Impact of Technology and Globalisation on Business and Tourism

This report discusses the impact of technology and social media on the marketing strategies of companies and organisations in the last decade. It also examines the positive and negative effects of globalisation on India, with real examples.

FOUNDATIONS OF
BUSINESS AND
TOURISM
Table of Contents

INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
1.1 Discuss how developments in technology and social media have impacted on the way
companies and organisations market their products and services in the last ten or fifteen years.
.....................................................................................................................................................3
1.2 Discussing how globalisation as a phenomenon has impacted on the country - India.
Positive and negative effects of the phenomena are used for clear justification with the help of
using some real and clear examples :..........................................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Social media is one of the crucial element of the technology which is based on the
computer, it is the mode that is utilised to gather data, share data and construct the virtual
networks for the organisation that is supportive for the members of the firm and everything is
changing with the dynamic time. In earlier days, people are capable to utilise digital platform and
because of this it was the complex process to gather the authentic data and share the gathered
data regarding the work (Nikolskaya, and et.al., 2021). Whereas, now a days there are many
people that uses digital media or social media as the essential need for sharing the respective
information. Moreover to this, use of social media to advertise and increase their value and
awareness of the brand which can lead to the enhanced revenue making for the businesses.
TASK
1.1 Discuss how developments in technology and social media have impacted on the way
companies and organisations market their products and services in the last ten or
fifteen years.
The arrival of internet:
Publishing of the desktop software in the first Pc made a rush in print media in the year
around 1980, computers were considered as better than the normal typewriter. As the use of it
enhanced the working or operations evolved, from normal email to several search engines like
Yahoo! In the year 1994 as well as Google in the year 1997. Moreover, e commerce website like
eBay and Amazon also evolved in the year 1995 and 1994 respectively. These platform were
considered as the goldmine for the businesses. Email is now an outward method for collaborating
the traditional equipment of the television, print media, radio as well as telephone sales. At the
time when several search engine listed new different websites which were being made and
permitted the used to gain the data regarding the services or products they want by being at home
only.
In addition to this, marketers utilised various methods of search engine optimisation such
as excessive tagging, backlinks to render high rankings (Oborin, 2021). A successful firm can
famed for their self asserting techniques of marketing. Also, the launch of the social media site
like Facebook which was launched in the year 2004, Myspace in 2003, Twitter in the year 2007
and LinkdIn in 2002. These platforms of social media assisted users as well as businesses in

order to share more relevant information online that has lead to the convenience of the user as
they are getting relevant information at home only and also for the businesses as it has increased
their sales and brand awareness in low cost of marketing.
It has also assisted in tracking the trends as well as fluctuating patterns of the human behaviours
and their obligation in the marketing has enhanced and can increase more and more. Data-driven
strategy of marketing has collected sufficient impulse which the several number of organisations
have come out in specialising in supporting the automation or technology such as Oracle, Domo
and Optimove. For instance, optimove focuses in appropriate online marketing by utilising the
power of prognostic techniques (Tuyakova, and et.al., 2021). Marketing space utilises this to
gain more intelligence which is mandatory to link it with the consumers effectually.
Businesses are working to the irresistible information and making the brawny existence
online. Additionally, more than 90 of various expertise social media marketers focuses on
gaining more traffic on their website with the help of social media. The emergence of social
media focus on gaining more attention as due to its overall aberrant nature of the consumers. The
development is spreading and modifying as more people have started using social media. As
earlier there were no choice for the customers to purchase the offering from the several online
methods but later after introduction of the digital media people have the choices as well as have
the option of having various services at home only. Individuals that are born in the year between
1978 to 1994 are the main generation to be elevated using the web. These people evaluates to
have the relevant data on their fingertips. Hence, the state to set the data and knowledge they
gain. So as the effect, these people of customers do not endure the basic methods of marketing of
tools of advertisement on TV. It depends on the business organisations to dopt and alter their
techniques of marketing in order to cater to the customers. An appropriate move since it is
assumed that these people are going to be the more better than the upcoming generation.
Commercial organisation that focuses on the facility behind the social media to gain more
progress ahead as well as clench a substitution manner of functioning businesses at the time
when it restrict the progression which might identify themselves declining into clarity. The
purpose of the organisations is to gain more leads, to make more better bonds and set the identity
which are still focused on the objectives (Văduva, 2021). Yet, the strategy need to to be
modified. Past 30 years, marketing need to be ahead and works with the bound in the innovation
or technology. Introduction of mobile phone as well as use of television has enhanced the sales

of the businesses which is more beneficial for the marketing department of the company. The
evolution of the marketing went through digital modification with the enhancement of the
various digital channels such as social media, email marketing and many other. Latest tech like
automation and content management systems of the marketing supported several kinds of
marketing methods that target, approach and retain consumers across various online platforms.
1.2 Discussing how globalisation as a phenomenon has impacted on the country - India.
Positive and negative effects of the phenomena are used for clear justification with
the help of using some real and clear examples :
Globalisation is a huge term that are utilised to present the procedure of making trade
among diverse nations or regions with each other and dependency of the economies on each
other. It is the manner of sharing of goods, facilities, values and as well as culture among the
various suppliers and providers. This procedure have an effective impact on the global market as
worldwide (Bafna, and Saini, 2021). The customers who are across to the nations will get goods,
facilities and other things which there area and nation will not have produce yet. It makes to
offers the world with highly and advanced sort of commodities that gives them higher number of
satisfaction and ethics. In the present contemporary world, it is termed as an important activity
that might lead to an effective impact on the social community and economy of the nation.
Generally, there are diverse sort of common products like oil, sugar, and as well as tea to get
transferred or exported from one place to another in which there will be high production as
compare to the place of low production with higher demands. It offers wider market to
management with large base of customers with their suitable choices. It will linked to the
business with higher number of challenges from that they have to deal to serve their benefits in
the marketplace.
Real and clear examples
 India is diversified and large economy that have an effective role in the procedure of
globalisation. It is a advancing nation with exceptional rate that have higher term of
opportunities that can enhance the marketplace.
 The globalisation procedure require to support some sort of travelling mediums to shift
the products or any other sort of sections that are broaden (Xiang, Stienmetz, and
Fesenmaier, 2021). It will get the help of lot of travelling and transportation mediums.
Such sort of products can be shifted by transportation mediums like air plane, cars,

