Impact of Customer Satisfaction

Running Head: Impact of Customer Satisfaction
The Impact of Customer Satisfaction on Toyota’s Sales Performance
Name of the Student:
Name of the University:
Author’s Note

1THE IMPACT OF CUSTOMER SATISFACTION ON TOYOTA’S SALES PERFORMANCE
Table of Contents
Introduction......................................................................................................................................2
Aim of the project........................................................................................................................2
Objective......................................................................................................................................3
Literature Review........................................................................................................................3
Methodology................................................................................................................................4
Discussion/Results.......................................................................................................................5
Toyota Customer Loyalty............................................................................................................6
Conclusion.......................................................................................................................................7
Recommendation.............................................................................................................................7
Reference.........................................................................................................................................9

2THE IMPACT OF CUSTOMER SATISFACTION ON TOYOTA’S SALES PERFORMANCE
Introduction
Customer satisfaction can be defined as the measurement which caters to the reason of happiness
for the customers where the product and services are offered at a suitable price and range. The
customers are satisfied with the information, rating and the survey which helps the company to
determine how to best improve or change its services (Agnihotriet al, 2016). In this assignment
the cause and effect is catered on the impact of the customer satisfaction on sales performance at
Toyota. Toyota is a Japanese multinational automobile manufacturer founded by Kiichiro
Toyoda in 1937 with it’s headquartering in Japan. In the year 2017 Toyota’s corporate structure
is consisted of 364445 employees throughout the world. According to the latest research it is
found that Toyota is the tenth largest company in the world in terms of revenue. The strategy of
the company’s management is to follow the philosophy which has evolved from the
manufactures origin and has been reflected in terms of Lean Management and Just in Time
Production (Xing et al, 2018). The managerial value for Toyota is collectively called the
managerial values and business methods.
Aim of the project
The aim of the assignment is to show the cause and effect relationship on the impact created on
the sales performance of Toyota and also catering the customer satisfaction. Further in the
assignment the relationship between the perceived value, price, quality, customer satisfaction is
highlighted. The candidates were exposed to the questions which were regarding the specified
brand and their type of purchase. These elements are most important in this assignment so that it
can be shown that how these four factors cater to customer satisfaction and their decision making
to purchase Toyota product.

3THE IMPACT OF CUSTOMER SATISFACTION ON TOYOTA’S SALES PERFORMANCE
Objective
The objective of the assignment is to create a platform for the customer loyalty which defines
whether Toyota is able to manipulatethe brand to become loyal to their customers. This creates to
be ansignificant factor which leads the company to success in all automobile industry. In this
assignment the primaries focus in on the customer loyalty and their reason of satisfaction while
purchasing the brand (Baber 2018). With the help of this assignment it can be shown that more
of loyal customers will tend to increase the profit of Toyota Company. According to the latest
research it is found that the respondents are prone to more of the “yes” option of more than 60%
of the respondents and an approximate of 33% of the respondent are choosing the option of
“Maybe” and the rest of 7% are stuck to “no”.
Literature Review
The research on consumer satisfaction comes with the product and is typically influenced
with the confirmation of expectations relative to the outcome ofthe product (Malliari and Sirkeci
2017). This paper analyses the impact of interpersonal activities on satisfying the present and
empirical results (Malliari and Sirkeci 2017). In an additional approach of purchase satisfaction
it has to be specified on cognitive effect such asthe extent to which the product outcomes and
meets the exceeding expectations (Hatani 2017). The data is obtained from the people who visit
the store and the customers who purchase the car. The member were in a customer panel in two
phase study of consumers which are the experience of the automobile repairs and services and
examines the antecedents and consequences of the customer satisfaction (Chiarini,Baccarani and
Mascherpa2018). This study focuses on the product ambiguity and is easy to evaluate the