Impact of the Marketing Environment PDF

MARKETING IN
HOSPITALITY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Concepts of marketing..........................................................................................................1
1.2 Impact of the marketing environment...................................................................................2
1.3 Relevance of consumer market.............................................................................................3
1.4 Rationale for developing different market segments............................................................4
TASK 2 ...........................................................................................................................................4
2.1 Importance of the components of marketing mix.................................................................4
2.2 Analyse pricing strategies and policies.................................................................................6
TASK 3 ...........................................................................................................................................6
3.1 Role of the promotional mix.................................................................................................6
3.3 Role of sales promotion and public relations play in
promotional efforts.....................................................................................................................7
4.1 Relevance of market research to services industry
operations...................................................................................................................................8
TASK 4............................................................................................................................................8
Covered in Poster........................................................................................................................8
4.2 Market research for an appropriate product or service.........................................................8
4.3 Suitability of different media for marketing.........................................................................9
4.4 Evaluate the implementation of the marketing plan.............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The marketing in hospitality can be described as such effective activities that helps to
boost up revenues in this industry. It is necessary to carrying out more appropriate promotional
events to make people aware about quality of products or services and improve image of brand.
Marketing is an essential procedure for every company which is beneficial to attract new
customers and improve profitability (Tsiotsou and Goldsmith, 2012). This report is based on
Chez Bruce which was founded in around 1995 to provide food products for completing
requirements of customers in an appropriate manner. It also includes discussion about several
concepts of market and impact of marketing environment on industry. This assignment will
considered the given case study of Thomas Cook Travel which is described below.
TASK 1
1.1 Concepts of marketing
Marketing refers to an effective tasks of every company in which they conduct several
activities that provide support to generate, maintain and achieve satisfaction of customer. In case
of Chez Bruce, they make people aware about their quality of services through better
photography of restaurant view. Hence, it will help to attract new clients along with retaining
current ones to get desired profitability.
Product concept: This refers that a better quality of product is expected by customers at
reasonable price that can be afforded by them easily. It is necessary to use an effective technique
to manufacture innovative featured goods in low cost and provide required benefits to people
(Line and Runyan, 2012).
Selling concept: The concept of selling is all about that fact which indicates that effective
promotion is required to make consumers convinced so that they will purchase particular
product.
Marketing concept: This concept includes that marketing activities helps to determine
actual requirements of customers which facilitate to fulfil them in an appropriate manner.
Societal concept: The societal concept states about considering needs or wants of client
in correct way along putting several efforts for welfare of society.
For example, Chez Bruce have to implement certain innovative techniques to fulfil actual
needs and fulfil societal aspects as well.
1