Identification and Evaluation of Marketing Opportunities
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This study identifies important factors of opportunities within the market and presents strategies for Coffeeville coffee shop. It includes regulations and laws in the marketing industry, importance of abiding by the Australian Marketing Institute Code of Professional Conduct, and the phases of the product life cycle.
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Running Head: IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES0
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IDENTIFICATION AND EVALUATION OF MARKETING OPPORUTUNITIES IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES1 Executive Summary The following study identifies important factors of opportunities within the market. These can be identified in a business by the success factor. This paper identifies the important opportunities for Coffeeville coffee shop. These are based on a developed marketing plan. An agenda has been prepared for the team members with the feedback. The most important perspective has been presented to the Managing director and significant decisions made according to business needs.
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES2 Table of Contents Executive Summary...................................................................................................................0 Introduction................................................................................................................................4 Assessment Task 1: Written questions.......................................................................................4 1..................................................................................................................................................4 Guarantees..............................................................................................................................4 Telemarketing.........................................................................................................................4 Legislation of security............................................................................................................4 Publicizing standards..............................................................................................................5 Marketing at computerized level............................................................................................5 2..................................................................................................................................................5 Importance of marketers............................................................................................................5 3..................................................................................................................................................5 4..................................................................................................................................................6 Market penetration..................................................................................................................6 Market development...............................................................................................................6 Product development..............................................................................................................7 Diversification........................................................................................................................7 5..................................................................................................................................................7 Introduction............................................................................................................................7 Growth....................................................................................................................................8 Maturity..................................................................................................................................8 Decline...............................................................................................................................of 8 6..................................................................................................................................................8 Product....................................................................................................................................8 Price........................................................................................................................................8 Place.......................................................................................................................................9
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES3 Promotion...............................................................................................................................9 7..................................................................................................................................................9 Discovery................................................................................................................................9 Strategy...................................................................................................................................9 Implementation.....................................................................................................................10 Measurement........................................................................................................................10 8................................................................................................................................................10 Straight-line method.............................................................................................................10 Moving average....................................................................................................................11 Simple linear regression.......................................................................................................11 Multiple linear regression.....................................................................................................11 9................................................................................................................................................11 10..............................................................................................................................................11 Assessment task 2: Identification and evaluation of marketing opportunities with strategy...12 1. Explore creative and innovative ideas and conduct research relevant to the business' products and/or services, potentially new and emerging market competitors and any other factors you deem relevant, to prepare a list of three (3) potential marketing opportunities....12 Expansion.............................................................................................................................12 Franchising...........................................................................................................................13 Corporate catering................................................................................................................13 Goals and objectives.............................................................................................................13 Competitor’s analysis with future planning (Promotion).....................................................13 2.Based on your review of the marketing plan and research, identify three (3) potential marketing opportunities for the company. Investigate these opportunities in detail to develop a report and suggest an order of priority based clearly on their viability and contribution to the business..............................................................................................................................16 Marketing opportunities with strategies...................................................................................16 Halloween sales promotion..................................................................................................16
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IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES4 Christmas sales promotion...................................................................................................16 Student and youngsters.....................................................................................................16 Professionals.....................................................................................................................16 Families.............................................................................................................................16 Mature customers..............................................................................................................17 New baristas.........................................................................................................................17 Positioning........................................................................................................................17 Political.............................................................................................................................17 Economic..........................................................................................................................17 Social-cultural...................................................................................................................18 Technological....................................................................................................................18 Legality and risk...............................................................................................................18 3. Based on the report, provide an overview of the company, their business objectives and marketing plan and ensure your report is professionally presented and error-free..................18 Product differentiation strategy............................................................................................18 4. Submit your list of three (3) original potential marketing opportunities and your Report in an email to the Managing Director. Make sure to write your email professionally to the Managing Director and request the MD’s feedback................................................................19 References................................................................................................................................20
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES5 Introduction Coffee shops and Coffee has an important trend in the market. This has endeavored to appeal all ages and the popularity has increased as many of the organizations arisen. Many of the time people like to go into a store and enjoy a cup of coffee and provide a soft spot relax to their stuff.Coffeeville coffee shop has been established within the industry of the competitive world of the brewing industry. The following discussion will outline the strategic plan and marketing opportunities that are undertaken by Coffeeville coffee shop. This has the potential to capture a large and great market share. This report includes strategies that will help to get a jumpstart on the market and opportunities for a future time. Assessment Task 1: Written questions 1. Identify and concisely outline five (5) items of regulations and laws that apply to the marketing industry in Australia. Guarantees Professional of marketing needs to consider that buyers ensure that are surrounded by Australian consumer law. These should be identified with marketing since that can cover the subject of what is guaranteed in marketing to clients before a purchase is made(Crock & Berg, 2011). Telemarketing New telemarketing of Australia doesn't call enactment happened on 31 May 2007. There are many considerable amounts of special cases like foundations, inquiries of market about calls, political gatherings, and foundations that are currently not lawful for telemarketers to call on Australian telephone numbers that are for individual or utilized at residential level and proprietors have put them to not call enlist(Heather, Hall, & Gartner, 2015). Legislation of security The federal government of Australia has given people data security insurance under the law. TheseallaresecuredundertheFederalPrivacyAct.TheworkplaceofAustralian Information Commissioner is the body of administrative for demonstration. These all are considered consistency by the law that is a presence of mind and energizes great business hone(Varchnas, 2011).
