Impact of Mobile Technology - Vodafone Assignment

Research Project
RQF

TABLE OF CONTENTS
PART 2............................................................................................................................................1
LO2..................................................................................................................................................1
P3 Discussion .............................................................................................................................1
LO3................................................................................................................................................17
Conclusion: ..............................................................................................................................17
Recommendations:....................................................................................................................18
LO4................................................................................................................................................18
P6 Reflect on the effectiveness of research methods applied for meeting objectives..............18
P7 Consider alternative research methodologies......................................................................19
REFERENCES : ...........................................................................................................................20

TITLE:
To analyse the impact of mobile technology on attaining employee satisfaction and
change in their shopping experience. A case study on Vodafone plc
PART 2
Executive summary – The present research is based on analysing the impact of mobile on
customer satisfaction and their shopping experience. Also, it is studied that what different
research methods are used in conducting research. The research will also analyse and interpret
data to obtain the results.
Research methodology – for the present research primary method is used to collect and gather
data. For this questionnaire is used in which close ended questions will be asked to 20 customers
of Vodafone that are selected randomly.
LO2
P3 Discussion
There are two ways of conducting research that is primary and secondary. In primary data
is collected for first time with the help of questionnaire, interview, survey, etc. Also, it is
important that data is analysed and interpreted in appropriate manner to obtain useful
information (Richey and Klein, 2014). The present research is done by primary method in
which 20 employees of Vodafone plc are selected as sample size. Questionnaire were given to
them in which close ended questions were asked to them. The data analysis process is described
below :-
Questionnaire
Name:
Age:
Gender:
1. Are employees in Vodafone plc satisfied with their job or not ?
 Yes

 No
 Cannot say
2. What is the impact of redundancy programme on employee satisfaction?
 Positive
 Negative
 Neither positive nor negative
3. What steps Vodafone plc has taken to reduce employee redundancy?
 Providing incentives
 Providing bonus
 Providing training
 Nothing
4. Is there any impact on customer satisfaction due to redundancy programmes?
 Yes
 No
 Cannot say
5. Has redundancy programmes helped in increasing their satisfaction or not ?
 Yes
 No
 Cannot say
6. Is employee satisfaction an important aspect to increase sales and profit or not ?
 Yes
 No
 Cannot say
7. Is there any change in buying behaviour of customers due to implementation of mobile
or not ?
 Yes
 No
 Not sure
8 Is there any increase in loyal customers due to use of mobile ?

 Yes
 No
 Not sure
9 Has Vodafone plc able to attain employee satisfaction or not ?
 Yes
 No
 Not sure
10 What change in their in experience of customer while shopping ?
 Quick solutions of problems
 Access to information
 Ease in decision making
11 Is their increase in sales and profits of Vodafone plc or not ?
 Yes
 No
 Not sure
12 What is the level of satisfaction among employees?
 Satisfied
 Neutral
 Dissatisfied
13 To what extent satisfaction level of employees has increased?
 20 - 40 %
 40 – 60 %
 60 - 80 %
14 Is Vodafone plc able to create a better organisational culture by using mobile ?
 Yes
 No
 Not sure

Theme 1: Employees in Vodafone plc satisfied with their job
Are employees in Vodafone plc satisfied with their job or not ? Respondents
Yes 10
No 5
Cannot say 5
Total 20
Interpretation The researcher conducted research in Vodafone plc to identify the impact of
mobile on employee satisfaction. For this he randomly selected 20 employees and gave them
questionnaire to fill. In this question was asked to them whether they are satisfied with their job
or not. By collecting data it was identified that 10 employees said that they were satisfied with
job, 5 said no they were not satisfied and 5 did not give any answer. Therefore, it can be
Yes No Cannot say
0
1
2
3
4
5
6
7
8
9
10
Respondents

concluded that employees in Vodafone plc is satisfied with their job. Also, it is important for
every business to make efforts to increase job satisfaction among workers. It will help in creating
a better organisation culture. Moreover, it will attract customers to buy their product or service.
Theme 2: Impact of redundancy programme on employee satisfaction
What is the impact of redundancy programme on employee
satisfaction?
Respondents
Positive 5
Negative 12
Neither positive nor negative 3
Total 20
Interpretation – In order to achieve aims and objectives the researcher conducted research in
Vodafone plc For this he distributed questionnaire to 20 selected employees to collect data. A
Positive
Negative
Neither positive nor negative

