Strategy in the Global Business Environment

Impact and strategic direction
(Global Business
Environment)

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1: The key factors which drive globalisation.............................................................................1
a) Analysis key factors of cost, market, environment and competition.................................1
LO 2: Strategic complexities associated with operating in a global environment...........................3
Introduction to the concept of globalisation...........................................................................3
Driving factors of globalisation..............................................................................................3
Pestle analysis of Cameco......................................................................................................4
Complexity of strategic challenge faced by the enterprise.....................................................5
Recommendations..................................................................................................................5
LO 3: Operating in a global market influences an organisation’s structure, culture and functions 6
a) Evaluate influence of globalisation on organisational governance & leadership, structure,
culture and functions..............................................................................................................6
b) Evaluate influence of ethical and sustainable globalisation on organisational functions. .7
LO 4: Evaluate the influence of globalisation on organisational decision making and strategy.....9
a) Different ways of decision-making that can work effectively in global context...............9
b) Determine and articulate various routes in internationalisation of an organisation to adopt
and include key barriers........................................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Strategic direction consist important role in the business success. In this regard, global
strategy defined in business terms that assist to take strategic guide in globalisation. When
businesses operate in global scale, it increases client base and their traffic from bottom line (Noe,
Hollenbeck and Wright, 2017). Increasing several numbers of customers in a particular company
has an effective way to develop mos. Present study based on Cameco Corporation which is the
world's largest publicly traded for Uranium and electricity products. Furthermore, the company
determined successful operations and functions on concentrate at pricing formula based.
For gaining insight information of the present study, it can be stated that there are several
key factors exists that are drive with globalisation such as cost, market, environment and
competition. Furthermore, it includes complexity of strategic challenges that are faced by the
organisation. Moreover, it considers influences of globalisation on organisational government. In
addition to this it covers various routes to internationalisation of an organisation which adopted
by the business.
LO 1: The key factors which drive globalisation
a) Analysis key factors of cost, market, environment and competition
Globalisation is the process of integration and interaction of people, governments and
companies. The process aid in increasing transfer, expansion of foreign direct investment, and
rising impact of wealth funds. Globalisation has become important in modern era as it supports
acceleration of cross border movements of information, ideas and goods. Further, the process has
become essential part of era as it is leading to integration of economic, political and cultural
factors. Also, it is important for millennials as it supports team work and multi-cultural learning.
Drivers of Globalisation
Communication: Inventions in the area of microprocessors and telecommunications
enabled highly effective computing and communication at a low-cost level. Further, Internet is
the latest technological driver that created global e-business and e-commerce.
Transportation: Increasing trade across borders has boosted the mode of transportation
with the motive of minimizing cost and time of transfer.
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Government Intervention: It denotes in changing political factors like liberalized
trading rules and low tariffs with the motive of allowing FDI. Further, institution of GATT
(General Agreement on Tariffs and Trade) 1947 has opening in privatization in Eastern Europe.
Migration: The factors is driven by demographic and economic forces which reflects
labour migration like free migration of labours across the globe.
However, monopolistic advantage theory is an approach to international business which
helps the firm in determining capability to compete with competitors across the globe. With
increasing globalisation. Implication of theory in Cameco Corporation can assist the firm in
deriving monopolistic advantages to operate subsidiaries across international boundaries with
profits in comparison to local business. In accordance with this approach it is important for the
firm to focus on managing superior’s knowledge of foreign market and deriving economies of
scale via vertical and horizontal FDI.
In order to determine globalisation in Cameco Corporation, it can be stated that there are
several benefits in developed countries ascertained with desired level of effectiveness. In this
consideration, several numbers of factors influence to the business. They are as follows: Cost: Cost is one more element that influence global business in large consideration. In
this regard, it can be stated that across the different areas process of procuring goods,
services and capital determined in several advantages (Kuratko, Hornsby and Hayton,
2015). Cost drivers with increasing globalisation denotes opportunity Cameco
Corporation for building global scale and high product development cost. New Market: In international market, there are several elements exists that influence to
the business environment in large consideration. With this consideration, it can be stated
that companies of all sizes are establishing several operations in foreign areas (Grant,
2016). This new market is a type of expansion provides several advantages which
increase more opportunities for market growth and diversification towards Cameco
Corporation. Environment: Within international areas, there are several functions and operations exist
that influence Cameco Corporation and impacted by many factors included in it. In global
areas, the company facing issues and problems such as natural disasters, population
growth, pollution, etc. (Annarelli and Nonino, 2016). All these aspects create large
impact on functions and operations of the organisation.
