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Corporate Social Responsibility (CSR) Assignment: TESCO

   

Added on  2020-06-06

10 Pages2763 Words69 Views
RESEARCHPROJECT
Corporate Social Responsibility (CSR) Assignment: TESCO_1
Table of ContentsTITLE..............................................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Research project outline specification .................................................................................11.2 Factors that contributes to the selection of research project ................................................31.3 Literature Review .................................................................................................................31.4 Research Methodology .........................................................................................................51.5 Time line for research activities ...........................................................................................6REFERENCES ...............................................................................................................................8
Corporate Social Responsibility (CSR) Assignment: TESCO_2
TITLETo analyse the importance of corporate social responsibilities within an organisation andits influence on choice and preference of customers. A Case study on Tesco Plc. TASK 1 1.1 Research project outline specification This section of research has involved various components in which some are evaluated asbelow: Over View of the ResearchIn the modern era the basic purpose of each business organisation is to attaining highgrowth and profitability at market place through gaining attention of large number of customerstowards their firm and offered products and services (Andrew Caulfield, 2013). The choice andpreferences of customers are rapidly changed due to change arises in market price and trend.Corporate social responsibility is a vast concept which plays significant role in attractingcustomers and buyers towards the firm or its innovative and high quality goods and services.Tesco Plc is the world's largest British multinational company who deals in variety of goods andservices at world wide. The major focused area of firm is to sustaining large number ofcustomers with their organisation as to attaining long term benefits from them. Customers are themost essential element for firm as each business organisations are work for satisfying the needsand wants of customers at market place. Back Ground of the ResearchCorporate Social Responsibilities plays an effective role in attracting customers towardsfirm of its products and services. In this modern scenario each small as well as large businessconcern on focused on implementing various activities of corporate social responsibilities atwork place because these are more appropriate in developing organisational performance andproductivity at market place. Tesco Plc is the most popular British Multinational general andgrocery merchandise retail company and the headquarter of company is in Welwyn Garden city,Hertfordshire, England and United Kingdom. Company operates its business operations all overthe world and implement various activities related with CSR as to attracting more and morecustomers towards their firm (Goworek, 2011). These activities has a huge influence on1
Corporate Social Responsibility (CSR) Assignment: TESCO_3

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