Impact of Globalisation on Sales - IKEA
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Added on 2020-10-05
Impact of Globalisation on Sales - IKEA
Added on 2020-10-05
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Managing a SuccessfulBusiness Project
Title: Impact of globalisation on sales : Case study on IKEALO 1P1 Aim and objectives for chosen topicBackground of the researchGlobalisation considers important role in order to enhance profitability and effectivenessin several areas of the world. At new place of the world, it consists access to larger market sothat firms able to gain experience as higher demand for their products that create several benefitsfrom economies of scale. It can be successfully lead to reduction in average production cost. Thisis because cost reduction and increasing in revenue assists to generate more profitability inEurope. Furthermore, increasing profits for shareholders also develop online businessdevelopment in positive consideration (Mitkus and Nedzinskaitė-Mitkė, 2016). Rationale of the researchIn the consideration of globalisation, it can be stated that there are several benefits can beimplement into particular nation with development of investment, etc. It considers freemovement of products and services can be successfully develop with integrated services. In thepresent study, effectiveness of globalisation ascertained that assists to focus on increasing sales.Global economy and concomitant that increase in trade between nations. Globalisation affect tothe Europe in positive context to gain more profitability and effectiveness to attain overall goalsand objectives (Zaitseva, Larionova and Dmitrieva, 2016). With the help of effectiveglobalisation, world economy successfully develop that negative influences. Aim and objectivesAim: To analysis impact of globalisation on sales of the organisation in Europe – A Case Studyon IKEA.ObjectivesTo understand the concept of globalisation in the business.To identify factors included in globalisation to increase sales of IKEA.To assess significant advantages to implement globalisation in online selling of furniturein IKEA.To recommend ways through globalisation activities can be expanded in the UK forincrease sales.1
Research questionsWhat do you understand the concept of globalisation in the business?What are the factors included in globalisation to increase sales of IKEA?What are the significant advantages to implement globalisation in online selling offurniture in IKEA?P2 Project management plan Project management plan consist most important part to develop significant results toconduct appropriate research. With this regard, overall plan include executed, monitoring andcontrolling of several activities with detailed information of resources. It includes followingelements to consider appropriate plan:Cost: In order to conduct research, cost is one of the important element that assists todevelop management plan (Baylis, Smith and Owens, 2017). In this context, each and everyactivity need to perform with £650 which can be distributed to increase sales with globalisationimplementation. Scope: It is broad consideration in which globalisation will be implemented to improveknowledge of researcher to increase their performances. Hence, efficiency of IKEA also developfor online selling to consider effective results at workplace. The chosen business deals at largescale for development of program that get effective knowledge to work in desired manner. Risk: It is also important consideration to implement successful project and determinedrisk to evaluate plan. With this regard, time and money are major elements of risk that can bereduced effectiveness to develop positive results and outcomes (Keller and Olney, 2017). Quality: Quality is also important characteristic that assists to focus on projectmanagement plan. Therefore, errors and mistakes also identify in plan for implementation ofglobalisation at workplace. It helps to increase sales to ascertained significant programme aswell. Communication: Communication is also essence source that assists to develop positiveresults with different channels of communication. Hence, IKEA will able to communicateseveral benefits that will assists to implement successful plan and provide different program atworkplace (Feenstra and Weinstein, 2017). Resources: In the research, there are different resources will be successfully build tofocus on the business management. This is because, it contains technical, financial and human2
resources that assists to accomplish goals and targets and positive consideration (Mackey andGass, 2015). P3 WBS and Gantt chart with provide time-frame stagesIllustration 1: Work Break Down Structure Task NameDurationStartFinishPredecessorsDesign 1 dayFri 11/30/18Fri 11/30/18Development of Projectwith initial document 5 daysMon 12/3/18Fri 12/7/181Identify resources ofproject 5 daysMon 12/10/18Fri 12/14/182Formulation of aim andobjectives 3 daysMon 12/17/18Wed 12/19/182,3Setting deadlines for eachactivity 1 dayThu 12/20/18Thu 12/20/184Gathering Team 8 daysFri 12/21/18Tue 1/1/1953
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