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Identifying competitive Advantage of Segafredo Assignment

   

Added on  2020-10-22

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Segafredo IndividualReport
Identifying competitive Advantage of Segafredo Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................31. Overview of Segafredo and its rivals......................................................................................32. Identifying competitive advantage of Segafredo using Porter's Five force model.................43. Marketing Mix (7P's) of Segafredo........................................................................................74. Recommendations in order to maintain competitive advantage.............................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
Identifying competitive Advantage of Segafredo Assignment_2

INTRODUCTIONBusiness environment plays an important role and the present report helps to understandthe competitive advantage of Segafredo. It is one of the largest beverage company in UK. Thereport present company's rivals and describe different competitors by using Porter's five forcemodel. It also describes the functional are of an organization which directly affect theorganization's competitive position and present 7P's of marketing mix. The report also exploresdifferent things that makes company unique or different from other firms in UK.1. Overview of Segafredo and its rivalsSegafredo is one of the multinational beverage company in UK who offered variety ofproducts and services to its customers in reasonable rates. Mr. Massimo Zanetti is a founder ofcompany who was more than two generations in coffee trade business (You and et.al., 2018).The company not work to maximizes profit but it provides its product and services at low andaffordable price which makes it different and unique from others. Segafredo deals with followingarea which include wide range of coffee shops products and the Italian espresso as well asSegafredo coffee blends from best quality of Arabica and Robusta who always recreate bestflavours of coffee for their customers, provide tea and infusions, chocolate drinks, coffee cream,Barley and ginseng etc. Having a brand image in market, face tough competition with Lavazza, Kimbo,Nespresso which are count in big four company in UK. Now Segafredo faces strong competitionwith Coffeeclub UK, Union, Caravan Co. (Segafredo competitors, (2018). The company leadwith highly fragmented market share up to 27.4 percent followed by Caravan Co. who have only17 percent market share. Because of using new and advance technologies into their business,Segafredo proves it self-best beverage company in UK. Rivals of SegafredoLavazza: Lavazza gives tough competition to Segafredo and it is considered third largestbeverage company in UK. As per the customer’s survey report on quality of products, Lavazza isconsider as highest quality of beverage company among all beverage firms (Calabrese and et.al.,2018). To raise customer’s engagement, Lavazza always experimenting with its existing storeand do various promotional activities in its banking store. This competitive strategy attracts widenumber of customers towards it and makes it one of the largest company in UK.
Identifying competitive Advantage of Segafredo Assignment_3

Nespresso: Another largest beverage company in UK who approx. 3000 employees in allover its shop. The company mainly focus on its promotional pricing strategy which is animportant planning to make itself best among others (Sarfaraz & et.al., (2018). it is operating unitof Nestle and also uses advance technologies in their business and it serve its products in morethan 69 countries and had annual sales more than 3 billion. The capsules which are provided byonly Nespresso are unique and no other company produce the same. Segafredo have a brand image in market and even have a strong financial status. It alsotries to expand its existing store among all over the world and it also involved in internetbeverage company in USA. To increase internet service, Segafredo tries to purchase hypermarketin Poland which become a major move in UK beverage market and again proves itself bestsupermarket in the country.2. Identifying competitive advantage of Segafredo using Porter's Five force modelTo determine the competitive advantage of Segafredo, Porter's five force model is used.The model is also help to evaluate the overall attractiveness of market and this approach consistfive elements which are mentioned below:Illustration 1: Porters five force modelSource: (Porter's Five Force Model, 2018)
Identifying competitive Advantage of Segafredo Assignment_4

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