Strategic Management - Sample Assignment PDF

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Strategic Management
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Strategic Management
Contents
Introduction................................................................................................................................3
Strategic Background.................................................................................................................3
Strategic Environment................................................................................................................3
Competitive Environment..........................................................................................................3
Strategic analysis........................................................................................................................4
References..................................................................................................................................6

Strategic Management
Introduction
The process of planning, scrutinizing, analyzing and assessing the all the required processes
and operations for making the fulfilment and accomplishments of the targets and determined
objectives can be termed as strategic management (Barney and Hesterly, 2010). Fast-paced
innovations, emerging technologies and customer expectations force organizations for
thinking and make decisions strategically for remaining successful. The below executed
analysis is focused on impact of Crypto-currency on ANZ Group in Australia.
Strategic Background
The ANZ Group or the Australia and New Zealand Banking Group Limited is the third
largest bank for market capitalisation after commonwealth bank and Westpac Banking
Corporation in Australia. Their operations are mostly Australian, with the domination of
commercial and retail banking (Abril and Cánovas, 2016). It is also the largest bank in New
Zealand as well and it became the legal entity as ANZ National Bank and changed into ANZ
Bank New Zealand in 2012, in the same year it retired and a number of branches closed and
converted into ANZ branches.
ANZ is one of the well-renowned brand names in the sector of Australian banks in the Asian-
Pacific Region. With expanding markets in China, Vietnam and Indonesia. It is also present
in many Pacific Island Nation where it competes with a lot of Australian banks. Its arm in
New Zealand is a subsidiary company of the ANZ National Bank in 2012. A strategic
alliance was formed in 2005 with the Vietnam’s Sacombank which had an acquisition of 10%
in the share capital. And as a part of the strategic alliance they provided the technical
assistance in risk management and small business banking.
A similar Chinese strategy is followed by ANZ group and that is of acquiring the 20% share
in Tianjin City Commercial Bank in 2006. In 2009, ANZ had retail units in Taiwan,
Singapore and Indonesia as well as RBS’s banking in Taiwan, Philippines and at a price of
687$ million. By 2012 the company had 1337 branches all over the world. And by 2016 it
adopted a less aggressive way to expand in the Asia-Pacific area in low returns. In 2016 ANZ
did the sale for the Asian retail and wealth management to the operations of the Development
Bank of Singapore which was a withdrawal from the Asian Pivot.

Strategic Management
Bitcoin is one of the digital currency in which the techniques and mechanisms of encryption
are utilized for regulating the generation of units of currency and verifying the transfer of
funds. This currency is operated independently of a central bank. Bit-coin has been
considered as the most famous example of an developing technology that have a potential of
bringing advancements in the banking sector. By making use of the elegance of mathematics
Crypto-currencies enable almost instant transfer of value at minimum or no expenses between
two parties without the need for a trusted third party.
ANZ had been advancing and developing its work from the offshore offices. ANZ has a
Bangalore office since 1989 one of the first in India. There was a: Lost in Space robot and a
Dalek from Doctor Who for advertising purposes (Armstrong, Adam, Denize and Kotler,
2014).
Strategic Environment
Pestle Analysis
Political
Due to the increasing growth in the business environment of the banking sector and that is
why the geo-political environment has an impact on the profitability and the operations and
same is the case for the ANZ Bank (Bakker, 2014). The political unpredictability in Iraq and
the war by the US and the defied attitude of the North Korea in the past and also the
increasing terrorist activities everywhere in the world will be stimulating the business
environment. The political conflict in the Pacific Region like Fiji, Solomon Islands all had an
impact on the major economies of the world and of these regions and then affect the growth
of the banks and the investment business prospects in these areas. On the basis of the research
it has been noted that Crypto-currencies have had a strong political climate that is aiding
them in gaining popularity. One of the most empirical impacts of crypto-currency is
decentralization of money issuance and also the crypto-currencies are not under the control of
governing authorities. The crypto-currency is decentralized because the government does not
back them and hence the users are transacting directly without interference of the state. And
these all are the reasons that depicts the impacts of crypto-currencies on the ANZ Group.
Economic