This document discusses the sources of entrepreneurial ideas and innovation, rationale and market gap for a specific entrepreneurial idea, data required to support gap analysis, and the application of SWOT framework. It also includes market research, interpretation of data, and an objective assessment.
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Identifying Entrepreneurial Opportunities
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Table of Contents Introduction:.....................................................................................................................................1 TASK 1:...........................................................................................................................................1 P1: source of entrepreneurial ideas and innovation:...............................................................1 TASK 2:...........................................................................................................................................2 P2: Rationale andMarket gap for entrepreneurial ideas......................................................2 TASK 3............................................................................................................................................3 TASK4:............................................................................................................................................9 P5 Examine the SWOT analysis:...........................................................................................9 P6: Competitive environment in which ideas will be launched............................................9 Conclusion:....................................................................................................................................10 References:.....................................................................................................................................10
Introduction: The entrepreneur is a person who are able to create new ideas and innovation about the business while bearing the risks and gaining the rewards in terms of profits in the long run. In the other words, the entrepreneur have a important role in creating job opportunities for its followers as he helps in increasing the skills and knowledge among the people. The entrepreneur helps the organisation to get success in the target market places. Under this report, the coffee tree cafe will produce French vanilla coffee for its customer. Further there will be discussion on the various entrepreneurial ideas and porter’s five forces. Marketing gap analysis with the SWOT and PESTLE are discussed further in this report(Corbett, , 2007). TASK 1: P1. Determine and evaluate different sources of entrepreneurial ideas and innovation In the current scenario of the UK market , the businessare growing very fast day by day which helps the organisation to set up their business at the target market and earn the profits in the long run. There is huge number of the business which needs entrepreneurs to launch new product and services in the target segment so that company can gain money by satisfying the needs and wants of its audiences. Hence, the entrepreneurs are required to make good innovative ideas to launch the product in the market so that organisation can achieve their goals and objective in time. Some of the sources of the entrepreneurial ideas and innovation are stated as below: Exhibitions andtrade fairs:under this type of sources, the entrepreneurs are able to get the new ideas which they can apply in the organisation strategies to introduce the new product and services in the market.(Ko and Butler, 2007) Mass media:theentrepreneurs get huge ideas by the means of radio, magazine andvarious another sources about the development of the organisation business in the target market places. The coffee tree cafe can uses this mode to get new ideas about the goods and services. Interest and hobbies:in the context of the coffee tree cafe, they are interested in achieving the goals and have a hobbies to introduce new vanilla coffee which are demanded by the customer in the market. The coffee tree cafe uses Durcker’s uses model to bring the new innovation in their organisation by the entrepreneurs. This model is discussed as follows: 1
The unexpected:The business work in the environment that keeps on changing on regular basesthat gives the path form to launch new goods and services in the market by the entrepreneurs. This situation can be used by the entrepreneur to come up with the new good according to current demand of the customer in the market.(Krueger,., 2006) Incongruities:under this condition, the organisation gets trap into situation where they tries to established the product without doing enough research on such goods and services.here entrepreneur are required to conduct research before launching the new product in the market. Process needs :Here the entrepreneurs need to finds their goals and objectives so that they can get alternatives approaches to decrease the errors and mistake in performing their task. Industry structure changes:Nowadays thetechnology is keeps on changing in the market so business needs to adopt to these technology so that they can attach more customer for they products. Demographics:under this condition, the entrepreneurs find out the needs of the product and services in the target marketplaces. The organisation need to divide their goods according to the education and employment of the target audience so that right product is introduced at right places. Changes in perception: here the entrepreneur tries to make strong relation with the audience so that they can achieve their objectives in the most profitable ways. New knowledge:under this situations, theorganisation needs to have good skilled employees as they will helps in completing the task in the productive ways. TASK 2: P2. The rationale and the market gap for a specific entrepreneurial idea With the references of the Coffee tree cafe, this organisation are planning to launch new French vanilla coffeeby using good ingredients in its coffee to attract morecustomer towards the cafe in the long run. This cafe also offers various different fast food such as pan cake, cookies and pasta and various another cuisines to enhances its business in the market places. The entrepreneurs try to satisfy the needs of the customer by giving them their product and services. The coffee tree cafe are introducing the product and services which are demanded by the customer in the target market and they also trying to offers various schemes like giving discount 2
