Data Needed for Gap Analysis in E-Retailing Business

This presentation discusses the specific data needed to support or manage gap analysis in the evaluation of E-retailing new business idea. It explores the market potential and justifies the sources and methods of data collection. The presentation also highlights the growth of internet-habituated potential customers and the need to improve the supply side and ecosystem in E-retailing.

Activity 2

P3 Identify the specific data that needed to support or manage gap analysis in
evaluation of E-retailing new business idea
 E-retailing is a type of innovative start-up business idea which allows for consumer to directly buy
goods and services through internet without any delay. In this way, it can be identified that increases
demand of business in marketplace where many people buy item after seen their specification.
Although, e-retailing has limited small contributor to retail where accounting 0.4% of entire
marketplace. it has rapidly growing business while consider 2.3 billion e-retailing market in 2014. It
will reach 3 % of other nation retails.

Cont.
 The market gap is that most of places where peoples are not aware about e-retailing business because
they always believe on physical existences store and go for shopping. In this way, it provides the
better service of people and easily fill that gap at time and regularly maintain environment for
increasing demand in global marketplace.

Growth of internet-Habituated potential customers:
 Online usage of customer has rapidly evolved over time whether it is also increasing level of start-up
business. it may include interactive and diverse activities such as banking transactions, social
networking. The potential customer will enable by increasing access to credit cards. While start-up
retail business, it has been found that contribution of retail enterprise is still low because of their
structural issues (Miao, Eva and Cooper, 2019). In this way, it will organise the start-up business by
implementing idea of e-retailing to target different countries. Sometimes, it unable to meet the rise
aspiration in small cities while demanding the online channel for providing better services.

Improve supply side and ecosystem
 E-retailing is considered the path of business growth and development. As per analysis
market gap, it has found that there are some issues occurs such as limited vendor capabilities, poor
web experience and lack of human resources. While the journey of start-up business development is
still in progress and also increasing demand of online channels. As per survey, it can be identified that
brands are taking seriously online channel and developing an effective strategy for establishment.

P4 Discuss about the data appropriately to provide evidence of market
potential.
 E-retailing start-up business innovative idea which has rapidly expanding in global marketplace. As
per evidence, it has been found that there are successfully changing the way of people experience
towards e-retailing. Many customers can shop any item everywhere within minutes. This type of e-
retail enterprise is encouraging the working people who were busy in their job and business. in this
way, it easily targeting the people for offering wide range of facilities and services. The E-retail
would be surely witness in the new world of digitalization in future growth where it can be hosted
start-up emerging enterprises. In order to draw advantage from existing or new markets.

M3 Justified sources and methods of data collection chosen and how it is
related to identify potential market.
 It has chosen by primary data collection method for identifying information about the e-retailing
business idea implemented in the potential market where how it will target potential customer for
organizational expansion in global world. The method is helping for budding entrepreneur to organize
and gather information through article, journals and survey. in context of potential market where e-
retailing would be acquired the digitalization system in future growth where it can be hosted start-up
emerging enterprises in global world.

Thank You