Impact of Digital Technology

This project investigates the impact of digital technology on small business growth and innovations. It analyzes the significance of digital technology in achieving competitive advantages, implementing innovative activities, and driving growth. The project includes a case study of Small White Elephant, a small business, to analyze the role of digital technology in its operations and provide recommendations for improvement.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
TITLE: Impact of digital technology to support small business growth and innovations ..............1
LO 1.................................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Project management plan include cost, time, scope, quality, communication, risk and
resources......................................................................................................................................1
P3 WBS and Gantt chart.............................................................................................................4
LO 2.................................................................................................................................................4
P4 Small scale research with applying qualitative and quantitative research methods .............4
LO 3...............................................................................................................................................17
P5 Research and data using with appropriate tools and techniques..........................................17
P6 Communicate appropriate recommendations results of research with meaningful
conclusion.................................................................................................................................19
LO 4...............................................................................................................................................20
P7 Reflection of the report........................................................................................................20
REFERENCES..............................................................................................................................21

TITLE: Impact of digital technology to support small business growth and innovations
LO 1
P1 Aims and objectives
Background of research
In order to attain more significant results in small business, digital technology assists to
make support with innovations and growth. In this regard, new tools and techniques could be
implemented that helps to meet with desired results (Acemoglu and Restrepo, 2016).
Furthermore, competitive advantages also gained in successful manner with different
sources and activities. Along with this, revenue and profitability also develops with tools and
techniques. With respect to make changes in business products and services, they are able to
attain more economic values in creative manner (Chuen, 2015).
Rationale of the study
With respect to implement digital technology, it can be stated that small business able to
implement several tools and techniques. As a result, it assists to make high profits and revenue at
workplace. In order to make competitive advantages, researcher need to collect relevant
information with respect to improve future results (Lusch and Nambisan, 2015). Therefore, new
tools and techniques identify with implementation of digital technology. It also helps to make
wide enterprise and consider creative results at workplace.
Aims and objectives
Aim: To identify significance of implementation of digital technology in small business growth
and innovations in small business – A Case Study on Small White Elephant.
Objectives:
 To understand concept of significance with advance technology in small business.
 To find importance of implementation of digital technology in growth and innovations in
Small White Elephant.
 To interrelate digital technology and growth and innovations of small business.
 To recommend ways through Small White Elephant able to increase their performance
with growth and innovations..
1

Research Questions
 What do you understand by the concept of significance with advance technology in small
business?
 What is the importance of implementation of digital technology in growth and
innovations at Small White Elephant?
 How to interrelate digital technology, growth, and innovations of small business?
 What are recommended ways through Small White Elephant able to increase their
performance with growth and innovation?
P2 Project management plan include cost, time, scope, quality, communication, risk and
resources
Task Name Duration Start Finish Predecessors
Research content
preparation 2 days Fri 11/2/18 Mon 11/5/18
Devising aim and
objectives 4 days Tue 11/6/18 Fri 11/9/18 1
Research Background 3 days Mon 11/12/18 Wed 11/14/18 1,2
Selecting research
methodologies 4 days Thu 11/15/18 Tue 11/20/18 3
Collecting primary and
secondary data 5 days Wed 11/21/18 Tue 11/27/18 3,4
Analysing data 3 days Wed 11/28/18 Fri 11/30/18 5
Interpreting the data 2 days Mon 12/3/18 Tue 12/4/18 5,6
Conclusion and
recommendations 2 days Wed 12/5/18 Thu 12/6/18 7
Report submission of
draft 3 days Fri 12/7/18 Tue 12/11/18 7,8
Amendments by receiving
feedback 4 days Wed 12/12/18 Mon 12/17/18 9
Final submission 2 days Tue 12/18/18 Wed 12/19/18 10
2