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on the variousgoods so that they can take competitive advantages in the market.To attract more customer the cafe improvers their decors and setting arrangements , lighting themes in the market which will provide more business to the cafe in the long run and in the target audiences . The market gap refers to the situation, where different kinds of buyers are present in the market , therefore, the cafe needs to launch new product in the market and implanted the innovative ideas to attract more customer so that they can achieve their objective as soon as possible. The market gap analysis in the context of cafe is discussed as follows: Technology advancement:In the complex environment, the needs and wants of customer are keeps on changing from time to time . the entrepreneur needs to adopt the new technology so that they are able to achieve their goals within the set time period. With the help of technology, the organisation is able to fill their gap in the market places. Identify opportunities:The entrepreneur have to keep their eyes open in the market so that they can identify the opportunities present in the business which will helps them to achieve goals in time. McKinsey frame work : it is model which are used by the organisation to manage all the task in the most effective manners and achieve the desire results. Structure : the organisation must have sound structure in their management level so that task can be completed within the set time period. Skills : here the employees of the organisation needs to have effective skills which helps them to come up with new and innovative ideas. Style : the manger and leader needs to have effective skillswhich helps them to manage the whole team and focus on having providing the new goods and service. Strategies: the organisation must have strategies which helps in achieving thetask in profitable manners. System : the organisation is formed by its system where all the work are carried out so that desire outcomes can be seen. TASK 3 P3. Present data that required to support gap analysis Market research 3
Itisanactivityofsystematiccollecting,recordinganddeterminingqualitativeand quantitative information that associating to market commodities and facilities. It can be an activity or set of activities that can be utilised by the firms to find out and explain marketing opportunities and complexities that influence the business of the firm. There are several methods and tools of marketing research are as below: Primary market research-This market research is conducted by the enterprise to gather pure and first hand information for the existing issues. This research is framed by the firm to met unique and particular demands of the venture and it is bit of conflict to organise this investigation as it needs a lot of time, money, assets and many more. These kinds of research consider focus groups, surveys, interviews, questionnaires and observations. Interview questions: 1.Do you have information about the company and the commodities and services that are offered by it? 2.What do you think that company should produce new products and make innovation in its coffee product time to time? 3.What do you think that “French Vanilla Coffee” will like by target audiences of Coffee Tree Cafe? The coffee tree cafe have conducted the survey on the 30 responded to examine that their new product French vanilla coffee will capture the market effectively or not in the target market. The owner needs to study the market whether their goods and services will take the competitive advantage in the market. The entrepreneur has conducted the following questionnaire on the market sample so that they can make the effective modification on the product and services. Questionnaire Q1) Do you like the new product French Vanilla Coffee offered by this café? (a)Yes (b)No Q2) do you like the quality and services which are offered by the café? (a) Yes (b) No Q3) what opportunities this new café will have in coming year? (a)Increased market share 4
(b)Enhance the sale of cafe (c)Huge market growth Q4) Do you think that coffee tree café will be able to boost its market share into next 5 months? (a)Yes (b)No Q5)According to you, what kind of obstruction can be faced by this business at market? (a)Lack of technology (b)Lack of communication (c)All of the above P4. Interpret information effectively to offer evidence of market potential Q1)DoyoulikethenewproductFrench Vanilla Coffee offered by this café? Frequency Yes26 No4 Interpretation: According to the above chart , the new product of the coffee tree café named as French vanilla coffee have a market as 26 respondent out of 30 thinks that this new product will be liked by many customer and will buy them on regular bases. And another 4 respondents thinks that new product need some modification so that it become prefect good. It shows that it will maximization of the local market share. Q2) do you like the quality and services which are offered by the café? Frequency Yes23 5
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No7 Interpretation: According to the above chart , Coffee Tree Café will provide several services to their customers. Herein, 23 respondents will like all these sorts of services which is given by Coffee Tree Café as they want to explore themselves and like the good quality offered by the café in the market. On the another hand. 7 respondentwill not like services offered by them because lack of information about this café and have different taste and preferences. Q3) what opportunities this new café will have in coming year Frequency Increased market share5 Enhance the sale of cafe20 Huge market growth5 6
Interpretation:As per the above chart, it can be concluded that café will be able enhance their sale in the different location and grow their business to next level. The café is also able to increased their market share in the target market as well as in various places. According to the survey it is seen that 20 respondent thinks that café with the new product will grow their sale in the market placesand 5 people thinks that business of café will also increased slow in coming years. Q4) Do you think that coffee tree café will be abletoboost itsmarketshareintonext5 months? Frequency Yes25 NO5 7
Interpretation: As per the chart, it is analyzed that out of 30 respondents there are 25 people agreed that this new café will develop huge profits within next 5 months as they are growing properly. Apart from this, 5 respondents disagreed on the figure that café will not able boost their market in next 5 years. Q5)Accordingtoyou,whatkindof obstruction can be faced by this business at market? Frequency a)Lack of technology10 b)Lack of communication10 c)All of the above10 8
