Marketing Proposal for ANZ Bank

Subject: Identify and evaluate marketing opportunities in the finance services industry
Develop a Marketing Proposalfor ANZ Bank
What is your ultimate business goal? The goal is to create a world in which
individuals and communities succeed. They
are seeking to construct a stable, sustainable
economy in which anyone can participate and
make a brighter lifestyle for them.
What is your operating philosophy?
Identifying opportunities for your firm:
Type of businesses with which your existing clients are related: ANZ is come under the
banking industry and their existing client is Australia.
Do you have more clients in one group than the others: NO

Is this an industry in which we have special expertise?
YES
Are there benefits to widening exposure in this industry?
 Increase in customer base and revenues
 Have access to more number of resources
 Gain competitive advantage
 Can hire excellent candidates
Who are your clients?
What is our market size? ANZ and its subsidiaries employ 51,000
people and services around 9 million clients
globally. In Australia, the bank has about 570
locations and provides services to around 6
million people.
What industry? ANZ is banks which provide all the financial
solutions to many countries.

What services can we provide these clients?
What are our clients seeking from us?
The ANZ Group offers a diverse variety of
banking and financial services to retail, small
company, corporate, and commercial clients.
Retail Distribution entails the extensive
regional branch network, calling centers and
property experts that offer clients with
services such as loans, credit, and debit cards.
They are also offering banking services to
medium to big enterprise consumers, small
entrepreneurs and agricultural clients along
with to the customers of Pacific Islands and
New Zealand.
The clients are looking for services that are
able to fulfill their need in terms of financial
solutions.
Have we lost any clients?
Why did we lose them?
In 2018, ANZ was failed to precisely confirm
the living costs of home loan customers that is
known to the bank by mortgage brokers,
realizing that it was the duty of brokers and
due to computing troubles, the bank charge
incorrect interest to 500000 home loan

customers for 10 years resulting in an
overcharge of $90 million to the consumers.
And due to this, they have lost many
customers. Also the issue between US and
China is creating impact on banks in which
ANZ can stop their services in China which
can lead to a huge loss to the bank.
Analyze your top 3 clients:
Client Service Provided Future services
Australia All banking services and
commercial and retail
banking are dominant.
Continue to provide all the
financial services
New Zealand Banking services, asset
financing, investments and
payment solutions.
It will make sure offer all the
services related to financial
terms.
Asia- Pacific regions (China,
Vietnam and Indonesia)
Technical assistance in the
areas of risk management and
retail and small company
banking solutions to Vietnam.
The conflict between US and
China leads a great impact on
the operation of ANZ in
China leading ANZ to pull