In order to gain creative work performances, it can be stated that there are different kinds
of elements ascertained to attain desired results. With this perspective, research considers
concentration on proper time frame as they able to accomplish desired results (Karimi and
Walter, 2015). Following are certain elements consider in the project management plan that
assists to attain more growth and profitability:
 Cost: In order to conduct present research, there is around £680 needed. All elements and
tasks cover with this perspective to attain overall growth and profitability at business
environment (Sivarajah, Irani and Weerakkody, 2015).
 Risk: Due to lack of time and cost, there is high risk exist in front of researcher.
Therefore, it increases problems and issues to find relevant information. Furthermore,
collection of data is also major issue, which creates negative impact to gain more
effective results at workplace (Veselovsky, Pogodina and Kuzovleva, 2018).
 Scope: With the help of present research, researcher able to consider wide scope with
digital technology tools and techniques. It assists to make high growth with revenue and
profitability. Hence, people are targeted with using systematic approaches.
 Resources: With respect to collect relevant results, it can be stated that there are several
resources consider attain more systematic work performance (Pick and Nishida, 2015). In
this way, aims and objectives will be accomplished with primary and secondary
information. It helps to develop systematic functioning to attain more growth.
 Quality: It is essential perspective that helps to perform functions and operations in
systematic manner. In this regard, information that is collected by researcher must be
qualitative and relevant so that effective results will be generated (Carlson and Usher,
2016).
 Communication: Communication also consider important role to share proper outcomes
and findings in creative consideration. In this regard, researcher needs to contact properly
with other members.
 Time: Around 2 weeks are taken to complete the present project. On the basis of time,
relevant information will be gain at workplace easily (Reilly and Jones, 2017).
3

P3 WBS and Gantt chart
Illustration 1: Work break down structure
In the present Gantt chart, there are several activities carried as per specific time so that
final outcomes can be gain in successful manner. Firstly, researcher prepare proposal in which 8
days has been taken. Furthermore, for research methodology researcher consider 2 days which
4

helps to implement appropriate functioning at workplace of research. At the end, evaluation,
project closure and execution of the plan also implemented that assists to find results from data
analysis.
LO 2
P4 Research with qualitative and quantitative research methods
With the help of qualitative and quantitative research, outcomes will be gain towards
growth and innovation in small business, it can be stated that different elements must be
implemented. With consideration of creative information, researcher can communicate their
findings in large audience. Qualitative results and performance develop with using different
kinds of data such as primary and secondary. With regards to collect primary data, questionnaire
has been used that based on survey, graphs, etc. (Ainin, Parveen and Mohd Shuib, 2015). All
these tools help to gather fresh and relevant information. Apart from this, secondary data
collected from books, journals, articles, etc.
Following questionnaire considered for gathering more relevant information at workplace:
QUESTIONNAIRE
Name:
Age:
Gender:
1. Does digital technology help to attain competitive advantages?
5

 Yes
 No
 Cannot say
2. Do innovative activities could be implemented with using digital technology?
 Yes
 No
 Cannot say
3. Which is the most important element to implement growth and innovations in small business?
 Online payments
 Website of the company
 Online forms with customer information
4. What is the main tool needed to be implemented at Small White Elephant?
 Social media
 Internet tools
 Printing advertisement
 Paid research
5. Does digital technology enough to consider advance results in the chosen business?
 Yes
 No
 Cannot say
6. How to make growth and innovations with using digital technology?
 Implement company website
 Develop Internet tools
 Consider new software programs
 Social media activities
7. How are you satisfied with using digital technology implementation at Small White
Elephant?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
6

 Highly dissatisfied
8. Does company want to use internet website in particular year?
 Yes
 No
 Cannot say
9. Which is main feature consider with internet website offer?
 Online payment
 Integration with social media
 Media rich content
 Secure website
10. Does chosen business make goals with using internet in particular year?
 Yes
 No
 Cannot say
11. Did information and communication technologies useful for Small White Elephant?
 Yes
 No
 Cannot say
12. Which strategy needs to use by selected business to make high growth and innovations?
 Google AdWords, Pay per click
 Newspapers, magazines
 Twitter, Facebook
 Television, radio
Theme 1 Digital technology helps to attain competitive advantages
Does digital technology help to attain
competitive advantages?
Respondents
Yes 17
No 3
Cannot say 0
7

