The Impact of Digitalization on Business

RP

Table of Contents
LO 2 & LO 4....................................................................................................................................1
a. Research topic, statement, objectives and significance...........................................................1
b. Review of literature.................................................................................................................4
c. Research approach and methodology......................................................................................7
d. Data finding and interpretation...............................................................................................9
e. Conclusion, recommendation and reflection on research process........................................22
LO3................................................................................................................................................24
REFERENCES..............................................................................................................................25
Research Proposal Form................................................................................................................27
Research Ethics approval form......................................................................................................31

LO 2 & LO 4
a. Research topic, statement, objectives and significance.
Topic-
To examine the impact of digital technologies to improve working of operational
activities of firm. A study on Qbic
Statement
Digital technology is term which is useful in order to bring changes in the working of an
enterprise. Thus, businesses are generally affected with the changes in technological
advancement. It is systematic process and application in order to improve products and process
so that activities in marketing can expand (Hillebrand, Driessen and Koll, 2015). Technological
advancement will be helpful in terms to process business activities effectively. The present report
is based on SME as Qbic, it provides effective hospitality service to its customers. It is situated
in London and Its deal in providing the best accommodation services to customer so that
profitability and productivity of firm can be maintained. The main behind implementation of
technological advancement is to maintain customer momentum. In order to carry out the
activities effectively it is essential to understand the needs of customers. The better and high
quality services will be useful in order to provide technological products and services
(Hillebrand, Driessen and Koll, 2015). The activities of hotel Qbic is need to take into
consideration by understanding the aims of customers. The whole report will be based on use
and impact of digital technologies in way of improving the working of firm especially like that of
small business's enterprise. As it could be noted that the use of digital technologies is affecting
the way in which company is transforming themselves. Digital transformation is very much
impotnat within small firms as this will be helping into improving quality of product, dealing
with current situation as well.
Objectives
 To determine the impact of digital technology on operational activities of Qbic hotel.
 To examine the importance of technological advancement in term to bring systematic
performance.
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 To analyse the effect of quality services with use of digitalised system.
 To provide suitable recommendation in terms to improve operational activities with use
of technological advancement.
Research question:
1. What impact of digital technology on operational activities of Qbic hotel?
2. What is the importance of technological advancement in term to bring systematic
performance?
3. What is the effect of quality services with use of digitalised system?
4. What is the suitable recommendation in terms to improve operational activities with use
of technological advancement?
Significance
The technological advancement will be useful in terms to enrich the growth of an
enterprise. The effective and efficient technology will process the systematic working in firm.
Thus, research will be helpful to develop depth insights about implication of technological
advancement. The technological advancement will be helpful in order to process business
activities systematically (Ibrahim and Aliyu, 2016). The present report is based on the activities
of Qbic, it deals in hospitality services the main aim is to provide the best accommodation
services to its customer. In order to provide fast and satisfactory services technological
advancement plays crucial role. The effective and efficient process will be helpful in order to
bring growth and development opportunities in enterprise. The technologies will be helpful in
order to bring systematic operational activities (Kim and et.al., 2015). The main behind
implementing technological advancement is to carry the effective process which helps to
maintain customer momentum.
Activities & Time scale plan
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b. Review of literature
It is one of impressive method in order to collect the depth insights about the use of
technological advancement. This study will be carried out by differed researcher in relation to
process systematic and proper activities.
Impact of digital technology on operational activities of Qbic
According to the view of Adikaram and Khatibi, (2016) states that to provide effective
services it is essential to understand the needs and wants of customer's. There are diverse set of
performance and it is essential for enterprise to deliver effective services. Moreover, there are
various kinds of departments as are chefs, employees receptionist etc. and this all perform their
work together so that they can achieve one common goal. As per the view of Adikaram and
Khatibi, (2016) states that there are number of departments in hotel and it is essential to have
changes and improvement as per the need of customers. In order to sustain the business growth
and development Qbic needs to address the digital changes. According to the view of Fichman
