What is strategic planning? 5 steps and processes

Strategic Plan
BUSINESS NAME: HOMECURE

Introduction
 This research report is a
strategic plan of a proposed
business called ‘HomeCure’ in
United Kingdom
 Homecure would produce home
furnishing and accessories
including kitchen ware,
bedroom, garden, bathroom, art
and some specified brand of
Ayurveda beauty products

Introduction to the proposed business
 Proposed business ‘HomeCure’ is supposed to produce and sell home furnishing
products as its core product category
 Boom in the residential real estate sector over the last few decade has given an
impetus to home décor segments
 Mission: To help people experiencing the new interior world through innovative
designing’
 Vision: To produce innovative home furnishing and interior products through
sustainable producing for people’

Market overview
 UK home furnishing and accessories market is
increasing at a faster rate compared to other
home retail markets because the customers opted
for affordable option to give their homes a new
look
 As home furnishing and accessories market
seems to be more resilient compared to UK
home-ware markets and Brexit, thereby, it is
highly imperative for the retailers to make sure
that the investment is significantly directed to
increase and enhance the trend-led and
seasonable collection, enhance in store marketing
as well as the better showcasing products
digitally