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 Competition: With respect to remain competitive, global rivals have intensified
marketing in each areas of the business environment. In this consideration, sustainable
advantages can be successfully gained to deal in worldwide operations and functions.
Hence, Cameco Corporation introduce, upgrade and distribute several products faster
(Epstein, 2018). Competition across international boundaries is supported by strong
interdependences across boundaries, two-way trades and actions of FDI.
In accordance, with the discussion, it can be said that globalisation has led to wide range of
change in business and their services. It offers growth and opportunity on large scale where it is
important for the firm to focus on drivers of globalisation influencing business.
LO 2: Strategic complexities associated with operating in a global
environment
Introduction to the concept of globalisation
Globalisation can be defined as the process through which organisations or businesses
develop international influence or begin to operate on a global scale. It refers to the integration of
markets within the international markets in the global economy, resulting to the enhanced
interconnectedness of national economies. Globalisation is the term which is used to describe
increasing social, economic and political interaction. It also considered interrelationship across
the political and cultural boundaries. Process of globalisation considered advantages and
disadvantages for social, political and economic development. In Cameco Corporation,
globalisation describe way to integrate and interact and make international trade easier.
Driving factors of globalisation
 Digital communication – The internet has dramatically lowered the cost of
communicating and transmitting information. Digital communication has stimulated
global trade in knowledge product for example, outsourced media content and series,
software etc.
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 Low transport cost – Costs of ocean shipping haver come down, due to bulk shopping,
containerisation and other efficiencies. This assists in bringing prices in the country of
producer closer to prices in the export market.
 Higher profit and stronger position as well as market access in global markets.
 Containerisation : With respect to considered cost of ocean shipping, it can be stated that
due to containerisation, bulk shipping and other efficiency it comes down. Lower unit
cost of shipping products in the world successfully develop to bring price in the country
to make markets more contestable.
 Technological change : Rapid and sustained technological changes diminish cost of
transmitting and communicate information. Key factor behind the trade in knowledge
products for using web technology in Cameco Corporation.
 Economies of scale : Many economists believe that there is increase minimum efficient
scale that is associated with some industries. When it is rising, domestic market may be
regarded for satisfy selling needs of industries.
 Differences in tax systems : Desire of the businesses is to beneficial from lower unit
labour cost and other favourable production factors. In this consideration, countries are
encouraged to adjust ex systems that helps to attract foreign direct investment. There are
many nations engaged in tax competition between each other so that lucrative foreign
investment project need to be looked.

Impact of digital technology on globalisation
Development in technology have significantly facilitated globalisation, in fact progress in
technology has been one of the major forces driving globalisation. Technological innovations
force organisations to become global by enhancing the economies of scale and market size
needed to break even. Technological development helps in reducing cost of communication and
transportation across countries, and thereby facilitate global sourcing of raw materials and other
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inputs. Patented technology motivates globalisation as the organisation owning patent can exploit
international or foreign markets without much competition.
 Facilitate to globalisation :Advancement in technology helps to considered facilitates
which determine technological progress in systematic manner. In this regard, Cameco
Corporation can progress with main forces of driving in globalisation. Technological
breakthrough compel to become global and increasing economies of scale.
 Reduce cost of transportation and communication : Furthermore, technological
advancement reduce costs of transportation and communication across the nations and it
is facilitated with global sourcing of raw material and other input. In Cameco Corporation
patented technology helps to encourage globalization so that they can exploit foreign
market without competition.
 Emergence of the global village: Information technology has led with emergence in
global village. Therefore, world wide web reduce barriers of time and place to deal in
business. Buyers and sellers of the chosen business can make transactions to determine
technological changes that affect investment as well.
