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A Case Study of Barking Travelodge ACKNOWLEDEMENT

   

Added on  2020-01-21

50 Pages12586 Words451 Views
Impact of staff motivation on hotel industry and theway it changes their behavior. A case study ofBarking Travelodge

ACKNOWLEDEMENTI would like to deliver sincere thanks of mine to my mentor who provided me immensesupport in completing the dissertation. I would also like to say thanks to my colleagues whohelped me during data collection and analysis process. Lastly, I also want to impart thanks to myfriends who also put efforts at the time of collecting primary data. Without immense support ofall of these, I could not have completed the study in give time span. 2

ABSTRACTEmployee motivation is the most imperative part of hotel industry. It is because it ensureinclusion of number of employees who contribute towards their growth and success. This processfacilitates to change behavior of employees at workplace and accordingly they react in particularsituation. Present report is based on case study of Barking Travelodge hotel that provideaccommodation services in London.The current study has main purpose to assess the impact of staff motivation and behaviorof workforce. Owing to this, focus has been laid on different motivational factors which affectemployees behaviour at workplace. Several reason for which individual like to work in hotelindustry are also considered. In order to achieve all specified areas both qualitative andquantitative aspect have applied to conduct study. Furthermore, researcher has applied deductiveapproach and both primary and secondary data collection method.The analysis chapter reveals that promotion, recognition and job security serve as themotivational factors. It enables them to contribute their best in achieving long as well as shortterm objectives of hotel. Furthermore, results of interview reflect that no any kind of motivationdifferences exist between gender. Management uses equal approach for motivating male as wellas female employees.According to the outcome of study, different areas have been discovered which need tobe considered by hotel management. In this regard, employee engagement and appropriateleadership approach as well as free flow of communication are some of the effective practicescan be used by organization. It facilitates to change behaviour of employees in positive mannerand ensure their contribute towards growth and success of company. 3

TABLE OF CONTENTSCHAPTER 1: INTRODUCTION....................................................................................................61.1 Background............................................................................................................................61.2 Rationale of the study............................................................................................................71.3 Significance of the study........................................................................................................71.4 Research aim and objectives..................................................................................................71.5 Research questions.................................................................................................................81.6 Structure of dissertation.........................................................................................................8Chapter 2: LITERATURE REVIEW ............................................................................................102.1 Introduction..........................................................................................................................102.2 Concept of Employee motivation in Hotel industry ...........................................................102.3 Theoretical framework of employee motivation ................................................................112.4 Factors lead to employee motivation...................................................................................122.5 Motivational factors affecting behavior of employees........................................................142.7 Conclusion ..........................................................................................................................15CHAPTER 3: RESEARCH METHOLOGY.................................................................................163.1 Introduction..........................................................................................................................163.2 Type of investigation...........................................................................................................163.3 Research design...................................................................................................................173.4 Research philosophy............................................................................................................173.5 Research approach...............................................................................................................173.6 Sampling..............................................................................................................................183.7 Data collection methods.......................................................................................................183.8 Data analysis .......................................................................................................................193.9 Ethical consideration............................................................................................................193.10 Validity and reliability.......................................................................................................203.11 Research limitations...........................................................................................................20CHAPTER 4: DATA ANALYSIS................................................................................................224.1 Introduction..........................................................................................................................224.2 Thematic analysis................................................................................................................22CHAPTER 5: CONCLUSION AND RECOMMEDATIONS......................................................384

5.1 Conclusion...........................................................................................................................385.2 Recommendations................................................................................................................39REFERENCES..............................................................................................................................41APPENDIX-QUESTIONNAIRE..................................................................................................445

