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Impact and Influence of Macro Environment on Cadbury

   

Added on  2021-04-19

16 Pages972 Words111 Views
Impact and influence of macro environment on Cadburys

Definition of strategyAttain the goals of the organizationIntegrating of the organizational activities Allocating the resources into the business environment to meet with current business objectives (Wambua 2016).

Corporate, business and marketing strategyCorporate strategy: Focused on profitability of the businessCreating organizational structureBusiness strategy:Related to the strength, weakness, opportunities and threats of the organizational products and services (Brinkman, Navarro and Harper 2014). Marketing strategy:Plan involves with selling of productBased on marketing mix strategies such as product, place, promotion and price (Armstrong et al. 2015).

Difference between mission and vision statementMission statement is focused on present which defines the customers, critical business processesVision statement is focused on future which defines the future of industry in which the business is hoped to effect changes

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