 Outsourcing labour intensive services : High technology production was limited to
facilitate countries with more wages. This is because, new technology easily transferable
in developing nation. They can easily combine with low wages so that large numbers of
firms deal in advanced for outsourcing labour intensive services.
Pestle analysis of Cameco
PESTLE analysis is strategic tool that considered in macro environment of the business. It is
stand for political, economic, social, technological, environmental and legal factors. They are as
follows:
1. Political factors – Political factors plays a vital role in determining the factors that can
influence Cameco corporation’s long-term profitability in a specific market or country.
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The organisation is operating in metals and minerals industry in various countries and
exposing itself to several types of political environment & risks. These factors include
Risk of military invasion, level of corruption, tax rates, pricing regulations etc. UK is
considered as popular destination as per FDI. The decision of Britain exit from WU
is awaited while made pound weaker and there is an uncertainty of future trade
restrictions.
2. Economic factors – The external environment factors like saving rate, inflation rate,
foreign exchange rate, interest rate determine the aggregate investment and demand in a
particular economy. Cameco corporation can utilise country’s economic factors such as
inflation, growth rate etc in their strategic planning and decision making. Increasing
trade, movement of capital and labour denotes link of two economies with increasing
globalisation. Economic factors also create impact on Cameco Corporation in
consideration of inflation rate, saving rate, interest rate, foreign exchange rate, etc.
Economic cycle determined aggregate demand and investment in particular economy. As
a result, different aspects of economic factors develop more benefits in the nation such as
growth rate, inflation & industry's economic indicators, etc.
3. Social factors - Society’s culture & means of doing things influence the culture of an
association in an environment. Shared attitudes & beliefs of the population play a great
role in how marketers at Cameco Corporation will recognise the customers of a given
market and how they design the marketing message for Industrial Metals & Minerals
industry consumers. The population is getting older as well like In 2016, 18% of people
were aged 65 and over, while 2.4% were aged 85 an over and the increasing segregation
of population group denotes support for different firm with increasing globalization. For
instance, shared belief and attitude of population play great role so that it determined that
how marketers understand customers and their requirements to design marketing
message. As a result, Cameco Corporation considered demographics and skill level of
population, class structure, hierarchy & power structure in society.
4.
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5. Technological factors – Technology is increasingly affecting organisations or business
all around the world, Cameco utilises various technologies that helps to improve
efficiency and effectiveness of the firm. It also helps to design and develop new products
or services to achieve competitive advantages in the market. Technology is fast disrupting
in different industries across the board. Cameco Corporation deals in electricity products
and services so that recent technology development helps to determine different aspects
of the enterprise. In this consideration, it can be stated that rate of technological diffusion
also assists to develop significant advantages in the business.
6. Environmental factors – These factors include climate, change in weather, laws related
to environmental pollution, waste management etc. Cameco needs to consider each
element or factor related to environmental sustainability in order to conduct their business
practices ethically and legally in different countries. Different market consist distinctive
norm so that environmental factors create impact on the business. Environmental
standards can impact on profitability of an organisation. Therefore, Cameco Corporation
need to focus on weather, climate change, laws regulating in environment pollution, etc.
Furthermore, they need to focus on recycling and waste management so that desired level
of efficiency can be successfully develop in the business.
7. Legal factors – In many countries, the legal institutions and framework are not healthy
enough for protecting the intellectual property rights of a company or business. An
organisation such as Cameco needs to evaluate the legal framework carefully before
entering into a new market. The laws that needs to be considered includes Data
protection, employment law, discrimination law etc. Legal factors influence to the
company in term of framework and institutions which robust and protect intellectual
property rights of an enterprise. Therefore, firm need to carefully evaluate before entering
in such markets. Cameco Corporation considered different laws in their business which
helps to protect them in systematic manner. For instance, health and safety law, data
protection, consumer protection law, etc.
8.
