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Impact of Social Media on Banking Employees PDF

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Added on  2021-04-17

Impact of Social Media on Banking Employees PDF

   Added on 2021-04-17

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Running head: IMPACT OF SOCIAL MEDIA ON BANKING EMPLOYEESImpact of Social Media on Banking EmployeesName of the StudentName of the UniversityAuthor Note
Impact of Social Media on Banking Employees PDF_1
1IMPACT OF SOCIAL MEDIA ON BANKING EMPLOYEESTable of ContentsIntroduction................................................................................................................................2The impact of social media on banking sectors and employees............................................2Literary evidence on the effect of social media on banking sectors and employees.............3Gap in the literature................................................................................................................4Conclusion..................................................................................................................................5Reference....................................................................................................................................6
Impact of Social Media on Banking Employees PDF_2
2IMPACT OF SOCIAL MEDIA ON BANKING EMPLOYEESIntroductionSince its time of inception, social media had influenced upon the world so much thatthe online service meant for creating a connection between people is now being utilized tomend organizational structures. The dramatic change of technology has affected the socialmedia platforms as well (Ashley &Tuten, 2015). The following literature review wouldinclude the ideals of different authors in published journals and books about the impact ofsocial media in banking organizations and the employees there. This would have an overviewof social media and its implementation in banking sectors. Finally, it would present a clearidea of how the social media influences the occupation and behaviour of the banking sectoremployees.The impact of social media on banking sectors and employeesAs per Bharati, Zhang & Chaudhury (2015), social media is the software platform,which does not rely on just one user or programmer to access but includes the involvement ofmultiple users to contribute to the same platform continuously and collaboratively. Theseactivities of contribution include sharing links, text and multimedia files to a third partyinternet application to interact with each other. Social media is regarded as a Web 2.0application development that supports user-driven interaction via web. The idea of socialmedia was to adapt to a technology that enables people to have a one-on-one and groupinteraction for sharing ideas, multimedia and more over a website enabled medium. In thecontemporary world, there are numerous social media platforms that people have made anintegral part of their lives. These include, Instagram, Facebook, Twitter, LinkedIn, Digg andmany more (Kane, 2015). Involvement of the general mass has become exponentiallyincreased in the social media websites and applications in due course of time such that lifewithout social media is unthinkable now.
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