Human Resource Management Literature Review

This assignment requires a comprehensive review and analysis of selected academic articles concerning various aspects of human resource management. The focus encompasses topics such as employee well-being, strategic HRM, organizational performance, diversity, and the impact of CSR on HR practices. Students are expected to synthesize information from these sources to demonstrate an understanding of current trends and debates within the field of HRM.

MANAGING ORGANISATIONAL HEALTH
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Table of Contents
Introduction......................................................................................................................................3
Organizational Performance Management and Performance Measurement:..................................3
Communicating Performance to Stakeholders:...............................................................................4
Risk Management:...........................................................................................................................5
Financial Performance:....................................................................................................................6
Customer and Client Perspectives:..................................................................................................6
People Perspectives (HRM):............................................................................................................7
Implementation Issues:....................................................................................................................8
Recommendations for Improvement:..............................................................................................8
Reference Lists:.............................................................................................................................11
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Introduction
Organizational health indicates an effective implementation of the organizational performance
management (OPM) of the organization (Pollanen et al. 2017). Organizational performance
management (OPM) manages the activities of the organization according to the aims and
objectives of the organization and helps the organization to achieve customer satisfaction and
further development. In this assignment, the instances of The Coca Cola Company UK have been
taken to serve the purpose of this assignment. The Coca Cola Company is an American
multinational company. It manufactures retails and sells nonalcoholic beverages worldwide
(Anon, 2017). Coca Cola is the most popular product of this company. Organization has to
practice the implementation of effective organizational strategies in order to maintain its
reputation and good will.
Figure 1: The Coca Cola Company Logo
Organizational Performance Management and Performance Measurement:
Performance management system of the organization focuses on the performance of the staff
members of the organization (Pollanen et al. 2017). The performance management system of the
Coca Cola Company practices reward system in order to motivate the participation of the staff
members of the organization. They believe in the recognition of the activities of the staff
members of the organization. Organization used to give incentives and rewards against the
performance of the staff member, despite of the fact that they are senior and junior ones.
Organization provides a pleasant working atmosphere to the employees of the organization in
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order to bring out the best out of them. It helps them to get accustomed with the working
environment of the organization, by providing them orientation services.
Communicating Performance to Stakeholders:
The Coca Cola Company has to maintain an effective communication with the different
stakeholders of the organization. Organization maintains a definite strategy to deal with different
stakeholders of the organization (Cornelissen and Cornelissen, 2017).
Bottling partners:
The Coca Cola Company has a couple of relevant business partners. Organization should
develop a joint business strategy to maintain its reputation in global business environment.
Consumers:
The operational management of the organization should keep them updated in terms of changing
needs of consumers. They should be able make connections with the consumers with the help of
blog writing, relevant research activities and website development programs of the organization
(Cooper, 2017).
Customers:
Business strategies of the organization should be able satisfy the need of their customers.
Organization obtains periodical research activities and collects the feedback of the customers to
calculate the satisfaction level of the customers.
Communities:
Organization takes part in the developing social communities and partnership communities to
promote the activities of the organization. These communities are likely to engage in the
discussion of topical issues regarding the strategies of the organization (Cornelissen and
Cornelissen, 2017).
Employees:
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The Coca Cola Company communicates its business strategies and prescribed activities with the
employees of the organization. Employees of the organization are responsible for the
performance of the organization, so it is mandatory to share the performance objectives of the
organization with the employees of the organization.
Government Bodies:
Government and other regulatory bodies are the important stakeholders of the organization.
Organization should act jointly with the government bodies and share their activities with the
relevant government bodies.
NGOs:
Organization makes partnerships with several NGOs to impart CSR activities of the
organization.
Shareowners and analysts:
Organization makes efforts to satisfy the interests of their shareowners. They share their
activities for the purpose of research and analysis for the future development of the industry.
Suppliers:
The Coca Cola Company chooses their suppliers cautiously. They maintain good rapport with
their suppliers and share valuable resources with when required (Anon, 2017).
Trade Groups and policy organizations:
There are different kinds of trade groups available in the industry. Trade groups are beneficial in
preserving the interest of different business groups (Cooper, 2017).
The Coca Cola Company share relevant information and communicate their performances with
different stakeholders so that they can remain active in the industry and work for their
sustainable development.