question was asked to them regarding the impact of mobile on customer shopping experience. By
collecting data it was identified that out of 20 said that 12 said that it has impacted in negative
way, 5 said impact was positive and 3 said neither positive nor negative. Thus, it can be
concluded that overall impact is negative. Employees are not satisfied with their job. Business
must reduce redundancy of employee as it creates poor image in the market.
Theme 3: Steps taken by Vodafone plc to reduce employee redundancy
What steps Vodafone plc has taken to reduce employee
redundancy?
Respondents
Giving incentives 5
Giving bonus 3
Providing training 10
Nothing 2
Total 20
Giving incentives
Giving bonus
Providing training
Nothing
0 2 4 6 8 10 12
Respondents

Interpretation - the researcher investigated Vodafone plc to identify the impact of mobile on
shopping experience and employee satisfaction. In this question was asked to employees on what
steps has been taken to reduce redundancy. On the basis of data collected it was identified that
out of 20 employees 5 said that organisation is giving incentive, 3 said that organisation is giving
bonus. On the other hand 10 said that Vodafone plc is providing training to them and 2 said that
no steps has been taken. Hence, it can be said that there are certain steps that is taken by
Vodafone plc to reduce employee redundancy. This has resulted in giving positive outcomes as
overall efficiency has improved. If employee are satisfied with their job it helps in creating
positive image in the market. Customers also gets attracted.
Theme 4: Impact on customer satisfaction due to redundancy programme
Is there any impact on customer satisfaction due to redundancy
programmes?
Respondents
Yes 15
No 3
Cannot say 2
Total 20

Interpretation- The researcher conducted research in Vodafone plc to identify the impact of
mobile. For this he selected 20 employees randomly. In this he asked question that whether it has
any impact on customer satisfaction or not. By collecting data it was identified that out of 20
respondents, 15 said that there is impact on customer satisfaction, whereas 3 said no and 2 did
not give any response. From this, it can be said that customer satisfaction has been impacted.
There has been decrease in loyal customers. However, it is said that if customers are treated well
it will automatically attract them towards company. So it is important to employee turnover is
reduced.
Theme 5: Redundancy programmes has increased their satisfaction
Has redundancy programmes helped in increasing their satisfaction
or not ?
Respondents
Yes 13
No 6
Cannot say 1
Total 20
Yes
No
Cannot say

Interpretation- On the basis of research conducted by researcher in Vodafone plc to analyse the
impact of mobile on shopping experience and employee satisfaction. A questionnaire was given
to 20 employees in order to take their opinion. By collecting data it was identified that out of 20,
13 said that different programmes initiated by Vodafone plc has increased their satisfaction
whereas 6 said that there is no affect in their satisfaction and 1 respondent didn't say anything.
Therefore, it can be concluded that various measures taken by Vodafone plc has helped in
enhancing employee satisfaction. They are able to work in different situations. Also, it has lead
to reduction in conflicts.
Theme 6: Employee satisfaction an important aspect to increase sales and profit
Is employee satisfaction an important aspect to increase sales and
profit or not ?
Respondents
Yes 9
No 6
Yes
No
Cannot say
0 2 4 6 8 10 12 14
Respondents

Cannot say 5
Total 20
Interpretation - As per the research conducted regarding shopping experience and employee
satisfaction in Vodafone plc The researcher took sample of 20 respondents. They were asked is
employee satisfaction useful in increasing sales. By collecting data it was identified that 9 said
that it is important, 6 said not important and 5 didn't said anything. So from this it can be
concluded that employee satisfaction is important aspect in increasing sales and profits. A
satisfied employee will put more efforts in his work. In this way goals and objectives will be
achieved on time. This will increase overall efficiency of organisation and generating more
profits and sales.
Theme 7 : Is there any change in buying behaviour of customers due to implementation of
mobile or not ?
Yes No Cannot say
0
1
2
3
4
5
6
7
8
9
Respondents

