Impact of Corporate Social Responsibility for Improving Sales

Impact of Corporate social responsibility
for improving sales, performance and
operation – A study on United Biscuits

Table of Contents
TASK 1............................................................................................................................................1
1.1 Research project outline specification..................................................................................1
1.2 Factors that contribute to process of research project selection............................................2
1.3 Critical review of key references..........................................................................................2
1.4 Design and methodology for research...................................................................................3
1.5 Appropriate plan and procedure for the agreed research specification.................................4
TASK 2............................................................................................................................................5
2.1 Use resources efficiently to research question and hypothesis.............................................5
2.2 Proposed research investigation............................................................................................5
2.3 Record and collate data.........................................................................................................6
3.1 Use of research evaluation technique....................................................................................8
3.2 Interpret and analyse the result.............................................................................................8
3.3 Conclusion & Recommendations for improvement of areas..............................................13
TASK 3..........................................................................................................................................14
4.1 Format and media for presenting the study (Enclosed in Power Point)..............................14
REFERENCES..............................................................................................................................15

TASK 1
Topic: Impact of CSR in improving performance, sales and operations – A study on United
Biscuits
1.1 Research project outline specification
Corporate social responsibility is define as obligations and duty which a company have to
perform towards the society (Why Corporate Social Responsibility is Important, 2017). As
business already use society resources for manufacturing the products and they are liable to share
some profit with society. For this, many large and small business entities have to take this factor
in account. By applying this in business, company can improve their performance, sales and
operations. All these are link with profitability because a the profit rises overall performance can
get improve by employ new techniques for improving operations. Good quality products are
helpful in increasing the sales directly. All these can be done through implementing CSR in a
business which create a different image of business as well.
Unites Biscuit is one of a largest biscuit manufacturer in UK who lead to implement CSR
in business which enable them in creating a different image from others (History of united
biscuits, 2017). This project implementation will lead to enhance their sales and performance
which aid them in their long term sustainability. There are various tools and techniques are
helpful in conducting a market research which signifies that such projects are helpful for a
company or not. Moreover, by collecting a data through various sources will support in draw a
conclusion for analysing that implementation of CSR provide benefits in long term or not.
Aims and objectives:
Aim: To implement CSR for improving the performance, sales and operation – Case study on
United Biscuit.
Objectives
 To implement CSR for long term purpose
 To assess the relationship between CSR and company performance, sales and operations To recommend the ways through which CSR can be implemented
Research question
 How CSR implementation is helpful for long term purpose?
1