Impact of Technology on Corporate Communication

CORPORATE COMMUNICATION 1
Impact of technology on corporate communication
By
[Student’s name]
Course
Institution
Date

CORPORATE COMMUNICATION 2
To: Head of Organization
From: Corporate communication officer
Date: 18/4/2018
Subject: Impact of technology on corporate communication
Corporate communication refers to gathering and dissemination of information that is used to
position and maintain the brand image. Technology advancement has changed corporate
communication in many ways, and the change has had numerous impacts on the operations of
the company. The memo is written to analyze different articles about the impact of technology
on corporate communication.
Equality in communication and employee mobility
Technology has enabled both the insiders and the outsiders to gather and disseminate
information about the firm equally (Argenti, 2006, p.362). The company can decide to
communicate its products and services through a website or even a blog which enables the
employees and the outsiders to access the same information at the same time.
The company can have branches and still be able to communicate and monitor the employees
working in the branches (Argenti, 2006, p.362). This will ensure that the company can keep in
contact with all the employees and enhance productivity in the organization. The employees, on
the other hand, will be able to share their views and grievances through blogs and this will help
the company to know the grievances of the employees and address them. This will help to
improve the corporate image of the organization and attract more customers. The technology has