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Impact of Marketing Environment in Travel and Tourism

   

Added on  2020-06-04

16 Pages4454 Words30 Views
MARKETING IN TRAVELAND TOURISM

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concepts of marketing for Thomson.............................................................................11.2 Impact of marketing environment in travel and tourism.......................................................31.3 Factors affect consumer motivation......................................................................................41.4 Principals of market segmentation in marketing plan...........................................................5TASK 2............................................................................................................................................62.1 Importance of strategic marketing plans for Thomson.........................................................62.2 Relevance of marketing research and information to manager in Thomson.........................62.3 Influence of marketing on society.........................................................................................7TASK 3............................................................................................................................................73.1 Issues in marketing mix........................................................................................................73.2 Importance of service sector mix elements...........................................................................83.3 Total tourism product............................................................................................................9TASK 4............................................................................................................................................94.1 Integrated nature and role of promotion mix........................................................................94.2 Plan and justify integrated promotional campaign..............................................................10CONCLUSION..............................................................................................................................10REFERENCE.................................................................................................................................12

ILLUSTRATION INDEXIllustration 1: Core concepts of marketing.......................................................................................2Illustration 2: Marketing mix...........................................................................................................8

INTRODUCTIONMarketing aims to maximize customers' satisfaction and increasing profitability of theenterprise at high level to sustain its market position for longer time period. It influencesproductivity and profit earning of enterprise affecting further operations. The present report isbased on understanding different core concepts of marketing for Thomson which is planning tolaunch its summer 2019 holidays. It is travel and tourism sector organisation of UK providesholidays and accommodation services to a million people of the world. In this regard, impact ofmarketing environment in travel and tourism as well factors affect customer motivation to takeadvantage of its services are to be described. However, significance of strategic marketing planand its influence on society can be identified. Similarly, issues in marketing mix and importanceof marketing mix plans will be introduced. Including this, integrated role of promotional mix fornew holiday plan is to recognise for effectiveness of organisation. Therefore, students are able tounderstand several tools and aspects of marketing for new creation and launching the holidayplan with the help of this report.TASK 11.1 Core concepts of marketing for ThomsonMarketing is essential for launching and promoting goods and services provided byentity. It is helpful for increasing customer satisfaction and profit earning capacity of entityaffect its competitiveness and longer-term sustainability. In the case scenario, it is recognisedthat there is planning to launch holidays in 2019 therefore, its marketing position is analysed(Asseraf and Shoham, 2016). However, different core concepts are identified includingcustomers' needs, value etc. However, different tools are determined for planning andencouraging people to take this holiday's advantages. It includes following core concepts asmentioned below:Customer needs: At first, it is needed to identify customers' demand and market positionof Thomson and its services. In this regard, tourists' requirements are collected indifferent segments on which further decisions are made regarding holiday plan.Moreover, actual position of entity and people's attitude towards travel and tourismservices are identified (Ginevičius, Podvezko and Ginevičius, 2013). In accordance tothis, variety of ideas are generated for improving tourism services and further1

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