Impact of Total Quality Management on Corporate Green Performance through the Mediating Role of Corporate Social Responsibility

Impact of total quality management
on corporate green performance
through the mediating role of
corporate social responsibility

Table of Contents
Impact of total quality management on corporate green performance through the mediating role
of corporate social responsibility.....................................................................................................1
INTRODUCTION...........................................................................................................................1
Summary of the Article....................................................................................................................1
Theory and Framework of the Article.............................................................................................2
Results and Conclusion....................................................................................................................4
Contribution of Article.....................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Increasing awareness of customers and regulations of national and international
organisations have made it necessary for production firms to counter the issue of increasing air,
soil and water pollutions. Environment have become primary concern for everyone and this
requires that companies focus on environment friendly practices and activities along with their
focus o quality of their product and services. To counter environmental issues Corporate Green
Performance have an important contribution. Corporate green practices refers to practices
employed by companies that are environment friendly and prime consideration behind activities
is to save environment and ensure its sustainability by introducing new and improving old
practices and processes.
Summary of the Article
This article focus on practices of manufacturing firms that contribute to increasing air,
water and soil pollution. This article recognizes pressure of different stakeholders' on firms to
consider impact their operations have on natural environment. This also suggest that firms need
to reduce their dependence on fossil resources that damage to environment and should use
renewable resources. This article recognizes that customers need firms and organisations to focus
on sustainability of environment and their practices for that along with focusing and providing
good quality goods and services. To counter environmental issues of environment corporate
green practices (CGP) have a great potential. CGP means introducing new practices and
improving existing processes so that it does provide quality products as expected by customers
and also result in improved environmental performance. CGP results in Green Product, Green
Practices and Green Management to mitigate challenges and issues activities of production
cause. CGP too link with green innovation that enable firms to deal with environmental
challenges through using technologies for production, assimilation and exploitation of product
and activities of management which reduce environmental issues. Article also suggest and focus
that (TQM) is important factor that can enhance green practices performance. TQM is believed
to be a practice which is friendly to environment that attempt to reduce waste and encourage
effective use of resources that covers natural resources as well. TQM also enhance capability of
individual to innovate and improve existing practices so firm can utilize its resources to its
utmost capability. Corporate Social Responsibility (CSR) is another factor that can help
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