New Product Development for IKEA

NEW PRODUCT
DEVELOPMENT FOR
IKEA

Introduction
In order to develop new product and services, it can be stated that
the IKEA face issue of high turnover in the business.
As a result, it creates negative impact on results on their products
and customer attraction as well.
In this context, it can be stated that idea also need to determine
new product solution also need to maintained for existing issue
and problem.
With using commercial funnel, goals matching with different
resources to assess risks and face leadership challenges.

Background of the company and
problem
IKEA began operations and functions from 1926 and continuously
develop their functioning to develop more significant
advantages in all over the market.
It is multinational group company that assists to design and sells
assemble furniture, kitchen appliances and home accessories
within useful goods and home services.
The company face issue of high turnover which increases
problems to attract customers.

Problem of the company
 The company face issue of high turnover which
increases problems to attract customers.
 This is because, the company is not providing
benefits to staff members to accomplish goals
and objectives.
 Therefore, it is one of the major concern for the
business.