Impact of Integrated Marketing Communication (IMC) on Brand

Impact of Integrated Marketing Communication (IMC) on Brand Awareness
Student Details
4/9/2020

Research Design and Methodology
Research methodology is the part of a research study where the steps that will be taken by the
researcher for accomplishment of the study in productive manner will be taken, are recorded
(Malinowska & Tokarz, 2020). It mainly included research design, objectives, sample, data
collection and analysis method and ethical consideration. In current research above mentioned
parts of research methodology are discussed in the following lines:
Research Design: It is the design or layout of the complete study that the research will follow. It
is of many types, however in current study only two types of research signs that are empirical
and descriptive research designs will be used to accomplish the research (Mihart, 2012). The
empirical research design helps in identifying the results by using variables and in depth
analysis. On the other hand in descriptive research design the fact present in the environment are
represented in constructive and descriptive form.
Research Objective: In every research study it is important for researchers to establish research
aims and objectives (Lăzăroiu, 2015). By considering the review of literature of current
research the research objective of current research is “To identify the impact of self
determination on organizational market communications”. This objective can help researcher in
researching about the details in the right direction, with the use of right methods.
Sample Size: The whole population of employees working in Australia comes under the
universe of current research study, however in order to make study concrete and manageable a
sample of 60 employees will be drawn from the universe. It will be drawn with the help of
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