This report examines the impact of digital technology, specifically interactive websites, on the business activity of Marks and Spencer. It explores the reasons behind declining sales and customer dissatisfaction, analyzes the effectiveness of the company's new interactive website, and evaluates its impact on customer engagement, brand awareness, and sales. The report utilizes both primary and secondary research methods, including a questionnaire survey of 300 customers, to provide insights into the effectiveness of digital transformation strategies in the retail sector.