This research project aims to analyze the impact of social media on the developing performance of an organization, with a case study on Virgin Media. It explores the concept of social media in the context of business, identifies significant social media platforms for business growth, and examines the impact of social media on Virgin Media's performance. The research methodology involves qualitative research and the use of secondary sources. The study recommends Virgin Media to implement effective social media channels and establish interconnection with customers at a global level.