Impact of Online Marketing on Retail Sports Industry in India

This research analyzes the influence of online marketing on the retail sports industry in India, focusing on the effectiveness and popularity of online sports retailing compared to offline brick and mortar models. The study examines the growth prospects of major companies like Adidas, Reebok, and Nike, and explores the different approaches and models used in digital marketing. The research also investigates consumer preferences and the impact of online marketing on purchasing decisions in the Indian market.