Is there any change in buying behaviour of customers due to
implementation of mobile or not ?
Respondents
Yes 11
No 7
Cannot say 2
Total 20
Interpretation- in order to achieve aims and objectives, research was conducted in Vodafone plc
In this researcher want to identify the impact of mobile on shopping experience and employee
satisfaction. By collecting data with questionnaire it was identified that out of 20 respondents 11
said that customer shopping behaviour has changed while 7 was not in favour of this. On the
other hand, 2 respondents was not sure. Thus, it can be concluded that by using mobile there is
change in buying behaviour of customers. Their problems are solved by employees quickly and
Yes
No
Cannot say
0 2 4 6 8 10 12
Respondents

effectively. Also, information about new service is reached to all customers at one time.
Moreover, it is essential that
Theme 8: Is there any increase in loyal customers due to use of mobile ?
Is there any increase in loyal customers due to use of mobile ? Respondents
Yes 16
No 2
Cannot say 2
Total 20
Interpretation- An investigation was done by researcher in Vodafone plc to identify the impact
of mobile. For this questionnaire method was used and 20 respondents were randomly selected.
By analysing collected data it was identified that 16 respondents out of 20 said that loyal
Yes
No
Cannot say

customers are increased due to use of mobile, while 2 said no and 2 was not sure about this.
Hence, it can be said that using of mobile has risen the number of loyal customers. Due to this
Vodafone plc is able to create a large customer base. They are able to provide product and
service according to change in taste and preference.
Theme 9: Vodafone plc has attained employee satisfaction
Has Vodafone plc able to attain employee satisfaction or not ? Respondents
Yes 11
No 6
Cannot say 3
Total 20
Interpretation- On the basis of research conducted at Vodafone plc regarding impact of mobile
on employee satisfaction and customer experience. For this 20 respondents was selected. By
Yes
No
Cannot say

collecting data it was identified that 11 said that Vodafone plc is able to attain employee
satisfaction. While 6 was not in favour of this and 3 was not sure. Therefore, it can be evaluated
that employee satisfaction has enhanced due to effective communication. Managers are helping
them to attain goals. Also, employee issues are solved in quick time.
Theme 10 : Increase in sales and profits of Vodafone plc
Is their increase in sales and profits of Vodafone plc or not ? Respondents
Yes 18
No 1
Not sure 1
Total 20
Interpretation - A researcher was conducted in Vodafone plc to identify the impact of mobile on
employee satisfaction. For this researcher randomly selected 20 employees and gave them
questionnaire to fill. In this question was asked to them whether there was increase in sales and
profits of Vodafone plc or not . By interpreting data it was identified that 18 respondent said that
Yes No Not sure
0
2
4
6
8
10
12
14
16
18
Respondents

sales and profits has increased due to implementation of mobile. 1 was not in favour of this and 1
was not sure. Thus, it can be evaluated that
Theme 11: Level of satisfaction among employees in Vodafone plc
What is the level of satisfaction among employees? Respondents
Satisfied 11
Neutral 6
Dissatisfied 3
Total 20
Interpretation- On the basis of research conducted at Vodafone plc it can be analysed that out of
20 employees that was selected by researcher randomly, 11 employees said that they were
satisfied with implementation of mobile, 3 said they were not satisfied and 6 remained neutral.
From this it can be concluded that most to the employees were satisfied in Vodafone plc. They
Satisfied
Neutral
Dissatisfied
0 2 4 6 8 10 12
Respondents

said that mobile has benefited as they are able to coordinate with each other. Also, it is necessary
for company to make their employees satisfied as it helps in improving overall performance.
Theme 12: Satisfaction level of employees has increased
To what extent satisfaction level of employees has increased? Respondents
20-40 % 5
40-60 % 10
60-80 % 5
Total 20
Interpretation- in order to achieve aims and objectives, research was conducted in Vodafone plc
In this researcher want to identify the impact of mobile on employee satisfaction. By collecting
data with questionnaire it was identified that out of 20 respondents 5 said that their satisfaction
level has increased 20 -40 %, 10 said from 40-6% and 5 said from 60-80 %. Hence, it can be
concluded that employee satisfaction level has increased overall in between 40-60 %.
20-40 %
40-60 %
60-80 %

