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The Influence of eWOM on Consumer Purchasing Decision

   

Added on  2020-12-10

9 Pages2703 Words271 Views
Impact Of Ewom On The
Video Game: Effect On
Consumer Purchasing
Decision
The Influence of eWOM on Consumer Purchasing Decision_1
Table of Contents
INTRODUCTION ..........................................................................................................................1
AIM:.................................................................................................................................................1
OBJECTIVES .................................................................................................................................1
RATIONAL ....................................................................................................................................1
LITERATURE REVIEW ...............................................................................................................2
Concept of eWOM. ....................................................................................................................2
Impact of eWOM in the video game..........................................................................................3
The influence of eWOM on consumer purchasing decision.......................................................3
METHODOLOGY .........................................................................................................................4
Advantages and disadvantages of qualitative research ..............................................................4
Advantages and disadvantages of quantitative research ............................................................4
Reason behind selecting quantitative research ...........................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
.........................................................................................................................................................7
The Influence of eWOM on Consumer Purchasing Decision_2
The Influence of eWOM on Consumer Purchasing Decision_3

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