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES6 Publicizing standards The standards Bureau of advertising oversees Australia’s arrangement of promoting self- control by the boards of Advertising standards and the Advertising Claims Board. The framework of self-direction perceives that sponsors share a typical enthusiasm for advancing trust of the customer in and regard for promoting as general benchmarks(Jeremy, 2016). Marketing at computerized level The Anti-spam charge acquainted with a parliament of Australian Federal in September 2003 and make it as common as an offense to utilize and deliver collecting software to develop dissemination agreements of beneficiaries or a rundown worked along these lines. This had turned into a typical practice by email marketing organizations(Techera & Klein, 013). 2. Briefly outline the importance for marketers to abide by the provisions of the Australian Marketing Institute Code of Professional Conduct. Importance of marketers There is a scope of professional principles under Australian Marketing Institute code of professional conduct. These all have developed for address issues that change in business to identify by marketing to complete work. They keep the trust of the buyer that is indispensable to compelling research and marketing. The Australian Marketing code of professional conduct norms of professional by marketing analysts for a code of professional behavior advances, rules, and the most noteworthy(Gillian, 2011). 3. Describeone(1)aspectofthisCodethatisimportantaboutidentifyingmarketing opportunities. This is very critical to identify opportunities of marketing with relation to the client in code of professional conduct. To seek opportunities of marketing it is necessary for members to execute professional duties competently, ethically, honestly, and with faith by not consider personal bias. This is very important for members to make changes according to time and comply with rules. This is very important for a member to operate in the limits of experience (Gregoire & Dean, 2012).
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IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES7 4. Brieflydescribeeachofthefollowingtermsastheyrelatetoincreasingmarketing opportunities. Market penetration The strategy of growth focuses on existing products for an existing market. This includes objectives of the business to increase the loyalty of brand in the present market. For successful as a market penetration an organization must be aware of the production of a product and should place success in the first place. There are many strategies of market penetration for a business that includes: Attracting consumers that have not become continue users but are occasional users that increase the loyalty of the brand. It is a successful strategy to grow in a fast market as new customers are like users that taste the water. Attacking sales of competitors happened in a mature market. This present increased sales for an organization to capture from competitors. This is an adjustment for the marketing mix and alters elements like price or promotion techniques. One of the famous organization TESCO has gotten success in this strategy over the past years. It has gotten a large number of customers by supermarket rivals and providers of internet services are regularly trying to win a large number of consumers from competitors by strategies of pricing and activities of promotions. Increased consumption between existing users takes place by decreasing price or offering promotions. It works enough with services, goods consumption, and durable customers. Example, Sky offers bundles or packages to get existing consumers to enhance subscription monthly and producers of food offer convenience packs, maxi size, lunch size, and so on. In the durable market of customers new and rapidly changed technologies encourage purchase. This is seen in the market of a mobile phone as a model only remains in the market for six months(Shaw, 2012). Market development Organizationstaketheoptionofmarketdevelopmenttofindanewmarketforthe organization with existing products. This includes two market development strategies. It is necessary to identify users in markets with the same needs to existing customers as the market can be in other nation and generally concentrates on a new geographical market like North America or Europe. This strategy is risky in different nations and has different needs and taste. This is necessary to adapt the product with the use of new channels of distribution. It is necessary to identify new customers that use a product differently. Resizing and
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES8 repackaging of a product open a new market for distribution channels to introduce a product for new customers. One of the example for this as retailers in high street sell online and get a high proportion of sale by internet(Opreanan & Vinerean, 015). Product development By the development of a product, organizations attempt to enhance profitability and growth by introducing a new product that targets the base of existing customers. This includes the development and creation of a new market that is same as those that the organization sells to existing consumers. For example, Tesco offers financial services and places to shop. The strategy of product development includes organizations to look and innovate by new ways to extend the life cycle of the existing product. Many businesses like Samsung, Cadbury, and Apple are known as an innovative organization