Interpretation: With the help of above graph, it can be interpreted that 17 respondents consider
their views as digital technology assist to make competitive advantages at workplace.
Furthermore, there are 3 respondents said that it is not useful to make competitive advantages.
Theme 2 Innovative activities assist with implement digital technology
Do innovative activities could be
implemented with using digital technology?
Respondents
Yes 18
No 1
Cannot say 1
8
17
3
Yes
No
Cannot say
18
11
Yes
No
Cannot say

Interpretation: In the present graph, it can be interpreted that there are 18 respondents said that
innovative activities could be consider to focus on digital technology implementation at
workplace. There is one candidate that said that it is not useful for develop digital technology
implementation. In respect to attain other people views, digital technology is important for
considering innovative results in business environment.
Theme 3 Online payment is most important element of growth and innovation in small
business
Which is the most important element to
implement growth and innovations in small
business?
Respondents
Online payments 16
Website of the company 3
Online forms with customer information 1
Interpretation: Furthermore, the present graph depicted that there are 16 employees consider
their views that growth and innovation in small business developed with online payment so that
Small White Elephant must consider it in business. Furthermore, there are 3 candidates argued
that growth and innovations could be maintained through consider website in the business.
9
16
3
1 Online payments
Website of the
company
Online forms
with customer
information

Remaining 1 person said that online forms with customer information must be ascertained to
make high and effective results.
Theme 4 Social media is the main tool to be implemented at Small White Elephant
What is main tool need to be implemented
in Small White Elephant?
Respondents
Social media 14
Internet tools 3
Printing advertisement 2
Paid research 1
Interpretation: In the present graph, it can be stated that there are 14 respondents said that
social media is useful perspective that assists to make innovations and growth in small business.
In this way, researcher able to ascertained their significant advantages at workplace. Beside this,
there are 3 candidates stated that internet tools majorly implemented in Small White Elephant for
growing effective results. There are 2 people said that printing advertisement required in selected
firm to make them large enterprise. Only one person said that paid research is useful for the
organisation to grow their performances.
Theme 5 Digital technology enough to develop advance results at workplace
10
14
3
2
1 Social media
Internet tools
Printing
advertisement
Paid research

Does digital technology enough to consider
advance results in the chosen business?
Respondents
Yes 13
No 5
Cannot say 2
Interpretation: In the above graph, there are 13 candidates said that digital technology is useful
consideration to make advance results in the business. In this way, it can be said that advance
outcomes helps to focus on maintain growth and innovations. Furthermore, there are 5
candidates said that digital technology is not considered advance results in selected business unit.
Theme 6 Social media activities help to make high growth and innovations with using
digital technology
How to make growth and innovations with
using digital technology?
Respondents
Implement company website 1
Develop Internet tools 2
Consider new software programs 2
Social media activities 15
11
Yes
No
Cannot say
0 2 4 6 8 10 12 14
13
5
2
Respondents

Interpretation: In addition to this, the above graph stated that there are 15 candidates said that
social media activities mainly helps to create growth and innovations in small business. In this
regard, Small White Elephant need to consider their operations and functions as per social media
activities. Furthermore, there are 2 candidates said that new software programs also consider to
focus on growth and innovations in business. There are 2 people said that development of
internet tools mainly assists to ascertain significant advantages.
Theme 7 People are highly satisfied from using digital technology implementation in
chosen enterprise
How are you satisfied with using digital
technology implementation at Small White
Elephant?
Respondents
Highly satisfied 16
Satisfied 2
Neutral 1
Dissatisfied 1
Highly dissatisfied 0
12
Implement company website
Develop Internet tools
Consider new software programs
Social media activities
0
2
4
6
8
10
12
14
16
1
2
2
15
Respondents

