Impact of Leadership Styles on Employee Performance and Motivation: A Study on Burberry

DISSERTATION

TABLE OF CONTENTS
Topic: To investigate the impact of leadership styles on employee performance and motivation :
A study on Burberry........................................................................................................................4
CHAPTER 1 : INTRODUCTION...................................................................................................4
Background..................................................................................................................................4
Aim..............................................................................................................................................4
Objective......................................................................................................................................4
Research question........................................................................................................................5
Rationale......................................................................................................................................5
CHAPTER 2 : LITERATURE REVIEW........................................................................................5
The concepts of the leadership styles on employee performance and motivation.......................6
The important and role of the leadership styles on workforce....................................................7
The challenges and impact of the leadership styles on employee performance and motivation
in Burberry...................................................................................................................................7
The strategies for improving leadership styles on employee performance and motivation........8
CHAPTER 3 : RESEARCH METHODOLOGY............................................................................9
Research types.............................................................................................................................9
Research approaches..................................................................................................................10
Research philosophy..................................................................................................................10
Data collection...........................................................................................................................10
Sampling....................................................................................................................................11
Data analysis..............................................................................................................................11
Research ethics..........................................................................................................................11
Reliability and validity..............................................................................................................12
CHAPTER 4 : DATA ANALYSIS...............................................................................................12
CHAPTER 5 : CONCLUSION AND RECOMMENDATION....................................................22
Conclusion.................................................................................................................................22
Recommendation.......................................................................................................................22
Reflection...................................................................................................................................23
REFERENCES..............................................................................................................................24

APPENDIX....................................................................................................................................25

Topic: To investigate the impact of leadership styles on employee
performance and motivation : A study on Burberry
CHAPTER 1 : INTRODUCTION
Leadership in the organization must be important from which the employee can keep
their better performance and make sure about the motivation. This could be important for
knowing about the various things related to the leadership styles at their organization. While this
might be important part for the companies from which they can make more strategies for which
they can work and make workforces for working with effective manner. In some of the
organization they mainly give more importance to the leader for which they can work and make
their more strategies in which they can easily work. Although this might be also important for
working with different leadership styles for which the organization can easily come to know
about their employee can work and make their better goals and objective. This research explain
about the aim and objective along with the rationale the main part for research. Moreover, also
examined about the literature review with the help of various author and their thoughts. Also,
explain about the research methods which have been used for making the research.
Background
Burberry UK is the fashion house industry which deal with the many fashion industry
across the large size of countries. It basically, designed the Trench coats which seems to be most
famous. Along with the leather goods, eye wear, foot wear, cosmetics etc. The company have the
main focus on the developing the outdoor attire, for which the company has moved to the high
fashion industry while with the exclusive brand position. Burberry UK have also opened the
shop in Haymarket from which they have the better income sources (Burberry, 2017). The
company have also keep their main focus on houses and distributers for sunglasses, fragrances,
trainers and cosmetics. While through which organization ca set up their business for working
with effective manner.
Aim
"To investigate the impact of leadership styles on employee performance and
motivation : A study on Burberry"
Objective
 To identify the concepts of the leadership styles on employee performance and
motivation.

 To access the important and role of the leadership styles on workforce.
 To analysis the challenges and impact of the leadership styles on employee performance
and motivation Burberry.
 To recommend the strategies for improving leadership styles on employee performance
and motivation.
Research question
 What is the concepts of the leadership styles on employee performance and motivation?
 What are the important and role of the leadership styles on workforce?
 What are the challenges and impact of the leadership styles on employee performance and
motivation Burberry?
Rationale
The main aim for selecting this topic is to have the knowledge about the leadership styles
towards the employee performance and motivation while which might be important for knowing
about the various strategies. Along with this also important for knowing the challenges that could
be taken for their organization for having the better future goals and objective. In selecting this
topic also lead for having the better report for which this might come to know about those things
which could be important for the organization such as leadership styles towards their employee,
strategies in which they can work for effective manner results. While this might be also
important for the companies in knowing the better future aspects and make sure about the
valuable things towards the work place. Leadership styles must be important for which the
organization can work for having the various things in which they can work and have their goals
and objective. While this might be also important for them in knowing about the various things
for which the leader and their employee can work.
CHAPTER 2 : LITERATURE REVIEW
Literature review means the academic paper in which the various author view have been
shared and many other information so that help for making the research more relevant. In this
analyse, data, many sources that could be easier for making relevant topic. This have main aim
for explaining about the concepts of leadership styles on employee performance and motivation
along with the importance and role of leadership styles towards the workforces. Moreover, also

examined about the challenges and the impact of the various leadership styles and improving
strategies for which the organization can easily work and employee performance with
motivation.
The concepts of the leadership styles on employee performance and motivation.
According to the Farrukh and et.al.,(2021), there have been increased relationship
between the leadership styles and employee motivation in which they can work for having the
better estimation for development. While having the development this could be also important in
gaining much knowledge and employee should have well-developed skills. The organization
must used the various leadership styles which could be important for knowing those the value for
their working employee. As the company can use the authoritarian leadership styles in which
they work as per having the situation for working with and easily make sure about those skills
which could be important for them in having the proper development.
As per Babalola and et.al., (2021) view, the participative leadership that could be also
important through which employee can take the participants in their organization activities.
While through which the leader make them motivation for working with effective manner. This
could be also important in taking much benefits for which the employee come to know about
their strategies and make them for working with positive thinking. While in some of the case this
could be also important for the participative leadership might be less effective than offering more
substantial tangible rewards. When employee motivation or skills, as they can be unlikely for
taking the decision making effectively. While for such case authoritarian leadership.
Ali and Rasheed (2020) said that, transformational leadership styles can also seems to be
important for which they can work and make their employee performance for working with more
effective manner. While this might be also important for the organization for keeping the
contribution towards the leadership styles to their employee performance while across the
various industry. Leadership styles play the role for having the employee performance and
motivation in which they can make the proper strategies for which they can work and make sure
about the working skills. The employee can contacted with overall higher position and might be
having the longer employee group that can intrinsic motivation which retained under the
motivation with any styles.