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Business Strategy Zara - Doc

   

Added on  2020-10-22

14 Pages3913 Words214 Views
Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1P1. Applying particular frameworks identifying the impact and influence of the macroenvironment as per the selected organisation and its strategies. ...........................................1P2. Examine the internal environment and capabilities of a chosen organisation by usingappropriate frameworks..........................................................................................................3P3. Applying Porter’s Five Forces model measure the competitive forces of a selected marketsector for an organisation.......................................................................................................6P4. Applying a range of theories, concepts and models, interpret and devise strategic planningfor a given company...............................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONBusiness strategies can be identified as the combination of all decision making processeswhich is generally performed by the business in order to fulfil the business goals effectively. Onthe other side this can be said that it is the backbone of business which generally leads to thegoals in an desirable manner. The main purpose of business strategy is that it always achievingthe effectiveness and securing the advantageous position in an effective manner (Brewster,2017). On the other side business strategy is the competitive set of action and moves thatbusiness uses in order to attract customer efficiently. This present report is based on ZARAwhich is a Spain based retailer company and dealing in clothes, cosmetics, accessories and so on.Along with this report emphasis on PESTLE analysis in order to gain knowledge to affect themacro environment. SWOT as well as VRIO to attain inside the organisational capabilities.Moreover, Porter five forces and Ansoff matrix has been analysed for the strategic managementplan and strategic options as well. P1. In order to conduct the business operation in an effective manner company is required tomeasure their macro environment which will assess them in order to measure the external factorsthat has a good impact on the company. PESTLE analysis of ZARA is given below in order toanalyse factors from the macro.PESTLE Analysis:It can be explain as the strategic tools and technique which analyse the external factorsthat influencing the company in order to create good strategies for running business operation ina proper way (Cavusgil and et. al., 2014). Whereas, PESTLE stands for Political, Economical,Social, Technological, Environmental and Legal. Now this analysis is given below in context ofZARA.Political factor: It is very well known factor which influence the business and theirfinancial regulations of country. This is because every nation have different government rule andlegislation. According to the local laws of the nation that can be create some difficulties in orderto entry in the new market. Political issues also gives the results in an negative manner because itinfluence the economy significantly. That's why political factor is the very much difficult part ofevery organisation. Due to these circumstances ZARA has to overcome this difficulties by their1

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