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Risk Management:
The Coca Cola Company forms a separate board to impart the risk assessment activities of the
organization. Organization maintains an effective risk management framework to identify the
areas of future potential risk and to act according to the risk counter strategies of the organization
(Brindley, 2017). The Coca Cola Company prefers to grope every single opportunities of
development, so they need to develop an appropriate risk management framework to counter the
negative aspects of the risks. Apart from the future risk areas, organization is also cautious about
the present risk factors associated with the production process of the organization. The
responsible board members of the organization regularly review the performance of the
organization and monitor the possible risk factors connected. Audit & Risks Committee of the
organization is responsible for the assessment of the risk management process of the
organization.
Financial Performance:
As per the permission of the Securities and Exchange Board of the respective country, The Coca
Cola Company discloses its annual financial report on the website of the organization (Swanson
et al. 2017). This action of the organization helps it to maintain transparency regarding the
performance of the organization among the stakeholders and business partners. These reports
focus on the productivity, quality and safety measures, marketing strategies and workplace
potentialities of the organization.
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Figure 2: Financial Performance of The Coca Cola Company
Customer and Client Perspectives:
The basic target of marketing is to identify the situation of market and consumer satisfaction, for
the present and assume the situation of the market and consumer’s satisfaction for the future. In
genuine, marketing plays analytical role in any organization by providing direction with proper
strategy and executing the tactical works those are designed to attract the buyers. Marketing
assumes the probable threats those the organization may face and make the employees prepare to
face the challenges. Marketing is department, where creativity matters. It’s the job of marketing
department to make an eye catching advertisement, a reasonable price, and an excellent website
to develop the brand value (Brewster rt al 2017). There are many employees in marketing
department to keep eye on consumer’s need, consumer’s choice and consumer’s opinion about
their brand. Then to supervise the whole process from making of the product to the ultimate
opinion of the consumer (consumer’s satisfaction). Marketing department basically is the bridge
between the consumer’s need and the strategy making body of an organization. Marketing
department tries to determine the threat as well as the opportunity in the current and upcoming
situation. Marketing department always tries to determine the best value proportion to meet the
consumer’s expectation and tries to find out the right way to meet their needs. Then plays a big
role in delivering the right value proportion to the customer. When the product reaches the
customer, the marketing department analyze the whole thing about the actual delivered product,
the consumer’s expectation from the product and if the product meets the customer’s expectation
or not (Scott et al 2017).
People Perspectives (HRM):
From the people perspective, we get to know about the people’s contribution to an organizational
set up by considering the strategies which can be implemented to get and retain the kind of
people they need to achieve the common goal of the organization (Dirani et al 2016).
It includes the steps like, talent management along with workforce planning and the employee
resourcing activities. Human Resource Management supervises the entire process from the very
beginning to the end of it. They recruit the kind of people they need to achieve the organizational
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goal. Human Resource Management trains the recruited people to achieve the target. There are
many employees in Human Resource Management to keep eye on consumer’s need, consumer’s
choice and consumer’s opinion about their brand. Then to supervise the whole process from
making of the product to the ultimate opinion of the consumer (consumer’s satisfaction). Human
Resource Management investigates each step of the process to make the best strategy to fulfill
the aim of the organization. Human Resource Management analyze the entire thing through
SWOT analysis, to determine the strength, weakness, opportunity and threat of the organization,
in the present time and also assumes the upcoming threats in the market which can challenge the
company, and then find out the way to take control over those challenges and maintain the
stability of the organization. Human Resource Management also thinks about the ways to make
sustainable development of the organization, which is must needed to survive in this market
(Manapova et al 2016). Human Resource Management takes care about the resources and
managing the resources in a proper way, as well as in allocating the resources in right proportion
which will resulting in the best outcome and lead the organization to its goal (Koeijer et al 2017)
Implementation Issues:
There are a lot of stages and issues those are involved in implementation process:
1. To allocate responsibility: Responsibility must be well allocated for products (and
obviously groups of products) to a person or a group of person who is there to market
those goods to achieve the target. Planning, market research, dispatch, external agencies,
accounting people is the stages those involved in this process.
2. Revising the plans: it’s very important to revise the plans about scheduling, budgeting
and to get the work done before exceeding the given deadline.
3. Finalizing the strategy: Human Resource Management finalizes the plans, strategy after
doing a research on the current situation of the market and their aim is to bring a
sustainable development and growth in the organization, because, if the growth is not
sustainable, the company will face several challenges very soon which will slow down
their progress.
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Recommendations for Improvement:
The Coca Cola uses effective operational management framework in its research and
development activities. According to the results of the framework approaches, the following
recommendations have been formed to facilitate further development in the organization.
Coca-Cola needs to focus on organisational performance management. Performance
Measurement is a mandatory responsibility of the organization (Braojos et al. 2017). The Coca
Cola Company needs to demonstrate effective assessment policies to evaluate the activities of
the staff members of the organization. The staff member of the organization should accept the
assessment activities of the organization and should honestly participate in the assessment
activities of the organization.