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Complexity of strategic challenge faced by the enterprise
Expanding business in different areas of the world is not easy task so that there are
several elements exists that create complexity in the enterprise. In this regard, following are
different challenges occurred at Cameco Corporation, International company structure -In order
to compete globally, international company structure highly influence functions and operations
of the business. In this regard, it can be stated that the chosen business needs to concentrate on
several aspects such as coordination among team members, organisation of structure, etc. (Kim
and Chai, 2017). Hiring in local market also understand culture of target market to work
centrally. Cameco Corporation offers effective multinational structure so that it demonstrates
diverse global presence and products are also controlled centrally. Another challenge faced by
the company is Foreign laws and regulations, Along with getting company structure, it can be
stated that gaining comprehensive understanding towards local laws and regulations also
governing in target market (Cioca, Ivascu and Ionescu, 2015). With this regard, Cameco
Corporation need to considered tax implications with trading laws that navigate legal
requirement with central function for successful international business. Eligibility to trade also
significant consideration so that potential tariffs and legal cost associated with entering into new
market. Another issue for the organisation is International accounting, It is one of the main
legal areas which is considered to come and perform international business. Hence, tax
compliance is perhaps and most crucial. International accounting can be present with challenge
in multinational businesses. Different tax systems, rates and compliance requirements make
accounting function of multinational enterprise and significant challenging (11 Biggest
Challenges of International Business in 2017, 2017). This is because, accounting is key to
maximise revenue in the business. . Last but on the least Cost calculation and global pricing
strategy, Setting pricing is considering products and services which present challenges to do
business and perform several tasks. There are several considerations in strategy to remain
competitive (Welford, 2016). Hence, Cameco Corporation ensuring that profits and revenue will
be successfully generate with researching price of direct, local market competitors. It helps to set
benchmark to gain desired level of results. For instance, it includes cost of production, labour,
shipping, distribution, etc.
Job mobility: It is one of the major challenge in front of the Cameco Corporation. This is
because, global trade system especially dealing in manufacturing jobs which is less developed
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for developing countries. Due to lower skilled workers, the chosen business face manufacturing
of jobs in developed nation.
Western dominance: Furthermore, despite with huge growth in emerging market, capital can be
successfully flow from one country to another. This is because, non-western countries also bring
disaster finance results so that Cameco Corporation focuses on developing world deepens
poverty.
Loss of cultural identity: Moreover, globalisation has made with foreign cultures easier to
access. In this regard, success of certain cultures also served in all over the world so that it
stimulate lifestyle and culture for distinctive features. Hence, Cameco Corporation loss global
diversity.
Job mobility: It is one of the major challenge in front of the Cameco Corporation. This is
because, global trade system especially dealing in manufacturing jobs which is less
developed for developing countries. Due to lower skilled workers, the chosen business face
manufacturing of jobs in developed nation.
Western dominance: Furthermore, despite with huge growth in emerging market, capital can be
successfully flow from one country to another. This is because, non-western countries also
bring disaster finance results so that Cameco Corporation focuses on developing world
deepens poverty.
Loss of cultural identity: Moreover, globalisation has made with foreign cultures easier to
access. In this regard, success of certain cultures also served in all over the world so that it
stimulate lifestyle and culture for distinctive features. Hence, Cameco Corporation loss global
diversity.
Evolving technology :Technology advances also profound impact on different businesses.
Therefore, it considered several key tasks to solve potential problems. Technological advances in
the industry also helps to gain competitive advantages so that it helps to increase online
effectiveness.
Delaying partnering with employees : In order to consider long term goals, relationship can be
identify to create adverse relations to lead with disputes. As a result, it is recognised to seeking
mutually which increase several options to achieve shared goals.
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Recommendations
In order to overcome globalisation challenges, Cameco corporations needs to undertake
various changes such as developing flexible organisational policies and strategies to minimise
the influence of external or macro factors while entering into any new market. The company can
also adopt latest technologies to meet the demand of new markets with effectiveness and
efficiency. The organisation needs to ensure that it is not performing any type of practices that
voids the environmental and legal policies of any country in any manner. The employees should
be informed about the positive and negative aspects of globalisation.
 Reduce cultural differences : In order to deal with innovative functions and operations, it
can be stated that cultural differences must be ascertained to overcome challenges. With
the help of mutual agreement in Cameco Corporation, this issue and problem can be
successfully diminish.