as continue developed product(Khan M. S., 2013). Diversification To develop new products for new market consists of changes in product and market. Diversification is attempted by businesses to look in new technology by investing available funds. An organization is forced by the actions as pressure is in the existing market with product ranges like decline sale in the existing market for such products. This carries risk at a high level compared to market penetration that has a lower risk and product development, market development has strategies of marketing risk. It includes changes in product and market. It also spread risks for organizations as it allows to decrease risk by reliance on existing products and market. If revenues are falling for an existing product in the existing market than it is necessary to launch a new product in a new market that helps to maintain the overall performance of a business(Neffke & Henning, 2013). 5 Identify and outline each of the four (4) phases of the product life cycle. Introduction This stage of the product is very expensive as a developed product that is required to promote inthepotentialmarket.Coffeevillecoffeeshopcostincurredincustomertesting, development and research according to the demand of the market. A large amount of demand meets the requirement of the market in a competitive environment.
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES9 Growth The phase of growth presents a faster rate to sale product. The people in the market is aware of the product and words of mouth is starting to spread. The capabilities of the product in this stage are recognized and offers stages to recognize and notice demand to sustain advertising and promotion(Danni & Lee, Growth, 2014). Maturity The phase of maturity present peak of product sales.Coffeeville coffee shopstrong services and demands of the product are now booking out. The product started to compete by new alternatives and introduced to the market. Decline This stage refer to a period when the product reach at saturation point and price started to increase by many decline sales. This is necessary to put a decision that continues to go with significant changes or move with other product. The sales decrease sharply organization should offer a new product to develop continue reputation in the market(Danni, Lee, & Hsien, Life Cycle Assessment For Sustainable Product Development, 48-60). 6 Identify each of the four (4) components of the Marketing Mix and briefly and explain what each component means. Give one or more examples of each component. It is defined as a set-off controllable for market tools that an organization produced to desire response in market Components of the marketing mix are product, price, promotion, and place. Product Product refers to services and goods with the combination to offer a sale to a target market. Conveniences and services are included in a product as part to offer a product with quality. Design and appearance of a product present feature and function of a product. Price This offers an amount that an organization refers to the charge for a particular product or service. This amount is necessary to pay to obtain a particular product. The price of a product includes a margin of organization.
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IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES10 Place The organization identifies a place to sell product or services. This refers that activities make services and product available for targeted customers. Organization select dealer, retailer, and wholesaler to support and focus to demonstrate a product to potential customers. Promotion Promotion refers to all activities that communicate merits, attributes, and feature of a product that persuade targeted consumers to buy it. Many of the aspects like advertising, brochures, packaging, and methodology of sales included in the promotion. 7 Identify the four (4) steps in the marketing process and provide a brief explanation of each step. The real starting process of marketing is the overall goals of business and programs of marketing helps to design and accomplish objectives. Defined goals can be achieved by the four steps of a successful marketing process(Aaron, 2012). Discovery This consists of the current situation of marketing with the flow of product. This is necessary to identify the best target market for amenities or product. This is important to identify the current location of a customer with a competitor's practices. It is all about doing the research and perform according to detailed market analysis according to a customer and competitive environment. It takes time for organizations to ensure plans that are based on metrics and reality rather than wishful thinking and gut feelings. This generates an idea for organizations to gain an understanding of the market needs by managing information(Philip, 2015). Strategy All the information of discovery helps to decide according to marketing plans. This is also known as a roadmap to success and prepare a plan to go according to the market. This is helpful to create an overall strategy according to market and individuals campaign strategies. Many ways help to clearly define objectives and goals by determination of an appropriate channel of marketing to develop a message and plan with timing. Customer driving strategy is helpful to proper segmentation and targeting the needs of customers. Organizations should focus to determine and served best to customers for achieving their value proposition (Ebrahim, 2012).