CHAPTER 1: INTRODUCTION1.1 BackgroundHotel industry has its own significant role for tourism sector as thereby, visitors can getgood quality of services. Hotel industry is people oriented which includes huge number ofworkforce. Without inclusion of more employees, an organization cannot render good quality ofservices to large number of buyers. In this regard, human resource management is the mostimperative aspect in hotel industry because it deals with personnel who directly stay in touchwith service users. Motivation of employees in service organization is quite typical task for themanagement. It is because, workforce of hotel industry needs to devote much of their time inorganization even at any occasion (Nijhawan, 2016).The most important function of human resource department is to ensure good workingcondition for high workforce motivation. Human resource managers perform several functions tocommunicate information to the general managers regarding employee’s needs for keeping themsatisfied with their jobs (Employee motivation, 2016). In case, there is improper workingcondition and lack of motivation then personnel cannot be able to render good quality of servicesto the ends users. Poor performance and workplace dissatisfaction are two components whichcause high attrition rate in the hotel industry. Thus, different theories of motivation are applied inunderstanding the needs and expectations of employees. Among various theories, Maslow's needhierarchy is one of the effective aspects under which basic needs of workforce are understood.Also, this helps management to understand overall scenario of employee motivation andaccordingly, provide them satisfaction and encouragement.The present study is based on the case study of Barking Travelodge hotel which issituated in London. It provides wide range of services to its customers. Unique features oforganization are; licensed bar cafes, kind sized-beds and En-Suite bathrooms (London Barking,2016). Around the hotel, there are number of tourist places such as Royal Artillery Museum,Excel Conference Centre and Newham City Farm. All these attractive destinations facilitate toincrease the number of customers. This organization uses different strategies of motivation forcreating positive attitude among its workforce.6

1.2 Rationale of the studyIn the current era, competition is becoming a potential issue in hotel industry. This isbecause people oriented industry tends to face issues related to high attrition rate. The mainreason behind high attrition rate is lack of motivation among employees due to improper workingcondition, poor wages and slow growth. Owing to this, it becomes necessary to motivate staffand understand the role of motivational theories in increasing employee motivation. Throughusing motivation theories and performing changes in current working condition, employees canbe motivated to perform well. At this juncture, study is being conducted to assess different issuesbehind low motivation of employees and suggesting different ways to enhance the level ofmotivation. In addition to this, study assesses the role of motivation through which hotel industrycan resolve potential issues in its growth and success for long run. Apart from this, employeemotivation is being studied for resolving issues related to high turnover and absenteeism. Thisproves to be effective in retaining good quality of personnel in the organization.1.3 Significance of the studyIn the context of employee motivation, the present study is very important because manyissues are faced by hotel industry in managing its long run growth and success. In this regard,current study highlights the role of staff motivation in the hotel industry. This demonstrates whyemployees like to work in hotel industry. It facilitates management to resolve potential issuesand caters need of services users in an effectual manner. Furthermore, current study alsoidentifies motivational factors that can change the behavior of personnel. It assists managementof hotels to understand the specific need of employees and respond for the same accordingly.Moreover, current study is helpful for those who are doing thesis in the same field. It willprovide them enough data as well as findings about the role of staff motivation on hotel industry.Apart from this, present study proves to be effective for other industries like service or retail. Itfacilitates those industries in increasing the level of motivation among personnel andaccordingly, enhancing the flow of production.1.4 Research aim and objectivesAim-To investigate the impact of staff motivation on hotel industry and the way it changes theirbehavior: A case study of Barking Travelodge.Objectives7

Objectives for current study have been formulated which facilitate to complete the studyin an effectual manner. Here, objectives have been framed in the light of research aim. Theresearch itself indicates to investigate about the impact of staff motivation on employee’sbehavior. Hence, this aim has been broken in four parts in order to derive valid outcome for thestudy-To demonstrate why employees choose to work in the hotel industry.To identify the motivational factors that can change the behavior of hotel’s employees. To identify motivational differences between genders in the hotel industry.To analyze different ways through which employee can be motivated in a positivemanner.1.5 Research questionsResearch questions are framed according to the research objectives. It enablescorporation to carry out all research activities in a right manner. It is because research questionsprovide basis for collecting information and serve as the path for conducting entire researchactivities.Why employees choose to work in hotel industry?What are different motivational factors affecting the behavior of employees?What kinds of motivational differences exist between genders in the hotel industry?What are different ways to enhance motivation level of employees?1.6 Structure of dissertationStructure of dissertation plays a vital role and layout of the study is provided according tothis. Basically, study covers five different chapters and each one contains detail information ofthe same.Chapter 1: Introduction- This is the first and foremost chapter of dissertation whichprovides brief overview regarding topic under investigation. It consists of researchobjectives, questions as well as structure. It assists researcher to perform differentresearch activities in a right manner.Chapter 2: Literature review-It is the second chapter of dissertation which includesreviews of studies done previously. This enables researcher to review different studies in8

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