 Diminish regulatory problems :In order to diminish globalisation challenges, it can be
stated that regulatory problems can be solve easily. In this regard, western dominance
indeed facilitate growth of industrial markets in international areas. Increasing
uncertainty and following financial policies helps to increase positive advantages in
Cameco Corporation.
 Resources limitations and supply chain :With respect to develop successful supply chain,
globalisation issues and problems can be diminish easily. In this consideration, constant
learning and managing environmental functions helps to focus on effective leadership.
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LO 3: Operating in a global market influences an organisation’s structure,
culture and functions
a) Evaluate influence of globalisation on organisational governance & leadership, structure,
culture and functions
Global leadership refers to leading personalities across the global known for successful and
leading management of business. This is attained by involving diverse range of people in
business to manage innovation and creativity in services with increasing globalisation.
Influence of global leadership
Leadership with globalisation influences business function where it focuses on managing
synchronised business activities regardless of different in foreign markets like, taste, time,
preferences, cost, technology, etc. Further, pursuing balance between different culture denotes
influence of leadership on firm in globalisation era. Mc Kinsey model with 7s can helps in
deriving structure function, strategy, shared values, etc of Cameco Corporation:
 System: Impact of Globalisation on organisational governance ongoing process which
assists to determine dominant position of the business to develop and increasing
integrated economy that marketed with free trade ad flow of capital. Increasing in
globalisation activities display skills of strong business knowledge for Cameco
Corporation (Wheelen, Hunger and Bamford, 2017). This is because, organisational
governance and leadership assists to find ways that adapt and adjust different changes at
workplace. It assists to deal with global exchange of goods and services for gross
domestic products.
 Style: Global Leadership with increasing globalisation aim at making employees
comfortable and managing coordination and cooperation to overcome diversity. For
example, leading style of Cameco Corporation is focused on understanding beliefs and
perception of diverse employees to manage coordination in work and business activities. Staff: Culture reflects social behaviour and norms of different people in human society. It
is the idea comprise of different values, beliefs and norms. It is transmitted through
human societies and human learning. Cultural influence in globalisation is based on inter
connectedness if different population group and cultures. For example, Cameco
Corporation aim at working on shared values and perspective concept which helps the
businesses in managing individual differences regardless of differences in culture. This is
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at global level is analysed with the help of Hofstede cultural dimension from which firm
is able to derive perspective of different counties on the basis of individualism,
collectivism, power distance, feminism, etc. This helps in developing understanding over
beliefs of people and aid in effective management. Globalisation influence to the business
in large consideration. In this regard, multinational corporation promoting customer
culture, exploitation towards workers and markets that influence societal values
(Eisenberg, Johnson and Pieterson, 2015). In Cameco Corporation, it assists to promote
homogeneous set of values and beliefs. Structure: Organisational structure is very complex issue which need to focus and link
with different departments, functions and geography. Therefore, it helps to accomplish
desired level of goals and objectives to self-organise which means that structure is
successfully developed to produce desired level of results in Cameco Corporation.
 Skills and Strategy: Globalisation consist important role in the business to grow their
profits and revenue in positive consideration. In this regard, competition continuously
increases which allow businesses to enter in markets and associated with cost advantages.
In Cameco Corporation, it is essential to leads with increased competition that is related
with different functions and operations. When the business easily operating with more
market share, they can develop more successful results and operations at workplace
(Trigeorgis and Reuer, 2017). Functions of Cameco Corporation are influence by skills of
employees within firm and with increasing globalisation. Managing business across
international boundaries to boost in technological implication which has mad
management of functions digitalised and advanced. In accordance with this, it is
becoming important for the organisation to focus on recruiting and training skilled
workforce with reference to global changes and advancement.
