logo

IKEA: INFLUENCING GROWTH AND PERFORMANCE Challenges faced from

   

Added on  2023-04-11

4 Pages280 Words105 Views
 | 
 | 
 | 
IKEA: INFLUENCING
GROWTH AND
PERFORMANCE
Challenges faced from ecommerce
brands
IKEA: INFLUENCING GROWTH AND PERFORMANCE Challenges faced from_1

Business issue faced by
IKEA customers are not happy anymore to
drive out to their out of the town
stores for buying flat pack furniture
This is why it has been experiencing a
drop in their sales.
IKEA will be facing significant
competition from Amazon and other
popular online retail market chains
(Arestav and Åström 2018).
The company has planned to launch a
new E-Commerce application for this
purpose which will be incorporating
elements like place, augmented reality
function and 3D visualisation of
furniture in various home settings (Lin
et al. 2017).
IKEA: INFLUENCING GROWTH AND PERFORMANCE Challenges faced from_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Principles of International Business
|9
|1658
|311

IKEA's Entry into the US Market - Strategic Focus and Competitive Advantages
|7
|538
|213

Managing Innovation in Business Assignment - Mark & Spencer
|14
|4485
|67

IKEA's Global Marketing Strategy
|15
|4692
|332

E-business Applications Report
|13
|2166
|328

What is strategic planning? 5 steps and processes
|17
|1170
|21