Digitalisation and Organisational Performance

This assignment is about the implementation of digital technology in ASDA, a retail company. It involves conducting a project to understand how digital technology can help the company improve its performance. The project requires identifying techniques for adapting to digitalisation, developing competency in applying digital media, improving analytic skills, enhancing communication skills, thinking strategically, and conducting research. The assignment is based on a real-world scenario and provides practical insights into the application of digital technology in retail companies.

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Impact of Digital Technology on Business Activity
Name of Student
Name of University

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Table of Contents
Introduction......................................................................................................................................4
Part 1: Establish project aims, objectives and timeframes based on the chosen theme (P1, P2, P3)
.........................................................................................................................................................5
Project definition and statement..................................................................................................5
Strategy of the project..................................................................................................................5
Project aim...................................................................................................................................5
Project objectives.........................................................................................................................5
Project management plan by covering the costs, scope, quality, time, communication,
resources and risks.......................................................................................................................6
Scope........................................................................................................................................8
Included Scope.........................................................................................................................9
Excluded scope........................................................................................................................9
Success criteria........................................................................................................................9
Resources...............................................................................................................................10
Communication planning.......................................................................................................10
Risk Management Plan..........................................................................................................12
Table 3: Diagrammatic representation of the plan for management of risk..............................13
Project schedule: Gantt chart.................................................................................................13

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Task 2: Perform small-scale research, information gathering and data collection to generate
knowledge to support the project...................................................................................................16
P4. Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.....................................................................16
Research methodology...............................................................................................................16
Research Method.......................................................................................................................16
Data Collection..........................................................................................................................16
Data Analysis.............................................................................................................................17
Data Sampling...........................................................................................................................17
Ethical consideration.................................................................................................................17
Part 3 Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and analysis.........................................................25
P5 – Analyse research and data using appropriate tools and techniques for the chosen project...25
Q.2 Is competitive advantages can be achieved by using the digital media?............................35
P6 Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions.................................................................................................37
P7: Reflect on the value of conducting the project and its usefulness to support sustainable
organisational performance...........................................................................................................38
Conclusion.....................................................................................................................................40
References......................................................................................................................................41

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Introduction
The advance of information technology and the digitisation of the information have
revolutionised many sectors of work. ASDA is not any different from this trend. The use of
digital information using the internet has vastly contributed to the development of any business.
The operational activities of the workforce were developed since the advancement of
computational technology that can be used to the various operational sectors like human resource
management, production, marketing as well as financing (Cearley Burke and Walker 2016). The
progress of ASDA can be easily mapped by tracking its progress with the help of information
technology. Promotion of the brand image in the social media can also be achieved which is
helpful in the business expansion.

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Part 1: Establish project aims, objectives and timeframes based on the chosen
theme (P1, P2, P3)
Project definition and statement
This paper aims to represent the project to evaluate the utilisation of digital technology in the
development of the business organisation. The company chosen for the research and project is
ASDA. The impact of the digitisation of the information all across the globe has helped to
enhance the transfer of information without any problem. The benefits of this technology have
immensely for the expansion of business (Gulati and Soni 2015). The statement of the project is
to find the impact of the digital technology on the activities within a business organisation.
The strategy of the project
The completion of a research project is incomplete without the incorporation of the plan which
will devise the activity and provide structure. The utilisation of both primary and secondary data
provides support by the research.
Project aim
The project aims to understand the influence of ASDA Company by digital technology
Project objectives
 Studying the impact on ASDA Company regarding the digital technology utilisation.
 Determination of the operational activity of the company via online computation.

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 To record the impact of digital technology and promoting the incapability of the company
concerning the display of exercise implementation.

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Project management plan by covering the costs, scope, quality, time,
communication, resources and risks

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Different types of
activity conducted
for the
achievement of the
project
The number of Time
(in hours) necessary
for conducting every
activity for project
achievement
The amount of financial
support required to
complete all the activities
for implementation of the
project (In Pound/hour)
The number of
funds needed in
total to carry out the
activities required
for finishing the
project (In Pounds)
Method for
collecting data
from various
primary data
sources
30 25 750
Data analysis
performance from
the primary data
sources
40 25 700
Costs of various
kinds of
stationeries for the
primary data
gathering
35 20 450
Preparation and
publishing of the
finalised results
30 15 450
Total 2350