b) Evaluate influence of ethical and sustainable globalisation on organisational functions
Sustainability can be seen with several effects in the business. In this regard, it can be
stated that economic phenomenon also associated with development of global market. Therefore,
it influences all aspects of community life from culture to crime (Rauter, Jonker and
Baumgartner, 2017). In Cameco Corporation, it is highly influence to deal with problems and
challenges within the society. With respect to implement sustainability development at
workplace in the organisation, following are certain features considered in the business:
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 Make wider use of market: With respect to determine ethical and sustainability in
Cameco Corporation to operate several functions and operations in systematic manner. In
this consideration, it can be stated that the chosen business develop their operations and
functions in different areas of the world (Prajogo, 2016). Strengthen decision-making processes: Decision-making process is also important
consideration which assists to make sure that effective process implemented by Cameco
Corporation to maintain sustainable environment. On the basis of positive culture and
structure, the chosen business can concentrate on appropriate decision-making structure
which helps to deal with sustainability in different areas of the global environment
(Sparrow, Hird and Cooper, 2015). Harness with the latest technology: Furthermore, it is essential to deal with the latest
technology to perform effective functions and operations. In this regard, improvement in
the operations will be ascertained to adopt network in systematic way. As a result, it
determined diversification of activities for business growing (Eisenberg, Johnson and
Pieterson, 2015).
 Manage link with global economy: Moreover, it is essential to deal with global economy
in specific context. In this regard, manager of Cameco Corporation need to focus on
contact with different businesses in all over the market. Therefore, it helps to create
significant advantages that ascertained with several operations and functions which
would be beneficial for maintain sustainable development (Annarelli and Nonino, 2016).
Along with this, in respect to grow sustainability of the chosen organisation it can be
stated that organisational measures implemented in following consideration:
 Improvement in quality of services and relationship with several numbers of suppliers.
 Improvement in human resource management as per requirement of organisational
change.
 Implementing organisational change processes that enhance business sustainability that
consider with diversification of activities and HR training.
Globalisation with ethics considered combination of enterprise, ethics so that they are
gain more attention to set corporate houses in the society. As a result, issues concerning with
globalisation that is more important for Cameco Corporation. With respect to considered
globalisation, it can be stated that corporate responsibilities for better standard of living
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successfully develop at workplace. In this regard, substantial welfare activities raised ethical
standards (Kuratko, Hornsby and Hayton, 2015). Furthermore, it also determines appropriate pay
structure so that poor working conditions can be solved successfully.
LO 4: Evaluate the influence of globalisation on organisational decision
making and strategy
a) Different ways of decision-making that can work effectively in global context
In order to develop effective work, it can be stated that in global context there are several
ways of decision-making. It assists to determine solution for a problem in Cameco Corporation
there are certain situations need to require approaches in effective manner. Employees approach
determine decision-making in different ways. Therefore, it assists to design selection of
procedure that weigh alternatives and find appropriate solution to problem (Noe, Hollenbeck and
Wright, 2017). Along with this, in Cameco Corporation certain situation require to be effective.
Finding appropriate solution in decision-making is the biggest task in business. They are as
follows: Directive: In this form of decision-making, it can be stated that relies on rationale and
autocratic style also results for employing with own knowledge, experience and
judgement. One of the biggest issues in this style rarely leader have pertinent information
to make effective decisions (Eisenberg, Johnson and Pieterson, 2015). It creates drastic
effect on overall real estate revenue in Cameco Corporation. Conceptual: This kind of conceptual style of decision-making, long term results, creative
approach, brainstorming of alternatives, etc. In this regard, team accomplish their goals
and objectives with all key information that are acquired in research. Brainstorming with
different alternatives land to develop successful ideas where team decide to choose
conceptual understanding. Hence, Cameco Corporation support with different ideas also
gain creative work performances. Main benefit of this style is that long term aspects of
decisions support to subject for change (Kuratko, Hornsby and Hayton, 2015). As a
result, it helps to communicate more success and focus on industrialisation. Analytical: In this kind of decision-making approach, analytical strategy successfully
ascertained with use of direct observation, facts and data that are determined with the best
outcomes (Kim and Chai, 2017). When issues are related with time consuming, it can be
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stated that several alternative options will be selected in Cameco Corporation to attain
overall effectiveness at workplace.