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES11 Implementation This is the meat of the process of marketing. Implementation is all about the target to put in cost-effective marketing campaigns into actions. This is necessary to implement according to need by providing surety about all pieces in a place. Resources are very important for complete implementation. All collected information respond according to order by identify back-end campaign metrics and refer to a system that ensures data is captured. Everyone within the organization is a campaign with the process of double-checking to get high-level success. Constructing an integrated program of marketing is helpful to turn the marketing strategy in real values for customers. Program of marketing delivers superior values to customers(Dietrich, Rundle-Thiele, & Kubacki, 2017). Measurement This phase helps to process of marketing to take a close look at the result by identifying and refine strategies before moving forward. The measured result enables to make an important decision regarding the allocation of resources for the next process. The campaign helps to achieve goals to increase sales according to the capability of spending. This is helpful to identify elements of a marketing program with respond to the element of a marketing campaign. The process of marketing is helpful to generate value for consumers by building profitable relationships to target customers by satisfying a need. This orientation is helpful to delight customers with exceed expectations. Creating customers values and maintain strong relationships of customers are necessary for strong collaboration and relationship(Carlborg & Kindstrom, 2014). 8 Describe four (4) statistical methods and/or forecasting techniques that can be used to evaluate marketing opportunities. Forecasting methods are useful to identify the opportunities for marketing. These all identify and predict the future sales, expenses and capital cost for an organization(Moosa, 2016). Straight-line method This is one of the useful and simplest methods to identify opportunities within the market by finding sales growth.This takes help from previous revenues to identify future revenues (Gosasang, Watcharevee, & Kiattisin, 2011).
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES12 Moving average This is a smoothing technique that underlies pattern of data set to establish an estimate future values. This is helpful to create a line chart to present the difference between actual and forecast values in revenue forecasting methods(Tiampo & Shcherbakov, 2012). Simple linear regression This is a widely used method to analyze the relationship between variables for prediction purposes. It creates a linear regression line to forecast revenue by using the forecast function in Excel(Islam, 2011). Multiple linear regression An organization uses many linear regression to forecast revenues that consist of two or more independent variable that is necessary for the projection of marketing opportunities(Petridis, 2016). 9 Briefly describe one (1) method for forecasting market growth rate. This is a smooth technique. This is a very useful technique to underlying a pattern of a data set and establish an estimated value for the future. This has the most common types and they are three months and five-month moving averages. To perform according to a moving average forecast, the revenue of data placed in a vertical column. The three-month moving average is calculated by the average of current and past two months revenues. A five-month moving average is calculated according to current and past four months revenues. This is a good idea to prepare a line chart that presents the difference between actual and forecast values in forecast methods of revenue with marketing opportunities. The sales of an organization is a key technique to identify the opportunities within the market with product development(Aggarwal, 2013). 10 Define the term ‘return on investment’ and outline how it is calculated. This measures the profit or loss to generate an investment relative to the amount of money invested. This is usually expressed as a percentage and used for personal financial decisions to compare organization profitability by the efficiency of different investments. Following is the formula of return on investment: ROI = Net profit/Cost of investment *100
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IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES13 This calculation of return on investment is flexible and manipulated for different uses. An organization uses a calculation to compare the return on investment on the different potential of an investment. An investor calculates return on investment according to return on a stock. Organizations calculate investment according to investment and calculation is critical as there are many inputs. Example to find out a net profit of an investment an organization track exact cash that is necessary to find out the net profit of the investment. Assessment task 2: Identification and evaluation of marketing opportunities with strategy 1. Explore creative and innovative ideas and conduct research relevant to the business' products and/or services, potentially new and emerging market competitors and any other factors you deem relevant, to prepare a list of three (3) potential marketing opportunities. Coffee is the most important and traded commodity on earth after oil. This is the most consumed beverage in the world after water. From big chains of coffee to small family- owned coffee shops, the retail industry of coffee is continuously bringing large volumes of sales. This product is available with the strong establishments to eat and carry a purpose that includes eating in, carry out, or drive-by purpose