Interpretation: On the basis of above graph, it can be stated that there are 16 employees highly
satisfied with using digital technology. Furthermore, there are 2 people said that they satisfied
with consider digital technology in Small White Elephant. 1 person is neutral with using digital
technology at workplace of chosen business. Remaining 1 employee is dissatisfied with
consideration of digital technology.
Theme 8-Selected company want to consider internet website in upcoming years
Does company want to use internet website
in particular year?
Respondents
Yes 15
No 3
Cannot say 2
13
16
2
1
1
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly
dissatisfied

Interpretation: From the present graph, it can be stated that there are 15 respondents said that in
present year, Small White Elephant implement internet website that assist to develop more
significant advantages at workplace. On the basis of more effective consideration, they are able
to make high growth and innovations. Furthermore, there are 3 employees said that company
does not use any internet website in particular year because it is not helps to generate more
significant advantages at workplace. Remaining 2 candidates said that it cannot be interpreted
that internet website is using or not in particular year.
Theme 9 Integration of social media is main feature that adopted to consider internet
website offer
Which is main feature consider with
internet website offer?
Respondents
Online payment 2
Integration with social media 16
Media rich content 1
Secure website 1
14
15
3
2
Yes
No
Cannot say

Interpretation: In the present graph, it can be interpreted that there are 16 respondents said that
integration with social media is main feature that helps to adopt internet website. Furthermore,
there are 2 candidates said that online payment must be taken by Small White Elephant to
increase their internet website offers.
Theme 10 Small White Elephant consider changes in their goals with implement internet
elements
Does chosen business make goals with using
internet in particular year?
Respondents
Yes 18
No 1
Cannot say 1
15
2
16
11 Online payment
Integration with
social media
Media rich
content
Secure website

Interpretation: In order to depict above graph, it can be stated that there are 18 respondents said
that chosen business able to make changes with their goals regarding internet implementation in
particular year. Furthermore, there is one person said that company has not required any changes
to implement internet tools at business environment. Remaining 1 person said that it cannot be
interpreted that chosen business make changes or not towards their goals and objectives.
Theme 11 Information and communication technologies useful for Small White Elephant
Did information and communication
technologies useful for Small White
Elephant?
Respondents
Yes 17
No 2
Cannot say 1
16
18
1
1
Yes
No
Cannot say

Interpretation: In respect to focus on the present graph, it can be stated that there are 17
respondents said that information and communication is most useful consideration for Small
White Elephant. In this regard, there are 2 respondents said that information and communication
technology is not useful perspective for chosen business environment. There is remaining 1
person said that it cannot be interpreted that communication and information is useful or not for
the chosen enterprise.
Theme 12 Twitters and Facebook are main element that used to consider high growth and
innovations
Which strategy needs to use by selected
business to make high growth and
innovations?
Respondents
Google AdWords, Pay per click 1
Newspapers, magazines 2
Twitter, Facebook 16
Television, radio 1
17
17
2
1
Yes
No
Cannot say

Interpretation: From the above graph, it can be said that there are 16 respondents said that
Twitter and Facebook major perspective that helps to make high growth and innovations in
chosen business. It will help to attain more significant advantages at workplace. Furthermore,
there are 2 employees stated that newspapers and magazines major consideration that assists to
contain innovative results. 1 candidate also said that television and radio must be included to
attain more effective growth in business.
LO 3
P5 Research and data using with appropriate tools and techniques
In order to find useful information, it can be said that research includes different tools and
techniques that helps to meet with desired results. With respect to make high growth and
innovations in small business, it can be said that following elements are generally helped to
consider research at workplace: Introduction: In order to collect relevant data and information to make growth in small
business, introduction consider description of research methods. With this regard, it can
be stated that there are different tools and techniques explained that help to meet with
goals and objectives (Terjesen, Hessels and Li, 2016). Growth and innovation of Small
White Elephant determines with following tools. Research design: Research design consider different kinds of options that helps to solve
issue and problem of research study. There are different kinds of research design such as
18
Google AdWords, Pay per click
Newspapers, magazines
Twitter, Facebook
Television, radio
0 2 4 6 8 10121416
1
2
16
1
Respondents

