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Corporate Strategy of IKEA: An Analysis

   

Added on  2023-06-11

9 Pages855 Words471 Views

Introduction
IKEA is the international brand that provide ready to assemble furniture to
the market and this firm was established within the year 1943. The
company maintain effective strategy within the field to provide suitable
growing opportunities in the international market.

Competitor analysis
Massive level of competition within the market
The biggest competitor of the firm is Walmart, then the Wayfair, Sears,
American Wood mark
Help to maintain competitive advantages within the market
Sear is also the biggest competitor that provide lawn and garden
furniture

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