consists special drinks of coffee, juices, smoothies and baked good like sandwiches, doughnuts, breakfast, and muffins. There is a large number of business determined in the industry of coffee shops and increased by four percent each year.Coffeeville coffee shopwithin this industry strives to find ways that take advantage of this increase. Trends at the intersection analysis and funneling approach help to build a better understanding of potential opportunities within the industry.Coffeeville coffee shopopportunity is based on the macro-environment factors and help to conclude the attractiveness of the industry. This has been found that financial stable Australian drink the coffee. The potential market for the customer includes all individual that like coffee and have enough income to buy at least occasionally and have the capabilities to aCoffeeville coffee shop. Expansion The expansion will offer the solidity as a trusted name. Coffeeville coffee shop is an internationally recognized brand with locations. There is no need to spend the resources and time to conceptualize a logo and arduous procedure to have awareness at the onset provides an important competitive advantage. This will be helpful for business as a model. Coffeeville coffee shop offers the outset by evaluation and selection of a site. This is helpful to access the internal team of experts and knowledgeable retail real estate brokers in the local market that
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES14 assist by identification of the site, evaluation of the site, internal submittal and lease negotiations. Online training in the classroom will bring the speed to process that is necessary for success. Franchising Franchising will offer aCoffeeville coffee shop opportunity to follow passion with good experience in the industry at the current position. There are many reasons to do the business by a franchise model. This will help to do the business by a proven framework to success. A franchisee has a proven system and framework in place. This will reduce the chance to make costly errors and overall risk. It will reduce the initial time of start-up. Owners of the franchisee will provide a comprehensive manual for success. The support and training available to Coffeeville coffee shop owner is an important advantage of a franchise model. This will be easy for the franchisee to go with the challenges. This will offer new opportunities to align with a brand to access and prove system for a thriving business. Corporate catering This is useful to meet a good attendance with a favorable view of organizations to serve delicious food that looks as good in taste. For this, it is necessary to go beyond the coffee and add an extra boost to gather people.This present that people within the organization scrumptious snacks and meals that chosen specially for them. This is possibly helpful for experience and handles all sizes meeting. It is also necessary to identify andhandle experience to serve and enhance the experience. TheCoffeeville coffee shop has a high positive impact to ensure and deliver a way to elicit praise from those that receive it. It is useful to transform a good event into a great event. This opportunity is a function for the Coffeeville coffee shop to target the professional customers. These are the new customers for the organization and help to build a new reputation with the new option to grow at a large level. This cover the professionals that have the age of20 to 60 with male and female. Goals and objectives These all will increase the profitability at a large scale with a beneficial market share of Coffeeville coffee shop. A proposed marketing and promotional strategy will be helpful to marketing and promotions for the Coffeeville coffee shop. The increased awareness of brand and preference will be helpful to put the customers in the first place.
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES15 Competitor’s analysis with future planning (Promotion) This organization has a large number of competitors so it is necessary to analyze and plan according to them for good and effective opportunities. Company Name Differentiation Strategy PricePlacePromotion StarbucksStrongbrand name Premium Pricing SelectiveReward Card, Online ads, Print ads, Consumer Sales Promotions Coffee Bean& Tea Leaf Hand-Picked and BlendedTeas and Coffee Premium Pricing SelectiveSwirlRewardsCard,Onlineads, Printads,ConsumerSales Promotions Dunkin’ Donuts Good Doughnuts andCoffee combination Value- Based Pricing SelectiveTV commercials, Online ads, Print ads, Consumer Sales Promotions
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IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES16 41% 30% 14% 15% Coffee Shops Market Share Starbucks CBTL Dunkin' Donuts Other independent Coffee Shops COMPETITION ANALYSIS
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES17 2.Based on your review of the marketing plan and research, identify three (3) potential marketing opportunities for the company. Investigate these opportunities in detail to develop a report and suggest an order of priority based clearly on their viability and contribution to the business. Halloween sales promotion This will attract and retain the potential and present customers with the current consumer respectively.Location of the organization is Cavite paran and like to target all age groups like kids (05-12), Teenagers (16-19), young adult (18-25), adults (25-50), and mature (50 and above). Thisprefersboth genderswithmaritalandfamilialstatuslikesingle,single dependents, married, and married with children, married with dependents. It also includes social class like lower class, middle class, upper class, privileged class. There are two lifestyle covered coffee lover and baked goods