Impact of IMC on Organization Essay 2022

Running head: IMPACT OF IMC ON ORGANIZATIONS
IMPACT OF IMC ON ORGANIZATIONS
Name of the Student
Name of the University
Author Note

IMPACT OF IMC ON ORGANIZATIONS1
Introduction
Integrated marketing communication or IMC is considered to be a concept according to
which an organization integrates and coordinates the different communication channels in a
careful manner for the purpose of delivering a consistent and clear message. The process of IMC
mainly aims at ensuring high consistency of a particular message and complementary use of the
media as well (Desai & Shah, 2019). Integrated marketing communication is thereby able to play
a major role in proper delivery of the unified messages to different end-users with the help of
different channels which further helps the organization to attract consumers (Finne & Grönroos,
2017). The essay will be based on the analysis of the effectiveness of IMC for an organization to
face competition in the industry.
Discussion of IMC and its effectiveness
About the product and the company
Toyota Australia is a major subsidiary of the Toyota Motor Corporation that is mainly
based in Japan. The organization mainly markets the products and also manages the business
operations, advertising and motorsport operations of Toyota in Australia. Toyota is also
considered to be responsible for the operations of Lexus vehicles in Australia. Toyota Australia
is mainly based in Port Melbourne along with the offices that are present in Perth, Adelaide,
Queensland, Darwin and Sydney. The Toyota Camry has been chosen for the analysis of the
impact of integrated marketing communication on the operations and competitive environment
of the firm. Toyota Camry is a major vehicle of Toyota that is built in Australia (Toyota.com.au.
2020).
Competition faced by the product from local and overseas organizations

IMPACT OF IMC ON ORGANIZATIONS2
Toyota Australia has been facing major levels of competition from the different local as
well as the overseas automobile organizations. The automotive industry of Australia is mainly
developed with the help of different smaller industries that have faced many changes in the last
few years. The organizations like Ford, Holden, Mitsubishi and Toyota have stopped their
production based operations in Australia the in the year 2008. This has resulted to the increase in
levels of unemployment in the country and the growth of automobile sector was also influenced
in a negative manner (Juska, 2017). In the year 2017 Toyota had closed the production plant in
Melbourne that mainly produced its popular model Camry. The issues that had taken place in
Australian automotive industry have been able to influence the decisions related to the exit of a
major organization like Toyota Motors. Australia has been maintaining zero tariffs for large part
of the car imports in the country and this has influenced the operations of the firm in a negative
manner. The preferences of consumers also have a major impact on the decisions taken by the
automobile organizations and the revenues gained by the overall industry as well (Patti et al.
2017).
Roles and goals of integrated marketing communication or IMC
The major role of IMC or integrated marketing communication is based on ensuring
synergic effect between the positioning of the brand and the values. A common message is
obtained by all the communication techniques that are a part of the IMC plan that can help the
company to make a difference among the various products. IMC plan can also prove to be
effective for the organizations if they wish to enhance the awareness related to its products
among the consumers. The major goals that are set based on the development of an IMC plan are
related to enhancement of awareness related to the products, increasing the revenues and sales
and providing a special message to target audiences as well (Porcu et al. 2017).