logo

Impact of Social Media on Consumer Decision Making

15 Pages3792 Words313 Views
   

Added on  2020-12-24

Impact of Social Media on Consumer Decision Making

   Added on 2020-12-24

ShareRelated Documents
Research Project
Impact of Social Media on Consumer Decision Making_1
Table of ContentsTopic:- “The influence of digital technology in the travel and tourism sector”..............................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Formulate and record of possible research project outline specifications............................11.2 The factors that contribute to the process of research project selection................................21.3 An initial review of the literature on your topic of choice....................................................2The concept of digital technology...............................................................................................2The effectiveness of social media in travel and tourism organization........................................3Impact of social media on consumer decision making practices................................................41.4 Produce a research project specification...............................................................................41.5 An appropriate plan and procedures for the agreed research specification...........................4TASK2.............................................................................................................................................62.1. Match resources efficiently to the research question or hypothesis.....................................62.2. Undertake the proposed research investigation in accordance with the agreedspecification and procedures.......................................................................................................62.3. Record and collate relevant data where appropriate............................................................7TASK 3............................................................................................................................................83.1 Use of appropriate research evaluation technique for study.................................................83.2 Interpret and analyze the results in terms of the original research specification.................83.3 Make recommendation and further area for consideration.................................................11TASK 4..........................................................................................................................................12Covered in Poster......................................................................................................................12REFERENCES..............................................................................................................................13Topic:- “The influence of digital technology in the travel and tourism sector”.INTRODUCTION
Impact of Social Media on Consumer Decision Making_2
Digital technology refers to electronic tools, systems, device and resources which is helpan nationalization in operating their business functions in effective and appropriate manner. It isused by company for various purpose such as for promotional and advertising activities,manufacturing activities, day to day activities and many more (Hanna, Rohm and Crittenden,2011). In travel and tourism sector digital technology are used to attract customers fromattractive promotional activities and also able to cover large number of populations. Organizationtaken for this assignment is Trail-finders which is operating its business in travel industry and itis founded in year 1970 by Mike Gooley. Its headquarter is in United Kingdom. Topics cover inthis report are related to research conducted on travel sector such as aims and objective, datacollection, analysis and evaluations. TASK 11.1 Formulate and record of possible research project outline specificationsA research project is based on a particular topics or any suggestion by which anorganization is going through. It can be address by conducting proper evaluation of situation sothat researcher understand it in proper manner and then develop strategies accordingly (Postilland Pink, 2012). In this investigation is done through actual facts and reliable data. The main aimof respective research is “To determine the influence of digital technology in the travel andtourism sector”.This research is based on Trail-finders which is a travel and tourism and operate businessat worldwide level which include Australia, New Zealand, North and South America and so on.Analysis of impact of digital technology in travel sector is done on the basis of particular aimand objective and significance objectives which are interlined with given aim below:- Aim: To identify the impact of social media on consumer decision making in travel andtourism sector. A study on Trail-finders. Objectives:To identify the concept of digital technology.To analyse the effectiveness of social media in travel and tourism organisation.To determine the impact of social media on consumer decision making practices. Research Questions:What is the concept of digital technology?
Impact of Social Media on Consumer Decision Making_3
What are the effectiveness of social media in travel and tourism organisation?What are impact of social media on consumer decision making practices?1.2 The factors that contribute to the process of research project selectionResearch project on a particular topic is mainly based on various aspects which arehelpful in developing an appropriate decision for a researcher, it is based on all operations oractivities which conducted in research in proper manner (Bennett and Segerberg, 2011). Below isdescription of plan or activities which is going to conduct in respective research:- Introduction: In this activity researcher will represent purpose or topic which is going toinvestigate in this research. The main aim of this to develop guideline for research so thatthey will move towards goal in proper manner. Literature Review: It is next part of research in which analysis is done through differentdifferent view point of various authors or publications. It is mainly based on theoreticalframeworks that analysis opinions of various authors. Research Methodology: It refers to a process which is used by a researcher in order tocollect data or information for making decision. It include different methods such aspublication research, interviews, survey and many others. Data analysis: It is essential portion of research in which analysis and evaluation of dataor information is conducted, through which research able to find out outcome ofrespective research. Conclusion and recommendation: It is a last portion of research in which summary isdevelop on the basis of work that conducted in whole research (Nakamura and Chow,2013). Along with this it include recommendation which help respective company inattaining goal in more appropriate manner. 1.3 An initial review of the literature on your topic of choiceThe concept of digital technologyAccording to article written by Ralph Tkatchuk, 2019 on “Technology is changing thetravel industry”. According to Ralph now a day technology is using everywhere and it is beginupdated by change in time. Moreover it is also influencing travel and tourism sector such as nowa day for advertising and promotional activities company are adopting new technology whichhelp them in attracting potential audiences in effective and appropriate manner. Such as they can
Impact of Social Media on Consumer Decision Making_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Technology on Tourism
|28
|5516
|285

Influence of Digital Technology in Travel and Tourism Sector
|21
|4882
|68

Research Project
|25
|5223
|85

The influence of digital technology in the travel and tourism sector
|23
|5610
|94

Research Project t's a new proj TOPIC: "The influence of digital technology in the travel and tourism sector"
|26
|5980
|124

The Influence of Social Media on Travel and Tourism. A Case Study on Thomas Cook Enterprise UK
|29
|5539
|335