Impact of Poor Corporate Strategy on Marks and Spencer Assignment

Research Project

Table of Contents
TITLE .............................................................................................................................................1
CHAPTER 1: INTRODUCTION ...................................................................................................1
Overview of the research ...........................................................................................................1
Background of Company............................................................................................................1
Research aim...............................................................................................................................1
Research objectives ....................................................................................................................2
Research questions .....................................................................................................................2
Importance of issue ....................................................................................................................2
CHAPTER 2: LITERATURE REVIEW ........................................................................................2
Understanding regarding the corporate strategy.........................................................................2
Impact of poor corporate strategy on financial performance of Marks & Spencer. ...................2
Ways through which impact of poor corporate strategy over financial performance of Marks
& Spencer can be overcome. ......................................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................4
Primary method of data collection: ............................................................................................4
Secondary method of data collection: ........................................................................................4
Gantt Chart .................................................................................................................................4
REFERENCES ...............................................................................................................................6
.........................................................................................................................................................6