Competitive Strategy of IKEA Australia: Analysis and Corporate Strategy

IKEA Australia
Assignment 2
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Executive summary
IKEA is the organization that is having most effective and innovative competitive strategy within
the market. It provides the most valuable working function within the market which is effective
for maintaining the situation inside the field and to deliver the suitable operational purpose
within the market. The organization has real general segmentation within the market along with
the international corporate level strategy and the international modes of entry in the market. The
organization has the effective opportunity to grow in the international market with the help of the
strategy and their competitive strategy provides suitable advantages within the market to deal
with the customers and also with the employees of the firm.
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Table of Contents
Introduction.................................................................................................................................................3
Firm Overview........................................................................................................................................3
Competitor Analysis....................................................................................................................................3
Company Analysis......................................................................................................................................4
General environment segmentation.........................................................................................................4
The international corporate level strategy of IKEA.................................................................................4
International mode of entry.....................................................................................................................5
Strategies.....................................................................................................................................................6
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8
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