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Interpretation: According to the graph it has been acknowledged that there are plentiful barrier for this new café while operation business within aggressive scenario. Herein, 10 people think that lack of techniques can be the huge barrier for the cafe. 10 respondents think that lack of communication generate complexity whereas, 10 respondents think both of the problem are major barrier for running business successfully. The market gap of the coffee tree café will be shown by the making the effective strategies so that new product will have a target market so that owner is able to make moresale new goods and services.The organization collect the sample from the market about their new product and service which are focusing on offering to the potential market places. Here the young people are taken as the important audience about the organization new goods. Secondary market research-This investigation is supported to past research, analysis, interpretation and summarization. In this research, there is no pure information and it is collected by normally accessible assets. The data gathered by articles, books, journals, reports, government agencies, magazines, mass media like internet and newspaper etc. TASK4: P5. Apply SWOT framework to aggregate evidence to support an objective assessment The entrepreneur need to evaluate their strength, weakness with the opportunities and threats present in the environment so that they can make effective strategies for the organisation which will helps in accomplishing the objectives in the most effective ways. 9
The organisation with the helps of the swot analyses is able to introduce their new product and service in the market places. Strength:the entrepreneur has various ways to manage its financial aspect like using virgin money. the cafe has been located in the centre of the target market so that more customer can be attracted to the cafe which will lead to earn more profits.(Roundy,., 2017) Weakness:to launch new product in the market which is very risky for the entrepreneur if had not done enough research out the demand of the customer and finding the right market for such product. This also includes lot of money to introduce new goods and finding new location for the product which can damage the cafe image in the market. Opportunities: the budding entrepreneurs are continual looking for new opportunities to launch new good which are in trends in the target marketplaces for this they conduct research on different segment of market.The critically analysis of the swot framework is that organisation are able to examine the strength and match its with the opportunities present in the environment so that effective results can be seen in the market and capture the market place. Threads:There are huge competitionin the market as various cafes are trying to launch new product in the most innovative manner so it become difficult for the entrepreneur to find the target customer for its goods.(Whalen,. and Akaka, 2016. ) P6. Evaluation of competitive and market environments in which the idea will be launched to asses potential viability The entrepreneur of the coffee tree cafeare going to launch their new product and services in the UK marketfor which they need to examine the competitive environment so that they will successfully launch their goods in the market.With the helps of the pestel the organisation are able to examine the external factors that effects the organisation To examine the external environment they need to do PESTLE analysis : Political factors:The cafe operates its business in the UK market and its political condition is stable in current seniors,the coffee tree cafeneeds to follow the rules and regulation which are followed in the Uk market to have effective operation activites. Economic factors:under this factor, various things has to be taken care like inflation rate, interest rates and another things as well so that cafe can perform their task in the smooth ways. Social factors:the Uk market offers huge range of customer to the coffee tree cafe by determine the potential customer in the target market(Tshikovhi,and Shambare, 2015. ) 10
Technological factors: here technology which become obstacle with time needs to be taken care by the cafe , so entrepreneur need to use new technology to attract more customer. Legal factors:the coffee tree cafe , needs to follows the legal rules which are set by the their country so that they operates within the legal area. Environment factor: under this condition, the cafe have to work within the environment condition such as geographical location, global changesin climateand various another factors that can affects the business.(Funk,, 2015) Recommendations: the organisation can place their goods by examining the potential market place so that customer needs can be fulfilled and organisation are able to earn the profits in the long run. Trail period is used by the organisation so that they can understand the taste and preferences of the customer and provide them new innovative product . Conclusion: As per above discussion, it can be stated that entrepreneur plays very important role in introducing the new product and services in the market and coming up with the new innovation at the target market so that organisation are able achieve their goals and objective in the most suitable manner.The entrepreneur also helps in providing fund to its business by offering various offers present in the market.Further there was also discussion on the SWOT and PESTLE analysis which helps in achieving the organisation objectives in the most effective ways. References: Books and journals Ardichvili, A. and Cardozo, R.N., 2000. A model of the entrepreneurial opportunity recognition process.Journal of enterprising culture,8(02), pp.103-119. Boffa, N., 2017.The role of intuition in exploiting entrepreneurial opportunities(Master's thesis, University of Malta). Corbett,A.C.,2007.Learningasymmetriesandthediscoveryofentrepreneurial opportunities.Journal of business venturing,22(1), pp.97-118. D’Este, P., Mahdi, S. and Neely, A., 2010. Academic entrepreneurship: What are the factors shaping thecapacityofacademicresearcherstoidentifyandexploitentrepreneurial opportunities.Danish Research Unit for Industrial Dynamics Working Paper No. 10,5. 11
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