Strategic Management Analysis of IC Group

Running head: STRATEGIC MANAGEMENT ANALYSIS OF IC GROUP
STRATEGIC MANAGEMENT ANALYSIS OF IC GROUP
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STRATEGIC MANAGEMENT ANALYSIS OF IC GROUP
Table of Contents
Section 1.........................................................................................................................2
1.2 Identification of the key stakeholders and ways of managing them....................2
Section 2.........................................................................................................................4
2.2 Porter’s five forces analysis of fashion industry..................................................4
Section 3.........................................................................................................................6
3.2 Value chain analysis of IC Group........................................................................6
Section 4.........................................................................................................................8
References....................................................................................................................12

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STRATEGIC MANAGEMENT ANALYSIS OF IC GROUP
Section 1
1.2 Identification of the key stakeholders and ways of managing them
IC Group is a clothing based organization which has its origin in Copenhagen,
Denmark. The organization was established in the year 2001 with the help of the merger
between InWear Group A/S and Carli Gry International A/S. The brand named Tiger of
Sweden was acquired by the organization in the year 2003. The organization has been
operating more than 60 branded stores and more than 70 franchise based outlets (IC Group.
2018). The major part of sales was mainly based on four markets which include, Denmark,
Sweden, Finland and Norway. Mads Ryder was appointed as CEO in the year 2013 which
was based on the implementation of the vision which was laid out by the board. The most
important part of implementation of this vision was based on the diversion of mid-tier brands,
driving growth and innovation and simplification of the organization (IC Group. 2018).
The IC Group has laid an effective stakeholder policy which is based on the different
important stakeholders of the organization in the fashion industry. The shareholders of the
organization are considered to be the most important stakeholders. The main objective of the
organization is thereby to maintain and fulfil the long-term interests of IC Group. The
Executive Board of IC Group is thereby responsible for enabling the shareholders to express
their opinions which are based on the business activities of the company. The capital of the
organization and shareholder structure is evaluated by the Board of Directors on a periodic
basis to ensure that they receive the best services (Frow, McColl-Kennedy and Payne 2016).
The credit institutions which are related to the IC Group are an important part of the
stakeholder group of the organizations. The creditors of the organization are able to
understand the needs of IC Group and further support the activities in an effective manner.
The company works in coordination with the stakeholders in order to complete its business

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STRATEGIC MANAGEMENT ANALYSIS OF IC GROUP
operations in an effective manner. The development of liquidity of IC Group and capital
structure of the organization is an important part of the association of IC Group with the
stakeholders. The business press and media also form an important group of stakeholders of
IC Group. The customers of IC Group are considered to be major stakeholders of the
organization (Helfat and Martin 2015).
The foundation of the Group development has thereby been formed by the customers.
The suppliers of IC Group are responsible for providing raw materials to the organization for
the development of products. The Board of Directors are responsible for creating a long-term
relationship with the suppliers so that they are able to maintain the procedures of the
organization in an effective manner. The suppliers are required to enter into new agreements
with the company in order to provide the raw materials to IC Group on a regular basis. The
employees of IC Group are also considered to be the stakeholders of the organization (Hill,
Jones and Schilling 2014).
The company thereby relies on the work performance of the employees in order to
provide best services to the customers and development of proper work performance as well.
The community in which the organization has its operations is also a part of the stakeholders
group. The stakeholders are thereby able to create an important part of the stakeholder group
of IC Group. The company is dependent on the stakeholders for the purpose of providing the
best levels of services to the customers all over the world (Hitt and Duane Ireland 2017). The
management of these stakeholders thereby holds huge importance for the proper operations of
IC Group in the fashion industry. The company is hugely dependent on the different
stakeholders for creating a powerful position in the industry. IC Group is an organization
which manages the stakeholders in an effective manner for providing the best levels of
services and products to the customers. The power interest grid can thereby be used in an