lover. Christmas sales promotion This will be helpful to catch the attention of prospects and customers. Gender of 05-75 years of age are residing in and other places but are willing to do the effort of buy. This belongs from middle to privileged class that has a heart for baked goodies and coffee. The target market of an organization is divided into many profiles that are as follow: Student and youngsters Young people in the age of 16-23 years are expected to form sales at large levels. Youth are updated and look to forwarding something new. These are updated and look forward with new options. This is good for the organization to find out a good experience offered by Coffeeville coffee shop. Professionals These all belong to a career in the age of 35 to 60 years. Professional always look for a convenient place to their work and sipping at the coffee mug and Coffeeville can be a place for them. Families Coffeeville coffee shop menu offers many varieties of taste and target to satisfy all kind of customers from kids to oldies. A lesser percentage than professionals and youngster, families are expected to bring up sales to the organization. A wide array of scrumptious choices is designed to draw all age’s customers; the melt in your mouth, luscious desserts will support
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES18 to make children love them with their parents can enjoy the unique taste and delicious coffee by complete family experience. Mature customers These customers not asked too many queries and are matured into a coffee segment. 45% 30% 10% 15% Forecasted Sales per Target Individuals Students and Youngsters Professionals Families Mature Consumers New baristas New trained and well-oriented baristas will bring the Coffeeville to an exceptional level. Positioning Coffeeville coffee shop positioned itself according to the market in a proud local coffee caterer and homemade goodies provider. These have provided a value proposition by providing good food and good coffee that makes everything possible. Political Import of coffee is currently duty-free and quota for buy is unlimited. These factors are in addition to minimal government interference, make purchasing from the suppliers that are very easy and less costly. Economic The rates of coffee futures contracts are down 35 percent from 12 months ago. This would cheaper for an organization to buy the coffee. These savings passed along to consumers and result in very competitive prices.
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IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES19 Social-cultural Drinking a cup of coffee is a daily routine for many people. Organization within the industry can establish many strategies to make the experience more convenient for customers. These have the potential to gain a share of the market at a large level. This is integrating by healthy options into the menu and differentiation factor against competitors. Technological New software and hardware within the organization can be established to improve the efficiency of Coffeeville coffee shop. The organization can establish a bar code payment on smartphones to decrease the payment time while customers use a touch screen ordering system will reduce the number of employees and improved capabilities of advertising to reach more customers, faster in less money. Legality and risk There are many issues associated with the organization as expansion lead to many options with new changes and need to follow the important aspect with effective implementation. These all have a significant impact on the risk associated and all increased awareness and movements in many organizations to increase experience with social responsibility that is viewed as superior to less conscious counterparts. 3. Based on the report, provide an overview of the company, their business objectives and marketing plan and ensure your report is professionally presented and error-free. Product differentiation strategy The organization will implement a product differentiation strategy to attract customers from competitors. The organization will become a beacon for the lovers of coffee everywhere. This is necessary to implement as they can count according to genuine services and invite a superb atmosphere with a cup of expertly roasted and richly brewed coffee every time. This will be helpful to invite customers to enjoy and stay their coffee while working, reading, and chatting with friends. The successful growth of the organization will implement an idea to take consideration with the highly respected culture of the culture and traditions to do business by earn trust and respect for the customer each day.
IDENTIFICATION AND EVALUATION OF MARKETING OPPORTUNITIES20 4. Submit your list of three (3) original potential marketing opportunities and your Report in an email to the Managing Director. Make sure to write your email professionally to the Managing Director and request the MD’s feedback. Marketing opportunities have been identified earlier. This is underlaid in an email that is written to the Managing director by asking the feedback: To: ----------------------Cc Bcc Subject: --------------------- To, The Managing Director Hi, This is to bring into your information that I andmy team members have initiated for a meeting. It has been discussed about the opportunities of the market that if implemented would be effective for the organization. Coffeeville for enhancing business can attract customers at a large level. This is based on the meeting agenda, I am here to inform you about the viewpointthat is required for planning and has been initiated. I am looking forward to your reply to the proposal initiated by me. Thanks and Regards Manager Head
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