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Table 1: Diagrammatic representation of the cost management and time management
Source: Created by Author
Management of proper research based on the constant and renewable system is very crucial for
the project where readers and researchers will utilise the service strategy for searching an
alternative and absolute diagrammatic representation and learn about the topic from an analytical
perspective.
Scope
The scope of the project depends on the relevance of the study and Research concerning the
current trends and its impact on market studies. This particular paper will be of higher relevance
since the change in the technology in the digital world has an impact on the business industry
enormously and this project being the reflection of those trends and modernisation of
development of business utilising digital technology (Nylén and Holmström 2015). The people
will also give readers and researchers the idea about knowledge of business due to date
discontinuation requirements as well as knowledge about the qualities of the fundamental
knowledge required to complete a particular target properly. This paper will also. Out
researchers and market, three students understand the difference between business organisations
and their strategies that make them stand out in the hot of competitors. This allows the business
organisations to make their niche in the market and retain a particular brand value. The
companies try to expand their marketing strategies by utilising various kinds of digital services
and information technology components with the help of well skilled professional technical
assistance.

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Included Scope
 The included scope of this paper is to obtain a cheese ball results for the goal of the
project within an estimated time frame effectively meeting expectations from the research
as well as maintaining the quality of their products by using digital technology
 The paper also aims to detect the impact of digital technology for business organisations
and utilise that to their advantage.
Excluded scope
This project, however, does not include the study that would identify the different issues which
come into play concerning the operational technicalities in information technology.
Success criteria
Business organisations like ASDA’s already have loyal customers generally have more
advantage in the expansion of their business in the market (Ho et al. 2015). Utilization of Digital
information only enhances the issues faced with regards to operational management and the
further enhances the chances of grant in aid promotion. The criteria of success will be
determined as to how the implementation of digital technology in a proper way will determine
the future of the particular organisation is reflected in this paper
Resources
It is very crucial to properly enhance the success of the project by proper management of the
resources required to achieve the expected goals. The important components of the management
of resources are business analysis, assessment of resources as well as management application
and hazard implications.

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Communication planning
Purpose of the
plan of
communication
Incorporation of
different people
in the
communication
plan
Regularity of
communication
Strategy
development
discussion
Interaction with
a corporate
researcher
Entire project Higher chances
of frequent
recurrence
manner
The method of
direct verbal
communication is
the best-selected
procedure of the
project
Researcher
Collection of
quantitative data
ASDA labour
force
The project
required constant
communication to
obtain the
necessary data for
the evaluation of
the analysis
studies and the
systematic
mapping of the
growth of the
Conduction of
research survey
Involvement of
the members of
the project

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company to
ultimately reach
the project goal.
Risk and issue
identification
techniques and
thinking of
solutions
The
implementation of
the workforce and
collaboration of
everyone included
in the project
repeatedly
communicating
The whole team
of the project.
Table 2: Diagrammatic Representation of the plan of communication during the project
Source: Created by author

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Risk Management Plan
Numbe
r of
risks
Variation of risks Assessing
risk
probability
Analyzing the
Impact of
probability of
risk on
company
Analyzing the
Impact of risks
on the project
Devising a
particular
strategy for
the risk
assessment
1 The possibility of risk
associated with the
lack of knowledge
Intermediate Intermediate Cannot be
stated due to
data
insufficiency
Organizing
efficient
training
programs for
the team
before
carrying on
with the
research
2 Management of time
efficiently to complete
the project within
estimated time frame
High High impediment of
submission of
the research
project
Appropriate
segregation
and allocation
of the task
among the all
group
members.
3 Work overload of the
participants
Intermediate High Unbiased data Gathering of
participant’s

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response and
data via online
survey or
Google
Table 3: Diagrammatic representation of the plan for management of risk
Source: Created by Author
Project schedule: Gantt chart
Assorted actions Day 1-7 Day 7-14 Day 14-21 Day 21-28 D
Selection of the
topic for
research

Preparation of
goals, objectives
and strategies

Selection of the
suitable
approach

Selection of data
collection
method and
sample selection
concerning the


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participants for
the project
Development
and arranging of
questionnaire

Conducting the
survey and
collecting
feedback from
the respondents

Organizing
interpersonal
interview of the
employees of
M&S

Reviewing
Manager’s
feedback
Collection of
M&S

Analysis of
collected data

Preparation the
final documents

Final project 

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submission and
implementation
Table 4: Project schedule
Source: Created by Author
Work Breakdown structure:

