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Impact Of E-Commerce On Customer Buying Behavior | Report

   

Added on  2020-02-24

12 Pages3378 Words175 Views
Running head: IMPACT OF E-COMMERCE ON CUSTOMER BUYING BEHAVIOURImpact of E-Commerce on Customer Buying BehaviourName of the StudentName of the UniversityAuthors note

1IMPACT OF E-COMMERCE ON CUSTOMER BUYING BEHAVIOURRecord for this research journalDate Task Action Comment[PleaseFill]Choosing thetopic to carry on theliterature review. Searchingtopics on the internetTopicselected in thedomain IT, and thetopic is, Security inwireless networks. [PleaseFill]Determining thetime period ofpublication of theliteratures to make anup to date review. Time periodselected is 2012 andonwards.i.e.literatures publishedin or after 2012.Literaturereview will beconsisted of latestinformation. [PleaseFill]Determining thepurpose of the researchand the literaturereview. Determining themain factors thatimpacts on thecustomer behaviour.[PleaseFill]Specifying the areas inwhich special attentionwill be given. Different internal andexternal factorsaffectingtheconsumer behaviour.[PleaseFill]Taking notesfromdifferentresearches to start theliterature review. Collectednotes from 10 otherliteratures. [PleaseFill]Determining thetwo literatures to bereviewed. Literaturesselected. [PleaseFill]Askingfeedback from thefriends about theliteratures.Feedbackcollected. [PleaseFill]Determining thestructure of theliterature review Structure iscompleted and in theliterature review. [PleaseFill]Findingadditional helpfulreferences. Literatureview competed. [PleaseFill]Checking andproofreading theliterature review. Errorscorrected. [PleaseFill] (Should beDateofSubmission ofthe literature review Literaturereview completed.

2IMPACT OF E-COMMERCE ON CUSTOMER BUYING BEHAVIOURSubmission)Filing systemSource Keywords used No ofliteraturesreturned No ofcollectedliterature Springer121Googlescholar251Research gate 20Paper 1Mittal, A., 2013. E-commerce: It’s Impact on consumer Behavior.Global Journal ofManagement and Business Studies,3(2), pp.131-138.Review With the increasing development of internet and its usage in the business and otherperspectives are impacting on the behaviours of the customers who uses the internet topurchase products. Business organizations are spending more and more in order to acquirelarger segment. The internet can help the business organizations to enhance the buyerspurchasing behaviours more proficiently and adequately than different other channels to fulfiltheir requirements related to specific product (Raghupathi and Fogel 2015). Through thediverse search engines available on internet the consumers can spare time to access to findout the product related data, and which data with blend of videos, sound and picturesandextremely point by point content portrayal to help purchaser learning and picking the mostappropriate item from the most appropriate online platform. Individual customers buy services and products from the physical or online storedepending on their level of trust in that item or services and dealers/sellers of the product inthe store or online. On the web trust is the fundamental and basic component for building a

3IMPACT OF E-COMMERCE ON CUSTOMER BUYING BEHAVIOURlong lasting with clients. Different researches in the recent times demonstrates that onlinetrust is bring down level than the trust in the personal connections in the physical store.The online stores or the e-commerce gives the most important thing convenience totheir customers as the principle reason behind the online purchases of the buyers concurredby the majority of analyst and researchers. Due to the element of Internet, it enables client toshopping on the web whenever and anyplace, which implies customers can peruse andshopping on the web 24-hours per day, 7 days seven days from home or office, which drawsin some time-starved customers come to Internet for spare time to seeking items in physicalstore (Huang and Benyoucef 2013). Furthermore, Internet offers a few great approaches tospare cash and time without too much physical effort which is required in case of thephysical stores.According to the author Hajli 2015, the customer behaviour is mainly impacted by thetwo factors which are, internal and external factors. External variables on the customers areoriginated from the environmental conditions, and internal factors are for the most part fromthe buyer’s mind and perception. There are many variables could impact buyer's practices onthe online platform (Ioanăs & Stoica 2014). As indicated by the external factors that impactson the buyer behaviour could partition into five parts: Demographics, socio-financial aspects,public policies, use technology; culture; sub-culture; reference and marketing of the onlinestores. The impact due to the internal factors are assortment of psychological processes in thebuyers mind, which incorporate learning, perception about the store, motivation to buyproducts etc. The reliability of E-commerce sitesis extremely depending on the how muchprotection or securitycan the site provide to the user’s personal and financial data shared withthe site and the user. For instance, a very specialized SSH channel to transmit data can be a

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