descriptive, exploratory, experimental, etc. From this, researcher select descriptive
research design which helps to find in-depth information from whole contain (De Massis
and Kotlar, 2014). This research design selected because it helps to gain relevant
information. However, other designs are not suitable because it is not useful for find in-
depth information. Research philosophy: This element of research consider belief about way in which data
gathered, analysed and used. In this consideration, fact and true things identified that
assist to develop significant advantages. There are two varieties of research philosophies
such as interpretivism and positivism (Soto-Acosta, Popa and Palacios-Marqués, 2016).
Researcher select interpretivism that helps to focus on gather relevant information and
data. However, positivism is not useful because it is long and rich historical tradition. It is
embedded regarding society knowledge claims that are not grounded in positivist. Research approach: Research approach is also useful perspective that assists to consider
plan and procedure with detailed assumptions. In this way, data collection, analysis and
interpretation included that assists to make high growth and innovative results in the
business (Xi, Kraus and Kellermanns, 2015). There are two ways to implement approach
in research. It includes inductive and deductive methods. Inductive method considered
thematic analysis in which study determines to attain goals and objectives in creative
manner. Collection of data: In this element of research, it can be stated that primary and
secondary both kinds of data useful to measure effectiveness. Therefore, both helps to
find creative work performance at workplace (Schuurman, De Marez and Ballon, 2016).
Primary data collected from questionnaire which design for survey. Apart from this,
secondary information has been gathered from different tools such as books, journals,
online articles, etc. Analysis of data: In this aspect, researcher consider certain responsibilities to assess
relevant information and make effective functioning as well. There are two kinds of
techniques exist that helps to analysis data such as qualitative and quantitative. From the
both, researcher using qualitative in which thematic analysis have been taken. Beside
this, quantitative information not undertaking because it considers Z test, Chi square test,
F test, etc. (Soto-Acosta, Popa and Palacios-Marqués, 2016)..
19

 Sampling: In this consideration, researcher select 20 sample size that are employees of
Small White Elephant. Simple random sampling method is generally used to make high
growth and innovation in business.
 Limitations: Furthermore, it assists to collect relevant information to attain aims and
objectives. Researcher face different issues and problem to identify relevant information.
Therefore, lack of time and cost create limitations to make systematic work performance
in business (Terjesen, Hessels and Li, 2016).
P6 Communicate appropriate recommendations results of research with meaningful conclusion
In order to find useful information, it can be stated that digital technology assists to
develop more significant advantages in small business. In this way, it can be stated that there are
different tools and techniques exist in which Small White Elephant able to implement
meaningful results. Social media is very important consider nowadays that helps to promote
more effective outcomes (Lusch and Nambisan, 2015). From the analysis it can be summarised
that Facebook and Twitter are most important aspect that helps to focus and maintain creative
information. Furthermore, it can be concluded that aims and objectives will be accomplish with
using different methods. It also helps to make large business that able to attain their systematic
work performance. Apart from this, following recommendation could be provide to carry more
effective results: Create new form of share ownership to provide reward to all employees: In order to
collect data and information, in small business growth and innovations could be
completed with new form of share ownership. In this regard, it is important to provide
reward so that Small White Elephant able to encourage their employees (Sivarajah, Irani
and Weerakkody, 2015). Offer training sales and marketing requirement to start business: Furthermore, training
to sales and marketing people also provided to start new venture in successful way. In
order to make large enterprise, it is important to focus on gathering more effective
consideration. In this aspect, chosen business should develop successful results and start
business with maximum number of people (10 recommendations to help small businesses
grow. 2018).
 Access to international market: Small White Elephant also require access with their
international market. It will assist to focus and maintain more effective work performance
20

