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IKEA Marketing Strategies

   

Added on  2021-02-21

10 Pages2580 Words92 Views
Marketing proposal

Table of ContentsINTRODUCTION...........................................................................................................................2Main Body.......................................................................................................................................21.2 Background of IKEA organization........................................................................................21.2 Process of marketing research in IKEA company.................................................................22.1 Benefits of marketing research for IKEA company..............................................................42.2 Marketing research assist company in planning marketing actions for product....................43.1 Marketing mix for new dinning set........................................................................................44.1 Customer targeting for dinning set product of IKEA............................................................54.2 Marketing activities for dinning set goods tailored to target market.....................................55.1 Marketing techniques applied in marketing dinning set .......................................................65.2 Constraints and limitations within methods...........................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

Executive summary The current report will discuss about IKEA marketing strategies and benefits ofmarketing research in context of promoting new products. Company will use Word of mouthmarketing as marketing technique that help to attract its target customers. They segment marketand target its consumer for marketing their new dining set in marketplace.1

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