railroad and watercraft. Ships are the basic and most used way of shifting products by
diverse boundaries due to its fast services (Bakhriddinhonov, 2021). It is effective and
reaches to the position that do not have jointed boundaries. As there are varied sort of
technological tools like data, information or values.
 The effective communication evidenced to be a impediment in the manner of
globalisation as in which there are different term of languages that are used and engaged
individuals who do not have effective meetings. As there are diverse nations with diverse
regions that can have differences in their languages. India is a diversified nation, that are
engaged with sort of belief and cultures that uses various term of the languages in
communicating with each other. To overcome these barrier, there are diverse nations that
use various sort of the techniques and programs. For instance, some sort of management
recruit communicators in the business of management who have effective data about
varied sort of languages with the manner of sharing data in the market place with each
other.
 Some management utilise software and another technological tools and some will recruit
experts who will targeted the marketplace of the nation in which they not only focuses on
the factor of language but also on the preferences and taste with other preferred factors of
the customers of the marketplace. As there are various differences in the cultures of the
different marketplace and their individuals as well. The culture is engaged with the
values, standards, belief and as well as preferences of the users (Hang, Rodrigo, and
Ghaffari, 2021). For offering the consumer with high level of satisfaction, the business
of management require to know the cultural behaviour of the people. For instance, the
cultural differences in the India is high, in the cities and as well as in states who have
diverse sort of individuals with different belief. The management that works on the global
market need to understand of utilisation of the techniques with the aim of presenting their
functions. It might not negatively affected their values or other cultural roles of
individuals and it will lead to avoidance of the users with lawful conditions.
 The globalisation has an effective impact on the economies of diverse nations. It offers a
win to win condition as the users who need particular sort of products will buy it and the
management who require to maximise their sales will gets a larger field of marketplace.
Some nations are highly relied as per to the manner of globalisation that will have an

impact on them (Koval, and et.al., 2021). For instance, in the manner of global pandemic
issue of COVID – 19 their economies can get clash and the flow of assets will get
negatively affected. It offers employment opportunities to the individuals in the business
of management. For instance, in the manner of Indian economy, it effectively supported
in the factory farm manufacturing that offers employment opportunities to the
individuals.
 On the other hand, it involves suitable procedure that involves advantages and as well as
disadvantages, globalisation also have some sort of the negative effects on the worldwide
and their individuals. It offers risk in the field of market as another management with
more effective goods and facilities that can increase the market share in lower period of
time (Mura, and Wijesinghe, 2021). It follow suitable risk to employment, as if the
management ascertain inexpensive field of production or functioning their management
can be vary easily.
CONCLUSION
From the above mentioned report it has been concluded that, the technology is the up gradation
of their technological tool that offers higher sort of the belief to their customers and make
particular procedure in more easy way in the nation. At the recent time, social media is a result of
the technology that are being utilise in the world. It have several sort of users in the field of
marketplace. Globalisation is the cost of manner of dealing among diverse boundaries all over
the world.

REFERENCES
Books and Journals
Bafna, P.B. and Saini, J.R., 2021. Identification of Significant Challenges Faced by the Tourism
and Hospitality Industries Using Association Rules. In Data Management, Analytics and
Innovation (pp. 121-129). Springer, Singapore.
Bakhriddinhonov, M.N., 2021. Theoretical Foundations Of The Development Of The Services
Market And The Service Sector In Small Business And Private
Entrepreneurship. International Journal of Progressive Sciences and
Technologies, 27(1), pp.209-216.
Hang, H., Rodrigo, P. and Ghaffari, M., 2021. Corporate social responsibility in the luxury
sector: The role of moral foundations. Psychology & Marketing, 38(12), pp.2227-2239.
Koval, L., and et.al., 2021. New Opportunities for Restaurant Business Development Based on
Computer Modeling of Consumer Preferences. Estudios de economía aplicada, 39(3),
p.10.
Mura, P. and Wijesinghe, S.N., 2021. Critical theories in tourism–a systematic literature
review. Tourism Geographies, pp.1-21.
Nikolskaya, E.Y., and et.al., 2021. The Influence of Digitization on Staff Training for Tourism
and Hospitality Industry. REVISTA GEINTEC-GESTAO INOVACAO E
TECNOLOGIAS, 11(4), pp.414-423.
Oborin, M.S., 2021. Improving the Level of Economic Security: a Model for Management and
Risk Reduction in Tourism. REVISTA GEINTEC-GESTAO INOVACAO E
TECNOLOGIAS, 11(4), pp.873-883.
Tuyakova, A., and et.al., 2021. Social Entrepreneurship Development Trends in the Tourism
Industry. Journal of Environmental Management & Tourism, 12(6 (54)), pp.1523-1536.
Văduva, L., 2021. ALTERNATIVE TOURISM BUSINESS OPPORTUNITIES. Agricultural
Management/Lucrari Stiintifice Seria I, Management Agricol, 23(3).
Xiang, Z., Stienmetz, J. and Fesenmaier, D.R., 2021. Smart Tourism Design: Launching the
annals of tourism research curated collection on designing tourism places. Annals of
Tourism Research, 86, p.103154.