(PDF) Impact of Digital Marketing on Business
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Added on 2021-01-01
(PDF) Impact of Digital Marketing on Business
Added on 2021-01-01
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UNIT 11 RP
TABLE OF CONTENTS1. RESEARCH PROPOSAL...........................................................................................................1Topic.......................................................................................................................................1Aims & Objectives:................................................................................................................1Aim.........................................................................................................................................1Objectives...............................................................................................................................1Rationale.................................................................................................................................1Review of Literature...............................................................................................................1Research time plan.................................................................................................................2Research approach and methodology.....................................................................................22. RESEARCH DISSERTATION...................................................................................................2A) RESEARCH TOPIC, STATEMENT, OBJECTIVES AND SIGNIFICANCE.........................2Research proposal...................................................................................................................2Aim.........................................................................................................................................2Objectives...............................................................................................................................2Research Question..................................................................................................................3Significance of the study........................................................................................................3B) REVIEW OF LITERATURES...................................................................................................4Theme 1: Study the implication of digital marketing on the sales of The Hotel Qbic UK....4Theme 2: Identification of challenges of digital marketing experienced by The Hotel Qbic UK................................................................................................................................................5Theme 3: Analysing growth of the enterprise with use of digital marketing approach.........5C) RESEARCH APPROACH & METHODOLOGY....................................................................7Research Approach.................................................................................................................7Research Design.....................................................................................................................7Data Collection.......................................................................................................................7Sampling.................................................................................................................................8Research Philosophy..............................................................................................................8Data analysis...........................................................................................................................8Cost, Access and Ethical issues..............................................................................................9
Reliability and Validity..........................................................................................................9D) DATA COLLECTION & INTERPRETATIONS......................................................................9E) CONCLUSION, RECOMMENDATION AND REFLECTION ON THE RESEARCHPROCESS......................................................................................................................................23Reflection on the effectiveness of research methods...........................................................23Alternative Research Methodologies...................................................................................233. COVERED IN PPT....................................................................................................................24Verbal presentation...............................................................................................................24REFERENCE.................................................................................................................................25
1. RESEARCH PROPOSALTopicThe Implications Of Digital Technology On Sme's.Aims & Objectives:Aim“To determine the impact of digital marketing on sales growth of SME's. A study on Hotel QbicUK.”Objectives1.To study the implication of digital marketing on sales of The Hotel Qbic, UK.2.To identify challenges of digital marketing experienced by The Hotel Qbic, UK. 3.To analyse growth of the enterprise with use of digital marketing approach. 4.To recommend ways to have improvement in business activities by implementing digitalmarketing approach at the Hotel Qbic, UK. Research questionnaire- What is the implication of digital marketing on sales. What are the challenges of digital marketing expeienced. How to analyse the growth of enteroruse with use of digital marketing approach.RationaleThe present report is based on relevance of maximisation in sales with use of digitalmarketing approach. The reason behind choosing this topic is to get depth knowledge about thestudy. This study will help me to develop perception about uses of digital marketing approaches.The manager and employees of any firm should have idea that how digital marketing methodwill be used and how potential customer are to be reached by using digitalisation approach(Quinton and Simkin, 2017). Thus, it can be said that digital marketing concept will be helpful totransform the growth of enterprise. It helps to facilitate strategical edge and competitiveadvantage in market. Therefore, skilled labour workforce, efficient process and supportive technology enablesto connect with potential customers and it also shapes interaction with them (Sigala, 2018.). In1
