This dissertation focuses on the impact of reward system on employee performance in the delivery industry. The study aims to understand the concept of reward system, analyze its impact on employee performance, and determine the challenges in managing the reward system to improve employee performance and organizational productivity. The literature review highlights the positive and negative impacts of reward systems on employees and organizations. The research methodology used is qualitative, and primary and secondary data are collected to achieve the research objectives. The study concludes that an effective reward system can motivate employees, enhance organizational performance, and retain talented employees. However, the reward system should be designed carefully to avoid discrimination and demotivation among employees. The cultural differences in reward systems should also be considered while implementing them in a globalized business.