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Task 2: Perform small-scale research, information gathering and data
collection to generate knowledge to support the project.
P4. Carry out small-scale research by applying qualitative and quantitative
research methods appropriate for meeting project aims and objectives.
Research methodology
This sector determines the structure for the research of the project which allows the researcher to
devise the strategy for the research as well as conduct secondary data to confirm the hypothesis.
Research Method
The method of conducting the research was by organising a session of interview with
questionnaires backed up with evidence from secondary research.
Data Collection
The collection of data is very important for gathering evidence that either confirm or refute the
research hypothesis (Lewis 2015). The types of data being collected are divided into two
categories. The primary data being the experimental data that is the actual research being done
by the researcher, by the second category of data collection that is secondary data. Secondary
data is the form of literature evidence about the current topic of research which provides an idea
for devising the strategy for evidence (Ingram et al. 2016).

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Data Analysis
Analysis of both secondary as well as primary data is important for evaluating the ultimate result
from the collected evidence (Ingram et al. 2016). The analytical techniques will help the
researcher sort out the result to either confirm or refute the research hypothesis.
Data Sampling
It is very important to set a standard sample for conducting primary data collection. The research
needs to be conducted on a particular number of samples, in these case respondents who will be
taking part in the interview process.
Ethical consideration
It is essential to adhere to the legislative and governance rights of privacy while conducting
research based on responses of human beings. In this project also it is required to maintain the
privacy of the respondents and conduct unbiased primary data collection.

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Project logbook:

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Week
No.
Date
Identified
Update on
weekly
research
(including
new ideas or
change in
project
direction)
Risk
identified or
Problem
encountered
Impact
(L,M,H)
Effect on
Project
Risk
Reduction
Actions
Proposed &
Actual
Tasks
for
next
week
1 2nd June –
8th
June.2018
Selecting the
topic and
objective
identification
.
.
Wrong
identification
of the topic
can turn the
project into the
different
direction.
High The project
will not be
completed,
and the
result will
not be
achieved.
.
Exact topic
selection is
essential with
proper
objective
identification.
Actions
A good topic
can help to find
the proper
result and
objectives is
also need to be
compatible

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Week
No.
Date
Identified
Update on
weekly
research
(including
new ideas or
change in
project
direction)
Risk
identified or
Problem
encountered
Impact
(L,M,H)
Effect on
Project
Risk
Reduction
Actions
Proposed &
Actual
Tasks
for
next
week
2 9th June-
15th June
2018
Strategy
selection and
time
allocation
Completing
all the
responsibilities
within time is
important.
Selection of
the strategy is
also beneficial
for getting the
proper result.
High It can tend
towards the
failure of the
project.
Time
management is
important and
strategically
carrying out the
research can be
futile.
Actions
For this straight
and clear
planning is
needed.

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Week
No.
Date
Identified
Update on
weekly
research
(including
new ideas or
change in
project
direction)
Risk
identified or
Problem
encountered
Impact
(L,M,H)
Effect on
Project
Risk
Reduction
Actions
Proposed &
Actual
Tasks
for
next
week
3 16th June
-22nd June
2018
Financial
availability
Financial
circulation is
important for
completing the
project.
High Financial
scarcity can
restrict the
proper
information
gathering.
Financial
support is
important to
get the desired
result.
.
Action:
Proper
allocation of
money for each
step is essential
to get the
proper
outcome.

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Week
No.
Date
Identified
Update on
weekly
research
(including
new ideas or
change in
project
direction)
Risk
identified or
Problem
encountered
Impact
(L,M,H)
Effect on
Project
Risk
Reduction
Actions
Proposed &
Actual
Tasks
for
next
week
4 23rd June-
29h June
2018
Data
collection
and interview
organisation.
Wrong
information
can be
obtained in an
interview
which
misleads the
whole concept.
high Respondents
can mislead
the project.
The exact
organisation is
needed for
questionnaires
Action:
Establishing
good
communication
is also needed
for getting the
right response.

