Stakeholder Analysis and Strategy

Running head: STAKEHOLDER ANALYSIS AND STRATEGY
STAKEHOLDER ANALYSIS AND STRATEGY
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1STAKEHOLDER ANALYSIS AND STRATEGY
Executive Summary
The report is based on the analysis of an organization and the stakeholders who are able to
affect the levels of profitability. The organization which has been considered for this analysis
is Tesla Motors. The four major groups of stakeholders of Tesla Motors which have been
identified in the report mainly include, the customers, employees, government and
shareholders. The generic programs which can be implemented for the management of the
stakeholders have also been analysed in the report. The report has provided a detailed picture
of the operations of Tesla Motors and the effect of the stakeholders on its overall profitability.

2STAKEHOLDER ANALYSIS AND STRATEGY
Table of Contents
A. Introduction to Tesla Motors.....................................................................................3
B. Tesla Stakeholder View of the Organization.............................................................3
C. Stakeholders Analysis for four selected stakeholder groups.....................................6
D. Stakeholder category identification and generic strategic programs for each of the
four selected stakeholders..........................................................................................................8
E. Recommended strategic program for each of the four selected stakeholder groups
including reasons for recommendations...................................................................................10
References....................................................................................................................12

3STAKEHOLDER ANALYSIS AND STRATEGY
A. Introduction to Tesla Motors
Tesla Inc. or Tesla Motors is an American multinational organization that operates in
the automotive industry and has its base in Palo Alto California. The organization mainly
specializes in the production of electric cars and also manufactures solar panels with the help
of its Solar City subsidiary. The organization currently operates many manufacturing
facilities which include, Gigafactory 1 near Reno, Nevada and the facility located at the Tesla
factory in California (Tesla.com 2019). The organization thereby sells different types of
products like, Model S, Model 3, Model X. Other major products that are offered by the
organization include, solar roof tiles, solar panels. The organization by two engineers Marc
Tarpenning and Martin Eberhard in the year 2003. The name of the organization was derived
from the name of a major physicist named Nikola Tesla (Tesla.com 2019). Mission statement
– “To accelerate the world’s transition to sustainable transport”. Vision statement – “To
create the most compelling car company of the 21st century by driving the world’s transition
to electric vehicles”.
The report will be based on the analysis of stakeholders who are considered to be an
important part of the operations of Tesla Motors in the automobile industry. Currently, the
management of Tesla Motors is in the hands of Elon Musk, who was the earlier the chairman
of the same organization. The new CEO of Tesla Motors has thereby developed a vision of
operating the organization on an independent basis. The company is also aiming at
developing the products in such a manner so that it is within the reach of average customers.
B. Tesla Stakeholder View of the Organization
Tesla Motors
Government Customers
Employees Shareholders