this, digital marketing is very versatile approach yet more demanding as compared to traditionalmarketing strategies. Significance of the study- The present research study is based on determine the impactof digital marketing on sales growth of SME's, Hotel Qbic, UK. This sudy will help toresearcher to gether the depth information about the topic of research. With the help of determineteh implication of technology on marketing of hoten enterprise, teh reserahcer can able to takefurther investigation. By the use of it, the reserahcer can able to get depth insights about the topicof researach.Review of Literature According to Kannan, (2017), digital marketing is implemented for long termprofitability and productivity. Customer are more comfortable with the use of internet and otherelectronic tools. Thus, interaction with them is easier for companies which results in increase insales. In this, it can be said that there are some challenges faced by Qbic like lack of financialresources and proficient employees and this are major cause to barricades growth of an entity.employees. Thus, As per the view point of Schegg and Stangl(2017) future growth in sales can bemeasured with the help of customer behavior and effective tracking. As per the view of Scheggand Stangl, (2017) employees should provide effective training so that they can able to makethe use of advanced techniques and perform their best. As per the view of Perera and Perera, (2017) states that innovative things are about tobring if manager use to think outside the norms. In this, manager of Qbic taking initiatives todesign effective website as it is reflection of the enterprise. It is effective in terms of attractingand retaining customers. Thus, changes are essentials to bring transformation in firm activities.Incontrary to de Queiroz Falcão and et.al., (2017) states that by creating comprehensive customerinsights program enterprise is able to delivering superior experience to buyers. 2
Research approach and methodologyThe research method aids to gather the depth information about the topic of research. Thus, ithas been defined in below presented manner as- Research philosophies- It is belief that helps top gather, analyzed and used. Thus, theseare of types as interpretivism, epistemology, doxology and positivism. Herein, thereservedness will have the use of positivism technique. Research approach- This is plan and procedures that aids to get the detailed informationabout the topic of research. It is method that assists to collect data, analysis andinterpretation. There are basically two approaches. Thus, researcher will have the use ofinductive techniques.Research design- This is set of method that helps to collect and analyze the information.Thus, research design may be of many types as descriptive, quantitative and quasiexperimental. On the other hand, researcher will have the use of descriptive technique. Data collection- It is systematic way to get the depth information about the topic ofresearch. There are two types of techniques as primary and secondary. Thus, researcherwill have the use of primary technique.Sampling- It is one of the effective method in terms to conduct the proper survey. Thus,two kind of techniques as probabilistic and non probabilistic. Thus, researcher will havethe use of non probabilistic technique. Activities and Timeline scale- The activities and plans are needed to be constructed effectively so that each activity canget done at proper deadline. Timeline: Activities1thWeek2ndWeek3rdWeek4thWeek5thWeek6thWeek7thWeek8thWeek9thWeek10thWeekResearch3
topicLiteratureReviewDesigningofresearchmethodologyDesignquestionofresearchCarry outResearchactivitiesDataAnalysisand itsgraphicdesignConclusion andrecommendationFinalReportEditing &Completion4
2. RESEARCH DISSERTATIONA) RESEARCH TOPIC, STATEMENT, OBJECTIVES ANDSIGNIFICANCEMarketing is an activity which is comprises by set of institution as process of creating,communicating, delivering and exchanging product and services to customers (Lagat andFrankwick, 2017). Over the years, implication of digitalisation has evolved overall process ofmarketing. The main aim of every enterprise is to enhance its profitability. Thus, implication ofdigital marketing aids to bring high level of interconnectivity with customers. It is crucialelement to understand current needs of buyers. The growth of any firm occurs with use of goodutilisation of resources and its capacities which are uses to facilitate long term sustainability inmarket (Blakeman, 2018). In order to carry out research effectively, The Hotel Qbic will be taken into consideration.The motive is to understand the requirement of customers and deliver them good product andservices with use of digital marketing approach. Moreover, report will make empirical literatureon the impact of digital marketing approach about performance of company. To createsystematic way for competition of the research, aims and objectives are formed in below contextas follows- Research proposalAimTo determine the impact of digital marketing on sales growth of SME's. A study on Hotel Qbic,UK. Objectives5.To study the implication of digital marketing on the sales of The Hotel Qbic, UK.6.To identify challenges of digital marketing experienced by The Hotel Qbic, UK. 7.To analyse growth of the enterprise with use of digital marketing approach. 8.To recommend ways to have improvement in business activities by implementing digitalmarketing approach at the Hotel Qbic, UK. 5
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