Impact of Social Media Marketing on Customer Decision-Making: A Study on Next plc in UK Retail Fashion Sector

Business research
 Topic- To assess the impact of social media marketing (SMM) on decision-making
process of customer and their buying behaviour in the context of UK retail fashion
sector: A study on Next plc

Research aim and objectives
 Aim
 To investigate the social media marketing impacts on buying decisions of Next plc's
customers.
 Objectives
 To develop understanding about the concept and importance of Social media marketing
 To assess the influence of SMM on Next plc's customer decision-making and buying
behaviour

Background
 With the rise in advanced technology now organization are using various methods to
spread awareness about newly launched products or services by investing in social media
marketing.
 Next plc has been selected for research to know about impact of SMM on buying
behaviour of customers.
 The research will conducted on method used by next plc to attract more customer with the
help of social media platform.
 The company offers high quality products with effective pricing strategy which has
attracted lots of customers