Introduction to Marketing

Introduction to
Marketing

Cover Content
• Introduction
• Company description
• Marketing analysis
• Competitor matrix Strategy
• Company Idea
• Company market strategy
• Recommendation
• Conclusion
• References

Introduction
Marketing is a continuous process whose main objective is to promote newly
launched product across distinct region. However, number of elements are falls
under this which is used by an enterprise for understanding existing market such
as; Ansoff, BCG matrix, PESTLE and SWOT. Virgin media is British
telecommunication organization which engaged in offering telephone, television
and internet services across UK. Therefore, this presentation is going to highlight
the new product strategy of an organization and analyse market for proper launch
of newly offered goods. Along with this, analyse competition at
telecommunication in order to control probabilities of heavy loss.

Company description
Virgin Media Limited is a British multinational organization which engaged in
offering telephone, television and internet services across the UK by having its
headquartered in Hook, Hamsphire. However, till 2013 Virgin media have
been a subsidiary of Liberty Global plc. which an international television and
telecommunication association.

Continue...
Virgin media is a not a sister
organisation of Virgin Mobile USA
which is controlled by sprint
corporation. Basically, this
organization was formed in March
2006 by the merge of NTL and
Telewest which was formed by NTL:
Telewest.

Marketing analysis
Virgin Media is developing its strategy by coming up with innovative ideas
which attract the consumer towards newly launched product. Before
conducting any new thought process at marketplace, Virgin media requisite to
market with the help of various methods which were discussed as follows-
•SWOT
•PESTLE
•Porter 4forces