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Week
No.
Date
Identified
Update on
weekly
research
(including
new ideas or
change in
project
direction)
Risk
identified or
Problem
encountered
Impact
(L,M,H)
Effect on
Project
Risk
Reduction
Actions
Proposed &
Actual
Tasks
for
next
week
5 30th June-
5th July
2018
Following
ethical issues
.
hampering
ethical issues
can stop the
project.
low Disregarding
ethical
issues can
bring the
government
interference
which is the
punishable
offence,
Free
participation of
the respondents
needs to be
ensured, and
data protection
act is also
important.
Action:
Studying
ethical issues
can facilitate
the proper
understanding.

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Table 5: Project Logbook
Source: Created by author

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Part 3 Present the project and communicate appropriate recommendations
based on meaningful conclusions drawn from the evidence findings and
analysis
P5 – Analyse research and data using appropriate tools and techniques for the
chosen project
Observation of primary data
Q1: what is your age?
Response Percentages of respondents Total no of respondents
20-25 16% 100
26-31 28% 100
32-38 35% 100
Above 38 21% 100
Table 1: age
20-25 26-31 32-38 Above 38
0%
5%
10%
15%
20%
25%
30%
35%
Percentages of respondents
Percentages of
respondents
Fig 1: age

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Analysis: according to the above fact among 100 respondents 16% are in 20-25 age groups, 28%
are in 26-31 age groups, and 35% are in 32-38 age group. Rest 21% are in above 38 age groups.
Q2: what is your gender?
Response Percentages of respondents Total no of respondents
Male 53% 100
female 47% 100
Table2: gender
Male female
42%
44%
46%
48%
50%
52%
54%
Percentages of respondents
Percentages of
respondents
Fig 2: gender
Analysis: among 100 respondents 53% are male and rest 47% are female, and this combination
implies the proper psychological response.
Q3: do you think that digital technology can enhance the business activity of the ASDA?
Response Percentages of respondents Total no of respondents
Agree 25% 100
Highly agree 38% 100
Disagree 27% 100
neutral 10% 100
Table 3: Enhancement by digital technology

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Agree Highly agree Disagree neutral
0%
5%
10%
15%
20%
25%
30%
35%
40%
Percentages of respondents
Percentages of
respondents
Fig 3: enhancement by digital technology
Analysis: among 100 respondents all over 63% respondents believe that digital technology can
enhance the growth of the ASDA and also help in the development of the internal capabilities but
27% disagreed with the fact, and 10% remain neutral.
Q4: do you think the business activity of the ASDA will be more flexible and strengthen by
using digital technology?
Response Percentages of respondents Total no of respondents
Agree 21% 100
Highly agree 36% 100
Disagree 23% 100
neutral 20% 100
Table 4: flexibility and strengthening

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Agree Highly agree Disagree neutral
0%
5%
10%
15%
20%
25%
30%
35%
40%
Percentages of respondents
Percentages of
respondents
Fig 4: flexibility and strengthening
Analysis: In the above fact all over 57% respondents believe that digital technology can flexibly
strengthen the service of the ASDA but 23% disagreed with the fact and 20% remain neutral.
Q5: do you think that social media can enhance the marketing of the ASDA?
Response Percentages of respondents Total no of respondents
Agree 23% 100
Highly agree 40% 100
Disagree 17% 100
neutral 10% 100
Table 5: social media influence

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Agree Highly agree Disagree neutral
0%
5%
10%
15%
20%
25%
30%
35%
40%
Percentages of respondents
Percentages of
respondents
Fig 5: social media influence
Analysis: according to the above fact 63% respondents believe that social media can enhance the
marketing of the company but 17% disagreed with the fact, and ten remain neutral.
Q6: do you think the mobile application can gather more consumers for the company?
Response Percentages of respondents Total no of respondents
Agree 26% 100
Highly agree 35% 100
Disagree 28% 100
neutral 11% 100
Table 6: mobile application

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Agree Highly agree Disagree neutral
0%
5%
10%
15%
20%
25%
30%
35%
40%
Percentages of respondents
Percentages of
respondents
Fig 6: mobile application
Analysis: 51% respondents believe that mobile application can gather the more consumers for
the company, but 28% disagreed with the fact that mobile applications bring in more profitability
for the company.
Q7: According to you how internal capabilities can be enhanced?
Response Percentages of respondents Total no of respondents
Using cloud computing 23% 100
Using big data 24% 100
Using database management 35% 100
Using other software 18% 100
Table 7: internal capabilities