 Behavioural options: Behavioural style of decision-making consider low tolerance for
ambiguity which is intuitive. Manager mainly possess behavioural style in decision-
making that helps to engage in team discussion. They are more responsive to feel right
and motivate team members to perform several tasks in appropriate manner. Hence,
decisions can be communicated clearly in Cameco Corporation.
b) Determine and articulate various routes in internationalisation of an organisation to adopt and
include key barriers
In order to perform functions and operations to do business international market, several
barriers occur that impact on the enterprise. In this consideration, it can be stated that following
are different challenges occurred in Cameco Corporation: Language barriers: With respect to dealing in international market, it can be stated that
different language barriers occurred which create issue of inconsistencies which create
major issues on the business (Grant, 2016). In this regard, Cameco Corporation need to
select route to operate in international market. Cultural barriers: Due to cultural barriers, the chosen business facing several problems
at workplace of the selected business. In this consideration, it can be stated that
relationship must be successfully develop to attain overall effectiveness and know culture
effectively. Working with multiple currencies: Furthermore, in international market there are several
currencies exists which create major impact on the results and outcomes. In this
consideration, local politics and thorny religious differences occur. Hence, in Cameco
Corporation face this issue which need to be reduced to perform functions in international
areas (Eisenberg, Johnson and Pieterson, 2015).
 Dealing with multinational laws: In order to deal with international market, it can be
stated that there are several laws regulate which assists to do business in systematic
manner (Eisenberg, Johnson and Pieterson, 2015). In this consideration, it can be stated
that Cameco Corporation need to focus on all laws and regulations that assists to deal
with international operations and functions.
Routes of mobility and internationalisation
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In order to deal with international market operations, routes of mobility and
internationalisation is methodology in which diagnosis, analysis and planning of the process
determines operations to perform arts. It includes different phases and processes which followed
by company and professionals to complete tasks effectively (Kuratko, Hornsby and Hayton,
2015).
A - Diagnosis
It is first step which make in-depth diagnosis of different offers that recognise with
strength and weaknesses. Hence, all information gathers to work with potential pattern. In
Cameco Corporation, it considered following aspects: Capabilities and constraints: These are internal consideration which develop project,
products and services. Furthermore, Cameco Corporation need to determined talent &
values, resources, languages, etc.
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Illustration 1: Routes of mobility and internationalisation
(Source: ROUTES OF MOBILITY AND INTERNATIONALISATION, 2018)

 Environment identification: These are external aspects which includes audience, partners
and clients (Grant, 2016). Furthermore, it considered competitors, artistic tendencies,
cultures & languages, legal issues, etc.
B - Objectives and priorities
In this way, it has been identified that which project in on priorities or mobility that is
suitable for Cameco Corporation. Project, products and services: It includes projects and objectives that consist in large
consideration of international market.
 Geographical priorities: In different areas of geographical locations, it consists
operations and functions such as countries, regions and cities.
C - Strategic lines
Strategies to be followed in order to introduce new project which defined
communication, allocation and many other areas in Cameco Corporation. They are as follows: Communication: In this regard, it is essential to concentrate on messages, digital
marketing, markets and network that assists to increase promotion of the business. Distribution and selling: With consideration of distribution and selling, gateway, contacts
and sales staff must successfully develop which would helps to focus on Cameco
Corporation to consider internationalisation (Noe, Hollenbeck and Wright, 2017).
 Financing: Financing activities considered relations with price, subsidies and co
productions to develop significant advantages.
D - Action plan
In written context, it is essential to determine preparation of list that considered actions
that are taken into short, medium and long term aspects. Actions: It considered list of action that are taken by Cameco Corporation. Calendar: It includes times for completion which helps to signify different advantages. Team: It determined responsibilities among several team members.
 Budget: Different scenarios helps to set more effective results at workplace (Eisenberg,
Johnson and Pieterson, 2015).
CONCLUSION
From the above report, it can be concluded that strategic direction create impact on global
activities of the business in successful way. In this regard, more growth and development
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outcomes shows financial implications in new areas. Furthermore, it summarised about strategic
and globalisation challenges that impact on Cameco Corporation. Moreover, it articulated about
different barriers that face by business to operate in different areas of the world. At last, it
discussed about routes of mobility and internationalisation which helps to remove barriers from
countries.
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REFERENCES
Books and Journals
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