in the different areas. In order to develop more significant advantages, maximum number
of customers will be gather from different places (Acemoglu and Restrepo, 2016).
LO 4
P7 Reflection of the report
In order to carry present report, I had learned and understand several things. This assists
me to focus on effective consideration which develop more significant advantages at workplace.
I able to understand about different kinds of tools and techniques that is majorly used in research
program. On the basis of this information, I can gather more relevant work performances.
Furthermore, present research also assists to increase my communication with different
respondents that helps to develop my knowledge and understanding. Furthermore, it assists to
develop my knowledge and skills that would be beneficial to focus on creative work
performances. As results, I can work to make creative results at workplace.
21

REFERENCES
Books and Journals
Acemoglu, D. and Restrepo, P., 2016. The race between machine and man: Implications of
technology for growth, factor shares and employment (No. w22252). National Bureau
of Economic Research.
Ainin, S., Parveen, F. and Mohd Shuib, N.L., 2015. Factors influencing the use of social media
by SMEs and its performance outcomes. Industrial Management & Data Systems.
115(3). pp.570-588.
Carlson, M. and Usher, N., 2016. News startups as agents of innovation: For-profit digital news
startup manifestos as metajournalistic discourse. Digital Journalism. 4(5). pp.563-581.
Chuen, D.L.K. ed., 2015. Handbook of digital currency: Bitcoin, innovation, financial
instruments, and big data. Academic Press.
De Massis, A. and Kotlar, J., 2014. The case study method in family business research:
Guidelines for qualitative scholarship. Journal of Family Business Strategy. 5(1). pp.15-
29.
Karimi, J. and Walter, Z., 2015. The role of dynamic capabilities in responding to digital
disruption: A factor-based study of the newspaper industry. Journal of Management
Information Systems. 32(1). pp.39-81.
Lusch, R.F. and Nambisan, S., 2015. Service innovation: A service-dominant logic perspective.
MIS quarterly. 39(1).
Pick, J.B. and Nishida, T., 2015. Digital divides in the world and its regions: A spatial and
multivariate analysis of technological utilization. Technological Forecasting and Social
Change. 91. pp.1-17.
Reilly, T.M. and Jones, R., 2017. Mixed methodology in family business research: Past
accomplishments and perspectives for the future. Journal of Family Business Strategy.
Schuurman, D., De Marez, L. and Ballon, P., 2016. The impact of living lab methodology on
open innovation contributions and outcomes. Technology Innovation Management
Review. 1(6).
Sivarajah, U., Irani, Z. and Weerakkody, V., 2015. Evaluating the use and impact of Web 2.0
technologies in local government. Government Information Quarterly. 32(4). pp.473-
487.
22

Soto-Acosta, P., Popa, S. and Palacios-Marqués, D., 2016. E-business, organizational innovation
and firm performance in manufacturing SMEs: an empirical study in Spain.
Technological and Economic Development of Economy. 22(6). pp.885-904.
Terjesen, S., Hessels, J. and Li, D., 2016. Comparative international entrepreneurship: A review
and research agenda. Journal of Management. 42(1). pp.299-344.
Veselovsky, M.Y., Pogodina, T.V. and Kuzovleva, N.F., 2018. Financial and economic
mechanisms of promoting innovative activity in the context of the digital economy
formation. Entrepreneurship and Sustainability Issues. 5(3). pp.672-681.
Xi, J.M., Kraus, S. and Kellermanns, F.W., 2015. Mapping the field of family business research:
past trends and future directions. International Entrepreneurship and Management
Journal. 11(1). pp.113-132.
Online
10 recommendations to help small businesses grow. 2018. [Online] Available through:
<https://www.enterprisenation.com/blog/10-recommendations-to-help-small-
businesses-grow/>.
23