Research Project ABSTRACT In this report it has been described about how e marketing has impacted on consumer decision making process in retail industry. Also, it is discussed on factors affecting consumer decision process and current trends in e marketing. The results show that there is positive impact of e marketing on consumer purchase decision process. ABSTRACT 2 INTRODUCTION 4 LITERATURE REVIEW7 RESEARCH METHODOLOGY12 ANALYSIS AND DISCUSSION16 CONCLUSION AND RECOMMENDATION 26 REFERENCES 30 Appendix Title - Impact