The assessment strategies of the organization should be made harmoniously with the purpose and
objectives of the organization. The Coca Cola Company uses their financial assets and resources
to access long term sustainable development in the organizational context. The goals and
objectives of the organization concentrate on the following aspects of the organization.
 To offer the staff members of the organization a great place of work
 To prepare a product portfolio according to the changing needs of the organization
(Kundu et al. 2017).
 To develop an effective networks of partners
 To increase the profit margin of the organization and give the shareowners maximum
return
 To manage the activities of the organization and enhance its productivity
 The company should modify their distribution strategies other than the product Coca
Cola.
 They should concentrate on the marketing strategies of other products other than Coca
Cola
 Company should think about launching other categories of products, apart from
beverages
 To develop strategies to maintain their positions into industry.
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The Coca Cola Company values every product of its organization (Anon, 2017). In order to
preserve the current global position of the organization, introduction of appropriate management
strategy is mandatory. The company used to practice quality control as well as quality
framework in the quality management strategies of the organization. The organization wants to
satisfy the needs and requirements of the customers from the organization, so the quality
management team of the organization works tirelessly to provide quality products and services to
their customers. It is important that the quality of every bottle remain should meet high quality
standard according the rules and norms of the organization. Packaging of the bottle goes through
a multilevel inspection process before getting the final approval of the responsible authorities.
Responsible employees inspect the overall production process attentively to ensure the stand
production and delivery of the products (Tarí et al. 2017). A separate team works for the
improvement of the quality management activities of the organization.
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Reference Lists:
Anon, (2017). Available at: http://www.coca-cola.co.uk/drink [Accessed 20 Aug. 2017].
Braojos, J., Benitez, J. and Llorens-Montes, F.J., 2017. Contemporary Micro-IT Capabilities and
Organizational Performance: The Role of Online Customer Engagement.Brewster, C. and
Hegewisch, A. eds., 2017. Policy and Practice in European Human Resource Management: The
Price Waterhouse Cranfield Survey. Taylor & Francis.
Brindley, C. ed., 2017. Supply chain risk. Taylor & Francis.
Cooper, S., 2017. Corporate social performance: A stakeholder approach. Taylor & Francis.
Cornelissen, J. and Cornelissen, J.P., 2017. Corporate communication: A guide to theory and
practice. Sage.
De Koeijer, R., Paauwe, J., Huijsman, R. and Strating, M., 2017. Exploring trade-offs between
lean management & six sigma and employee well-being in health care: The role of human
resource management. Human Resource Management Journal.
El Dirani, A., Jamali, D. and Harwood, I., 2016. Strategic human resource management: enablers
and challenges of pursuing the CSR agenda.
Guest, D.E., 2017. Human resource management and employee well‐being: towards a new
analytic framework. Human Resource Management Journal, 27(1), pp.22-38.
Kundu, S.C., Kundu, S.C., Mor, A. and Mor, A., 2017. Workforce diversity and organizational
performance: a study of IT industry in India. Employee Relations, 39(2), pp.160-183.
Manapova, U., Mukhtаrovа, K. and Chernov, A., 2016. The role of human resource management
in multinational corporations. Academy, (6), pp.62-64.
Pollanen, R., Abdel-Maksoud, A., Elbanna, S. and Mahama, H., 2017. Relationships between
strategic performance measures, strategic decision-making, and organizational performance:
empirical evidence from Canadian public organizations. Public Management Review, 19(5),
pp.725-746.
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Scott-Jackson, W. and Michie, J., 2017. Culture and Business Operations: How the Gulf Arab
Leadership Style Impacts a Contingent Human Resource Management. In Business and Society
in the Middle East (pp. 31-47). Springer International Publishing.
Swanson, D.L. and Orlitzky, M., 2017. Toward a Conceptual Integration of Corporate Social and
Financial Performance. In Handbook of Integrated CSR Communication (pp. 129-148). Springer
International Publishing.
Tarí, J.J., Pereira-Moliner, J., Pertusa-Ortega, E.M., López-Gamero, M.D. and Molina-Azorín,
J.F., 2017. Does quality management improve performance or vice versa? Evidence from the
hotel industry. Service Business, 11(1), pp.23-43.
Zhong, L., Wayne, S.J. and Liden, R.C., 2016. Job engagement, perceived organizational
support, high‐performance human resource practices, and cultural value orientations: A cross‐
level investigation. Journal of Organizational Behavior, 37(6), pp.823-844.
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