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Using cloud
computing Using big data Using data
base
management
Using other
software
0%
5%
10%
15%
20%
25%
30%
35%
40%
Percentages of respondents
Percentages of
respondents
Fig 7: internal capabilities
Analysis: Among 100 respondents 23% supported the cloud computing, 24% supported the big
data, and 35% supported the implementation of the database management system. 18%
supported the other software uses.
Q8: do you think proper training is needed for using the digital technology?
Response Percentages of respondents Total no of respondents
Agree 26% 100
Highly agree 37% 100
Disagree 27% 100
neutral 10% 100
Table 8: training

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Agree Highly agree Disagree neutral
0%
5%
10%
15%
20%
25%
30%
35%
40%
Percentages of respondents
Percentages of
respondents
Fig 8: training
Analysis: according to 63% people proper training is mandatory for implementing the digital
technology. However, 27% of the employees believe that they would not be requiring any
training for dealing with the digital technology at the workplace.
Q9: do you think website development will be beneficial for gaining the brand value?
Response Percentages of respondents Total no of respondents
Agree 25% 100
Highly agree 38% 100
Disagree 25% 100
neutral 12% 100
Table 9: website development

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Agree Highly agree Disagree neutral
0%
5%
10%
15%
20%
25%
30%
35%
40%
Percentages of respondents
Percentages of
respondents
Fig 9: website development
Analysis: development of the website can be beneficial is the fact that supported by the 63%
respondents whereas 25 disagreed the fact and 12 remain neutral.
Q10: do you support the digital technology implementation?
Response Percentages of respondents Total no of respondents
Yes 89% 100
No 11% 100
Table 10: personal response

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Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Percentages of respondents
Percentages of
respondents
Fig 10: personal response
Analysis: 89% respondents supported the digital technology implementation personally, but 11
disagreed with the fact that the integration of digital technology would be helping the company
in increasing its growth.

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Qualitative data analysis
Q.1 According to you how do you feel that digital technology will Aid the company in any
way?
Ans. The replies of the first and the second manager were near about same with a little deviation
in some points. The first manager answered that in today's world it near about compulsory to
implement digital technology in all the branches. Not only it saves time, but the workforce that is
required to do a certain task is reduced by a considerable amount. The time a certain task takes to
be completed can also be reduced. The second manager replied that the communication would
get improved at an exponential percentage and the capital required for any plans or tasks will
also decrease drastically. Digital and social media can be used in various ways, the name of the
company can be promoted, and the services will reach new places. More and more people will
know about the company and that too globally.
Q.2 Is competitive advantages can be achieved by using the digital media?
Ans. The first manager said that it is practically possible to gain an advantage by the use of
digital media, as mentioned earlier with the help of social media the brand can be promoted and
the brand name can reach to multiple corners of the world. Not only will social media help the
brand name to reach to all the people, but this brand promotion will be very cost effective and
budget friendly. The second manager said that social media could also help in keeping an eye on
the competition. It is obvious that the competition will also digital media to promote their brand
and market survey can be done by that as to what is the name reach of the competitors in the
competitive market. What new strategies are the competitors applying in their marketing
approach and how effective is it working. They can devise new and fresh strategies by that, and

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the union of all these points will help the organisation to gain a competitive edge over the
competition if used properly.
Q.3 Do you think that mobile technology and social media can help the business and how?
Ans. The first manager said that mobile technology could help the brand to establish proper
communication over the world and vice versa. It can communicate and strategise with various
partners and groups to devise and discuss new business plans. The company can use various
social media such as Facebook, Twitter, YouTube to promote their business. Even the option of
paid promotion is also available. The company can use Facebook as a means of post promotion;
it can regularly update as to what new services are being provided by the company and what is
the progress of any given product or service. The second manager believes the same; the
communication factor will get stronger. The audience or the targets customers can also interact
with the company ask questions to give their valuable and constructive feedback. Further on top
of that, it can also be taken care of as to what the competition is up to. The new partnership can
be proposed globally. And a more efficient and universal network can be created with the help of
social media. The manager also added not only the use of social media, but the company can
create their application for all the popular mobile platforms such as Android, IOS, Windows, so
that the company name can be promoted more extensively and properly. The application can be
promoted over social media, and various options will be available to the targeted customers, and
they can buy the product and services by the company without the involvement of the third party.