and et. al., (2014) states that Digital technology involvement in business process has accelerated
the competition, constant business monitoring, and regular supply of innovative and quality
output. As per the view of Agnihotri and et al., (2016) The customer segment of the Qbic
demands more digitalised system which will provide them more convenience and ease. Each and
every organization in today's changing world is following this digital trend and thus Qbic must
also lead in this changing path to sustain its position. According to view of Garrido-Moreno,
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Lockett and García-Morales, (2014) the requirement of customers Qbic has made all its products
available online. This online platform provides purchase, customer support, payment transactions
as well as organization marketing. According to the view of Flin and O'Connor, (2017) states
that digital technology plays the essential role in terms to carry out the effective and fast process
to its customers. The main aim of technological advancement is to bring quality services so that
satisfaction of customer can be enhanced. As per the view of Agnihotri and et al., (2016) it helps
to facilitate the system as storage of digital as well visual information so that there can be
improvement in digitalised quality. It is very helpful in order to make systematic transmission of
data.
With these changing working strategies Qbic also requires more skilled human resources
which are expertise in dealing with such platforms. Digital technology on one hand has reduced
the operational cost of Qbic. As per the view of Fichman and et. al., (2014) Enterprise
management systems reduces the cost of back side operations such as record maintenance and
accounting operations. But digital transparency has also introduced the price visibility among
customers as wells as its competitors. Digital technology has created a huge transparency in
Qbic's operational activities. This transparency has also improved the on-time delivery and speed
performance. According to Heavin and Power, 2018, digital technologies are transforming
operations and services of organisation. It offers effective solutions for boosting organisational
efficiency and limited consideration of the challenges of successfully operationalising a
transformative digital transformation approach. For example, ad hoc technology-driven approach
is an integrated approach of digital transformation which boost decision making ability of
management system.
Since digital technology is playing a crucial role in building customer base and to create
awareness among them, it can also demonstrate the flaws of Qbic. For instance the poor delivery
issue or negative feedback by any customer can influences the image of Qbic without reality
check. In contrary to Garrido-Moreno, Lockett and García-Morales, (2014) states that One of the
major advantage of digital technologies in operational activities is that it allows utilizing
warehouses in an optimized manner. Almost all the target segments are connected via digital
mode only, it has caused a great declination in supply chain of Qbic.
Digital communication has improved the inter-organization communication via tools
such as mails, texting and social networking sites. Qbic may also receive feedback and
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suggestions from customer. Such interaction is providing a great assistance to Qbic to establish
trust and popularity among customers, and hence contributing to increase sales and revenues.
Though digitalized technologies are providing Qbic a great market exposure but it has also
brought cyber threats. Digital security issue is major concern for everyone.
It is of utmost responsibility of Qbic that the data of its associates and businesses must be
protected from unauthorized access because unauthorized data leakage may cause huge losses to
Qbic in terms of financial assets, customer support and brand name of organization. According to
the view of Garrido-Moreno, Lockett and García-Morales, (2014) states that Use of digital
technology has allowed Qbic to target different economic market segments instead of operating
in a fix geographical region. Digitalized techniques has also eliminated the time boundaries. The
customers can access the products anytime and from any locality. For example, Qbic can use
digital technologies to outsource its business operations beyond fix geographical boundaries. But
for maintaining sustainability Qbic needs to maintain highly skilled and responsive technical and
customer support providing services. Qbic must also upgrade its digital technologies as per
development for sustaining the growth.
Examine the importance of technological advancement in term to bring systematic
performance.
According to the view of Flin and O'Connor, (2017) states that there are number of
changes and it is need to be taken into consideration in relation with technologies. To make it
effective it is essential to understand the benefits that how technology is need to be used in order
to process systematic operation. In contrary to Aijing, Terui and Kannan, (2016) states that high
quality services will be helpful as it maintains the customer momentum. Under this it is to be
noted that all employees are need to adjust with the changes so that overall activities can be
processed effectively and efficiently. As per the view of Aijing, Terui and Kannan, (2016)
states that technological advancement will create effective interaction with customers. This kind
of managerial activities will process the systematic operations. In contrary to Adikaram and
Khatibi, (2016) states that in hotel there are number of departments as employees, chefs,
receptionist etc. They all work together in relation to process the business activities in systematic
manner. As indicated by Flin and O'Connor,, 2017, it isn't just critical to keep up great
connection with existing ones yet in addition to catch new guests. This begins with a procedure
named as 'Chance of Business' in they are distinguished and subtle elements are recorded in
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