Strategic Direction and Impact

Strategic Direction and
Impact

Table of Content
• Introduction
• Concept of globalisation
• Driving factors of globalisation
• Impact of Digital Technology
• PEST Analysis
• Challenges of globalisation
• Recommendation
• Conclusion

Introduction
Globalisation is a quite important subject in present day scenario that
focusses on improved efficiency and effectiveness in overall working
of business concerns. This further lays a quite significant impact on
functioning of business ventures. Strategic direction in this aspect is a
quite important or driving force in a business.

Concept of globalisation
Globalisation is an essential process that focusses on expansion and
growth of business concerns at an international level. It is basically
responsible for enhancement in growth and well as productivity of a
business concern. It is driven by a number of forces and tools such as
new development and gradual changes in relation to economy of the
world.