Impact of Digital Technology on Primark, UK: A Data Analysis

This presentation analyzes the impact of digital technology on Primark, UK, a leading retail chain. The study explores the use of various technologies, including cloud computing, social media, mobile technology, big data analytics, and artificial intelligence, across different areas of operation. The analysis reveals the satisfaction levels of employees towards the impact of these technologies and identifies both positive and negative impacts on the business. The presentation concludes with recommendations for overcoming limitations and maximizing the benefits of digital technology in the retail sector.

2.4 Data Analysis

Table of Contents
 Slide 3: Introduction
 Slide 4-16: analysis
 Slide 17: Conclusion

Introduction
 The presentation provides outcome
of the analyzed data

Finding and Analysis
 Q1. Specify your age.
29%
31%
24%
16%
Age Specification
18-22 years 23-35 years
36-45 years 46 years and above

Finding and Analysis
 Q2. Specify your gender.
Male
Female
Others
50
45
5
Specification of gender
Responses

Finding and Analysis
 Q3. Mention the areas of
operation that has adopted the
use of digital technology.
Administration Communication Storage and
Distribution
Production
30
20 17
33
Responses
Responses

Finding and Analysis
 Q4. List the different
technologies used in Primark,
UK.
Responses
Cloud computing
Social and Mobile
technology
IOT
Artificial Intelligence
BigData Analytics

Finding and Analysis
 Q5. What is the satisfaction level
towards the impact of cloud
computing on administration of
Primark, UK?
Satisfied
Neutral
Unsatisfied
0 10 20 30 40 50 60
Responses
Responses

Finding and Analysis
 Q6. What is the satisfaction level
towards the impact of social
media and mobile technology on
communication of Primark, UK?
Satisfied Neutral Unsatisfied
65
30
5
Responses
Responses

Finding and Analysis
 Q7. What is the satisfaction level
towards the impact of BigData
Analytics on storage and
distribution of Primark, UK?
60%
35%
5%
Responses
Satisfied Neutral Unsatisfied

Finding and Analysis
 Q8. What is the satisfaction level
towards the impact of Artificial
Intelligence on production of
Primark, UK?
Satisfied
Neutral
Unsatisfied
57
33
10
Responses
Responses

Findings and analysis
 Q9. What is the satisfaction level
towards the impact of Internet of
Things on production of Primark,
UK?
53%
37%
10%
Responses
Satisfied Neutral Unsatisfied

Finding and Analysis
 Q10. What is the satisfaction
level towards the impact of
Digital Technology on production
of Primark, UK?
Highly
Satisfied
Satisfied Neutral Unsatisfied Highly
unsatisfied
30
12
28
17
13
Responses
Responses

Finding and Analysis
 Q11. What are the impacts of
digital technology on Primark,
UK?
70%
23%
7%
Responses
Positive impacts Neutral impacts Negative Impacts

Finding and Analysis
 Q1. What are the impacts of digital
technology on the business of Primark, UK?
 Manager 1:
 The technology that has been used in the
production operation in the organisation of
Primark, UK have provided benefits to the overall
organisation.
 Manager 2:
 The employees use social media networks and
platforms to communicate and distribute their
allocated task so that the tasks are implemented
successfully.

Finding and Analysis
 Q2. What are the ways to overcome the
limitations of digital technology?
 Manager 1:
 There are still need of improvements and
upgrades in the security issues of these
technologies and then can be these technologies
can be efficient for the operations of Primark, UK.
 Manager 2:
 during the research, it has been found the
employees remains distracted from using the
social media networks to entertain themselves
during their work.

Conclusion
 The following project on the Impact of
technology on Business has been based
on the retail chain of Primark, UK. From
the project, it has been found out that the
role of technology in business in very
important. The various studies made in
the project are based on concept of digital
technology. Moreover, the role of big data
analytics and cloud computing have been
studied.