Theme 13 : Organisational culture in Vodafone plc by using mobile
Is Vodafone plc able to create a better organisational culture by
using mobile ?
Respondents
Yes 13
No 7
Not sure 0
Total 20
Interpretation- On the basis of above graph it can be analysed that out of 20 employees that was
selected by researcher randomly, 13 employees said that better organisational culture has been
created, 7 was not in favour of this. Therefore, it can be concluded that bys using mobile
Vodafone plc is able to create a better organisational culture. It has lead to increase in efficiency
of employees. With this there is reduction in redundancy programmes. It has developed a better
image of Vodafone plc .
Yes No Not sure
0
2
4
6
8
10
12
14
Respondents

LO3
Conclusion:
It is concluded from research that a satisfied customer will become loyal for the company
in the future. Also, it will help in promoting their products and services. Business must focus on
increasing satisfaction among staff that will help in reducing redundancy of employees. This can
be done by creating a better working environment. It is directly affecting Vodafone plc brand
image in the market. Also, it is restricting many new candidates to join the company. Also, it has
affected Vodafone plc image. Due to this customers are not treated well enough. This has
resulted in decrease in sales and profits. It can be analysed that redundancy programmes are
implementing and executing at workplace which help in providing effective employee
satisfaction. For this they must install various digital tools and equipments. This will make it
easy to help employee as well as customers.
Recommendations:
 Vodafone plc must hire expert that is able to maintain the efficiency of digital
technology. It will help in maintaining customer satisfaction (Laursen and Svejvig,
2016.).
 Company can install a database through which information can be accessed. It will help
in providing solutions in real time and solving customer problems.
 Organisation can analyse online website traffic so that change in taste and preference of
customers is identified. It will help in developing services accordingly.
 To reduce redundancy rate organisation can select right candidate in right time. It will
help in reducing cost and managing work in proper way.
LO4
P6 Reflect on the effectiveness of research methods applied for meeting objectives
After the research was conducted by me I reflected on my performance. I analysed that I
was able to achieve my goals and objectives on time. I acted as team leader for project and
assigned roles to each team member. For this I had to do a lot of planning. I managed activities

with the help of Gantt chart. It provided me an insight on how activities will be conducted and
what time each activity will take. It helped in conducting research in smooth way. I created a
proper communication structure so that effective coordination is there. With this team member
were able to communicate with each other. I noticed that they also helped each other in order to
complete their task. With this it was easy for team to move forward in step by step manner. By
conducting research I gained skills and knowledge about various things. I learned about different
research methods and how they are applied. The major challenge that I faced was analysing and
interpreting of data. I was having no experience in this. So I hired an expert who did this for my
project. He used SPSS for this. He also gave me training for using SPSS. I learned how to use it
and it increased my confidence.
P7 Consider alternative research methodologies
Research is conducted by using several research methodologies. The selection of research
methods on nature of research. Also, it depends on willingness of researcher on which method he
or she may use (Bei and Dongsheng, 2014). The research methods must be analysed effectively
otherwise it will affect the end results. In context to research, quantitative approach is applied.
Other than this, qualitative approach can be used. It helps in having a deep analysis of research
topic. Besides this, it includes hypothesis and required mathematical support. On the other hand
in research design descriptive method is applied. Exploratory and experimental design is used to
explore topic. Generally, it is used in scientific and mathematical research.
In addition to this data sampling method is also of different types. Non probabilistic
method is used to selected for random sampling. In this large number of people are selected in
which it is very difficult to measure ( Marshall and Rossman, 2014). Usually, it is used when
research is conducted at large scale. Alongside this, secondary method can be used to collect
data. In this previous articles, newspapers are analysed to collect data. Also, positivism
philosophy is alternative method that is used. In this case studies are analysed and data is
collected. It is applied in research determining interrelationship between two elements.

REFERENCES :
Books and journals :
Bei, W. and Dongsheng, L., 2014. The Performance Evaluation of University Scientific
Research Project Management Based on the FAHP. Journal of Digital Information
Management, 12(1).
Laursen, M. and Svejvig, P., 2016. Taking stock of project value creation: A structured
literature review with future directions for research and practice. International Journal of
Project Management, 34(4), pp.736-747.
Marshall, C. and Rossman, G.B., 2014. Designing qualitative research. Sage publications.
Richey, R.C. and Klein, J.D., 2014. Design and development research: Methods, strategies, and
issues. Routledge.